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No7 vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and ILIA Beauty are established skincare houses recognized for thoughtful moisturizers, targeted serums, and nourishing daily formulas built around key ingredients like vitamin C, shea butter, and hyaluronic acid. The British heritage brand founded in 1935 suits mature and dry skin best, whereas the Canadian clean beauty line founded in 2011 is ideally suited for dry, normal, and combination skin. Both brands differ in their formulation histories and core strengths, with the former leaning into advanced anti-aging treatments and the latter focusing on gentle, conscious hydration for everyday routines.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular No7 and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs ILIA Beauty products

Questions and answers

No7 or ILIA Beauty: which is better?

No7 offers a much wider range of skincare products on this page with High or Superior Lovi fit levels for mature and dry skin, whereas ILIA Beauty features only a single moisturizer with Average fits across all skin types.

What is the difference between No7 and ILIA Beauty?

No7 offers a broad range of 13 skincare products featuring key ingredients like vitamin C, niacinamide, and retinol, with Lovi fit levels ranging from Average to Superior depending on the skin type. In contrast, ILIA Beauty features just one product on this page, The Base Face Milk, and all its products are fragrance-free.

No7 or ILIA Beauty: which moisturizer is better?

No7 offers a wider range of moisturizers with Superior and High Lovi fit levels for mature and dry skin, whereas ILIA Beauty features only The Base Face Milk with Average fit across skin types. Niacinamide in No7's formulas helps reduce skin pigmentation and aging signs.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, No7 or ILIA Beauty?

This page does not provide pricing information to compare the affordability of No7 and ILIA Beauty.

Which causes fewer breakouts, No7 or ILIA Beauty?

ILIA Beauty products on this page are unlikely to cause breakouts as every product lists no fragrance, while No7 has mixed acne-prone fit levels across its thirteen products.

When were No7 and ILIA Beauty founded and who currently owns them?

No7 was founded in 1935 in the United Kingdom and has been owned by Sycamore Partners since 2025, while ILIA Beauty was founded in 2011 in Canada and is owned by Famille C.

How many products from No7 contain fragrance compared to ILIA Beauty?

On the Lovi page, 10 out of 13 No7 products list fragrance, whereas every ILIA Beauty product lists no fragrance.

Which No7 products achieve a Superior fit level for mature skin?

On the Lovi page, two No7 products achieve a Superior fit level for mature skin: the Protect & Perfect Intense Advanced Night Cream and the Restore & Renew Multi Action Eye Cream.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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