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No7 vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and ILIA Beauty are established skincare houses recognized for thoughtful moisturizers, targeted serums, and nourishing daily formulas built around key ingredients like vitamin C, shea butter, and hyaluronic acid. The British heritage brand founded in 1935 suits mature and dry skin best, whereas the Canadian clean beauty line founded in 2011 is ideally suited for dry, normal, and combination skin. Both brands differ in their formulation histories and core strengths, with the former leaning into advanced anti-aging treatments and the latter focusing on gentle, conscious hydration for everyday routines.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

tracxn.comcosmeticsbusiness.com

This page compares some of the most popular No7 and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs ILIA Beauty products

Questions and answers

No7 or ILIA Beauty: which is better?

No7 is the better choice for targeted anti-aging and hydration because the products on this page feature key ingredients like retinol, niacinamide, and hyaluronic acid, which help reduce signs of aging and pigmentation. In contrast, ILIA Beauty offers only a single product on this page with average fit levels across all skin types.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between No7 and ILIA Beauty?

No7 offers a broad range of products featuring active ingredients like retinol and niacinamide that help target aging and dark spots, whereas ILIA Beauty features just one fragrance-free moisturizer on this page, called The Base Face Milk.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

No7 or ILIA Beauty: which moisturizer is better?

No7 offers multiple moisturizers on this page, such as Protect & Perfect Intense Advanced Night Cream which has a Superior fit level for mature skin, whereas ILIA Beauty features only one moisturizer, The Base Face Milk, with an Average fit level across all skin types.

Which is more affordable, No7 or ILIA Beauty?

The page facts do not mention the prices of products from either No7 or ILIA Beauty, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, No7 or ILIA Beauty?

ILIA Beauty lists no fragrance across the products on this page and may therefore be less likely to cause irritation-related breakouts than No7, where some formulas contain fragrance. Niacinamide in No7 products helps control skin aging and pigmentation.

Antioxidants, 2021

Which brand offers products with fragrance, No7 or ILIA Beauty?

No7 offers products with fragrance, while every product from ILIA Beauty on this page lists no fragrance. Specifically, 3 out of 13 No7 products on this page contain fragrance.

What are the founding years and countries of origin for No7 and ILIA Beauty?

No7 was founded in 1935 in the United Kingdom, while ILIA Beauty was founded in 2011 in Canada.

How many products are listed for No7 compared to ILIA Beauty on the page?

No7 has thirteen products listed on the page, whereas ILIA Beauty has only one product.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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