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Purito vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and the purest are gentle skincare brands cherished for thoughtfully composed moisturizers, soothing formulas, and reliable daily support. While the former is a Korean brand founded in 2017 and owned by Corstone Capital since 2022, both offer calming care through mild ingredients. The first brand suits dry skin and sensitive skin best, with standout choices including the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for dark spots, and the Centella Unscented Serum for mature skin. In contrast, the second brand suits sensitive, dry, and combination skin best, earning praise through consistent, understated performance.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs the purest products

Questions and answers

Purito or the purest: which is better?

Purito is the better choice on this page, as its products on this page list no fragrance and feature high fit levels for dry, sensitive, and dry sensitive skin. In contrast, the purest lists fragrance in its sole moisturizer and shows lower fit levels across most skin types.

What is the difference between Purito and the purest?

Purito offers a wide range of fragrance-free products with High to Superior Lovi fit levels for dry and sensitive skin, whereas the purest features a single moisturizer on this page that contains fragrance and has lower fit levels for those skin types.

Purito or the purest: which moisturizer is better?

Purito offers a much better selection of moisturizers on this page, with options like the Deep Sea Pure Water Cream rating a High or Superior fit for dry and sensitive skin, whereas the purest moisturizer on this page features fragrance and ranks lower for those skin types.

Which is more affordable, Purito or the purest?

This page does not compare prices for Purito or the purest, so it is not possible to say which brand is more affordable.

Which causes fewer breakouts, Purito or the purest?

Purito causes fewer breakouts because the products on this page list no fragrance and feature acne-safe and barrier-supporting moisturizers. Lovi rates Purito's acne-prone skin fit as high to superior across multiple products, whereas the purest moisturizer has a low fit for acne-prone skin.

How do the founding years and parent companies of Purito and the purest compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has more fragrance-free products listed on the page, Purito or the purest?

Purito has more fragrance-free options because every single product on its page lists no fragrance, whereas the purest includes fragrance in its sole product listed.

How does the Lovi fit level of Purito's moisturizers for sensitive skin compare to the purest's solutions moisturizer?

Purito's moisturizers have a High Lovi fit level for sensitive skin, whereas the purest's solutions moisturizer has a High fit level as well. Reviewers frequently mention that Purito's moisturizers are lightweight, soothing, and calming.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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