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No7 vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and ILIA Beauty are established skincare houses that offer distinct approaches to daily care. The British heritage brand, founded in 1935, focuses on serums, eye products, moisturizers, and sunscreens powered by vitamin C, shea butter, and hyaluronic acid, making it best suited for dry and mature skin. Meanwhile, the Canadian clean beauty line, founded in 2011, is widely loved for its thoughtful moisturizers and gentle, hydrating compositions that naturally accommodate dry, normal, and combination skin. While both ranges nourish the complexion, they differ in their core formulations and targeted skin needs.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular No7 and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs ILIA Beauty products

Questions and answers

No7 or ILIA Beauty: which is better?

No7 offers a wide range of products with High and Superior Lovi fit levels for dry, mature, and sensitive skin, while ILIA Beauty only features The Base Face Milk with an Average fit across skin types. No7 also uses key ingredients like hyaluronic acid, niacinamide, and retinol that help improve hydration and reduce signs of aging.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between No7 and ILIA Beauty?

No7 offers a wide range of products featuring key ingredients like vitamin C and retinol, with Lovi fit levels reaching Superior for mature skin, whereas ILIA Beauty features just one product on this page, The Base Face Milk, which has an Average Lovi fit level across all skin types.

No7 or ILIA Beauty: which moisturizer is better?

No7 offers a wider range of moisturizers on this page with High and Superior Lovi fit levels for mature and dry skin, whereas ILIA Beauty features only The Base Face Milk with an Average fit across skin types.

Which is more affordable, No7 or ILIA Beauty?

This page does not contain pricing information, so a comparison of affordability between No7 and ILIA Beauty cannot be made.

Which causes fewer breakouts, No7 or ILIA Beauty?

Comparing the products on this page, neither brand is explicitly shown to cause fewer breakouts, though No7 features specific items with a High fit level for acne-prone skin while ILIA Beauty lists only a single moisturizer with an Average fit.

Which brand was founded earlier and in which country, No7 or ILIA Beauty?

No7 was founded earlier in 1935 in the United Kingdom, while ILIA Beauty was founded in 2011 in Canada.

How many products from No7 contain fragrance, compared to ILIA Beauty?

Ten of the thirteen products on this page from No7 list a fragrance, whereas every product on this page from ILIA Beauty lists no fragrance.

What are the key ingredients found across No7 products?

The key ingredients across the products on this page for No7 include Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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