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The Ordinary vs ILIA Beauty

The Ordinary and ILIA Beauty are Canadian skincare brands that offer thoughtfully crafted daily routines. The former features serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the latter is widely loved for its nourishing moisturizers and the nourishing nature of its formulas. Both brands suit dry skin best, though the second also fits normal and combination skin. They differ primarily in their specific target concerns and ingredient compositions.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular The Ordinary and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or ILIA Beauty: which is better?

The products on this page for The Ordinary offer a much wider selection across numerous categories compared to ILIA Beauty, which only features a single moisturizer. Reviewers often praise The Ordinary for providing affordable and great value serums that fit dry skin, dry sensitive skin, and oily skin best.

What is the difference between The Ordinary and ILIA Beauty?

The Ordinary offers a large variety of targeted serums, toners, and moisturizers that fit best on dry skin, dry sensitive skin, and oily skin, while the products on this page for ILIA Beauty consist of just one moisturizer, The Base Face Milk. Both brands are free of fragrance across the items shown on this page.

The Ordinary or ILIA Beauty: which moisturizer is better?

The products on this page for The Ordinary offer a wide range of moisturizers with High to Superior Lovi fit levels for dry and sensitive skin, whereas ILIA Beauty features only a single moisturizer with Average fit levels across skin types.

Which is more affordable, The Ordinary or ILIA Beauty?

The products on this page for The Ordinary are frequently described by reviewers as affordable and offering great value. ILIA Beauty features only one product on this page and does not have the same affordability feedback.

When was The Ordinary founded and who is its current owner?

The Ordinary was founded in 2016 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits dry sensitive skin, dry skin, and oily skin best.

Do products from The Ordinary and ILIA Beauty contain fragrance in their ingredients?

Every product on this page from both The Ordinary and ILIA Beauty lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.