🇨🇦Canada

No7 vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and ILIA Beauty are established skincare houses recognized for thoughtful moisturizers, targeted serums, and nourishing daily formulas built around key ingredients like vitamin C, shea butter, and hyaluronic acid. The British heritage brand founded in 1935 suits mature and dry skin best, whereas the Canadian clean beauty line founded in 2011 is ideally suited for dry, normal, and combination skin. Both brands differ in their formulation histories and core strengths, with the former leaning into advanced anti-aging treatments and the latter focusing on gentle, conscious hydration for everyday routines.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

tracxn.comcosmeticsbusiness.com

This page compares some of the most popular No7 and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs ILIA Beauty products

Questions and answers

No7 or ILIA Beauty: which is better?

No7 offers a much wider range of products on this page with High to Superior Lovi fit levels for mature and dry skin, whereas ILIA Beauty only features a single moisturizer with Average fit across skin types. No7 formulas include key ingredients like hyaluronic acid and retinol, which help improve skin hydration and reduce signs of aging.

Dermatologic Therapy, 2022The Journal of Investigative Dermatology, 2000

What is the difference between No7 and ILIA Beauty?

No7 offers a broad selection of products featuring key ingredients like vitamin C and retinol, achieving High or Superior Lovi fit levels for mature and dry skin, while ILIA Beauty features just one product on this page, The Base Face Milk, with an Average Lovi fit level across skin types. Additionally, No7 includes fragrance in three of its products on this page, whereas ILIA Beauty lists no fragrance in every product.

No7 or ILIA Beauty: which moisturizer is better?

For moisturizers, No7 has multiple options on this page that rate High or Superior for mature, dry, and dry sensitive skin, such as Protect & Perfect Intense Advanced Night Cream. ILIA Beauty has only one moisturizer listed on the page, The Base Face Milk, which rates Average across all skin types.

Which is more affordable, No7 or ILIA Beauty?

The products on this page do not provide pricing information to compare affordability between No7 and ILIA Beauty.

Which causes fewer breakouts, No7 or ILIA Beauty?

ILIA Beauty and No7 both feature products with an average Lovi fit for acne-prone skin on the products on this page. Reviewers report that No7 can sometimes cause skin irritation and adverse reactions.

Which brand has been around longer, No7 or ILIA Beauty?

No7 has been around longer than ILIA Beauty, having been founded in the United Kingdom in 1935 compared to ILIA Beauty's founding in Canada in 2011.

How many products from No7 contain fragrance compared to ILIA Beauty?

No7 has three products on this page that list fragrance, while every product on the ILIA Beauty page lists no fragrance in its ingredients.

What are the skin types that No7 fits best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play