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No7 vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and ILIA Beauty are established skincare houses recognized for thoughtful moisturizers, targeted serums, and nourishing daily formulas built around key ingredients like vitamin C, shea butter, and hyaluronic acid. The British heritage brand founded in 1935 suits mature and dry skin best, whereas the Canadian clean beauty line founded in 2011 is ideally suited for dry, normal, and combination skin. Both brands differ in their formulation histories and core strengths, with the former leaning into advanced anti-aging treatments and the latter focusing on gentle, conscious hydration for everyday routines.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular No7 and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs ILIA Beauty products

Questions and answers

No7 or ILIA Beauty: which is better?

No7 offers a much larger variety of targeted skincare products on this page compared to ILIA Beauty, which features only a single moisturizer. No7 products on this page have a Superior fit for mature skin in specific items like the Protect & Perfect Intense Advanced Night Cream and the Restore & Renew Multi Action Eye Cream.

What is the difference between No7 and ILIA Beauty?

No7 offers a wide range of products that are rated High or Superior for mature and dry skin, whereas the products on this page for ILIA Beauty show an Average fit across all skin types. Additionally, No7 includes fragrance in some of its formulas, while ILIA Beauty lists no fragrance in any of its products on this page.

No7 or ILIA Beauty: which moisturizer is better?

For moisturizers on this page, No7 offers options like Protect & Perfect Intense Advanced Night Cream with a Superior fit for mature skin, whereas ILIA Beauty provides The Base Face Milk with an Average fit across skin types. No7 features key ingredients such as hyaluronic acid and niacinamide, which help with hydration and skin aging.

Antioxidants, 2021Dermatologic Therapy, 2022

Which is more affordable, No7 or ILIA Beauty?

The provided page and study facts do not contain pricing information to determine whether No7 or ILIA Beauty is more affordable.

When were No7 and ILIA Beauty founded and who currently owns them?

No7 was founded in 1935 in the United Kingdom and has been owned by Sycamore Partners since 2025, while ILIA Beauty was founded in 2011 in Canada and is owned by Famille C.

Which of the two brands offers fragrance-free products across its range?

ILIA Beauty offers fragrance-free products across its entire range on this page, whereas No7 includes fragrance in 3 of its 13 products.

What are the skin types that No7 fits best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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