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Purito vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and the purest are gentle skincare brands known for thoughtful moisturizers and soothing formulas. The Korean brand, founded in 2017, features serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best through deeply comforting care. Meanwhile, the purest offers mild solutions that suit sensitive, dry, and combination skin, providing reliable daily support for acne-prone skin. Both brands differ in their specific targeted offerings, with the former utilizing key ingredients like Centella for mature and acne-prone skin while the latter earns praise through consistent, understated performance.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs the purest products

Questions and answers

Purito or the purest: which is better?

Purito is better because the products on this page have fragrance-free formulas and high Lovi fit levels across multiple skin types, unlike the purest. Shoppers often mention its lightweight and soothing moisturizers as well as gentle serums.

What is the difference between Purito and the purest?

Purito has a fragrance-free range with products that Lovi rates High or Superior for many skin types, whereas the products on this page for the purest contain fragrance and have lower Lovi fit levels.

Purito or the purest: which moisturizer is better?

Purito offers better moisturizers than the purest, as the products on this page achieve High fit levels for sensitive, dry, and dry sensitive skin while avoiding fragrance entirely. Panthenol, found in Purito moisturizers, helps support skin barrier recovery.

American Journal of Clinical Dermatology, 2002

Which is more affordable, Purito or the purest?

This page does not provide pricing information to compare the affordability of Purito and the purest.

Which causes fewer breakouts, Purito or the purest?

Purito causes fewer breakouts because its products on this page are rated High to Superior for acne-prone skin, whereas the purest moisturizer on this page has a Low fit level for acne-prone skin.

How do the founding years and corporate ownership of Purito and the purest compare?

Purito was founded in South Korea in 2017 and has been owned by Corstone Capital since 2022, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has more fragrance-free products listed on the page, Purito or the purest?

Purito has more fragrance-free products listed on this page, as every product from Purito lists no fragrance.

What are the recommended steps for the Purito-focused routine for dry skin?

The Purito-focused routine for dry skin includes cleansing, applying the Centella Unscented Toner, Deep Sea Pure Water Cream, and Daily Soft Touch Sunscreen in the morning. The evening steps feature the From Green Cleansing Oil, a cleanser, Centella Unscented Serum, and the Deep Sea Pure Water Cream. Once a week, you add the Rice Probiotics Overnight Mask to your evening steps.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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