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No7 vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and ILIA Beauty are established skincare houses recognized for thoughtful moisturizers, targeted serums, and nourishing daily formulas built around key ingredients like vitamin C, shea butter, and hyaluronic acid. The British heritage brand founded in 1935 suits mature and dry skin best, whereas the Canadian clean beauty line founded in 2011 is ideally suited for dry, normal, and combination skin. Both brands differ in their formulation histories and core strengths, with the former leaning into advanced anti-aging treatments and the latter focusing on gentle, conscious hydration for everyday routines.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular No7 and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs ILIA Beauty products

Questions and answers

No7 or ILIA Beauty: which is better?

No7 offers a much wider variety of products on this page compared to ILIA Beauty, featuring targeted options for mature and dry skin. Reviewers often note that No7 helps improve hydration and texture, though some mention skin irritation.

What is the difference between No7 and ILIA Beauty?

No7 offers a broad selection of products featuring key ingredients like niacinamide and retinol, whereas ILIA Beauty features only a single product on this page, The Base Face Milk. No7 fits mature and dry skin best.

No7 or ILIA Beauty: which moisturizer is better?

For moisturizers on this page, No7 offers options like Protect & Perfect Intense Advanced Night Cream with a Superior Lovi fit for mature skin, whereas ILIA Beauty lists only The Base Face Milk with an Average fit across skin types. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021

Which is more affordable, No7 or ILIA Beauty?

The products on this page for No7 and ILIA Beauty do not include pricing information, so a comparison of affordability is not available.

Which causes fewer breakouts, No7 or ILIA Beauty?

Neither brand can be said to cause fewer breakouts, as ILIA Beauty features only a single facial milk on this page with average acne-prone fit, while No7 offers a wide range of products with fit levels varying from High to Average for acne-prone skin.

Which of the two brands has been around longer, No7 or ILIA Beauty?

No7 has been around longer than ILIA Beauty, having been founded in 1935 compared to ILIA Beauty's founding in 2011.

Do any No7 products contain added fragrance, and how does this compare to ILIA Beauty?

Yes, 3 of the 13 No7 products on this page list fragrance in their ingredients, whereas every ILIA Beauty product on this page lists no fragrance.

Which brand offers a wider selection of products on the comparison page?

No7 offers a significantly wider selection of products on the products on this page compared to ILIA Beauty, featuring multiple serums, eye creams, moisturizers, and sunscreens. ILIA Beauty features only one product on the page, which is The Base Face Milk.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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