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Kiehl's vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Shu Uemura are distinct beauty houses offering thoughtfully crafted skincare lines for different complexions. Kiehl's is cherished for its moisturizers, serums, toners, and eye products anchored by glycerin and squalane, suiting skin with dark spots and mature skin best. Meanwhile, the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types. While both brands are owned by L'Oréal S.A., they differ through their heritage, signature formulations, and targeted concerns.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Kiehl's and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Shu Uemura products

Questions and answers

Kiehl's or Shu Uemura: which is better?

Kiehl's offers a much wider variety of skincare products on this page than Shu Uemura, which only features a single cleansing oil. Kiehl's fits best for skin with dark spots, mature skin, and dry skin.

What is the difference between Kiehl's and Shu Uemura?

Kiehl's offers a wide range of targeted skincare products that fit various skin types well, whereas the Shu Uemura products on this page are limited to a single cleansing oil.

Which is more affordable, Kiehl's or Shu Uemura?

The provided page facts do not contain pricing information to determine whether Kiehl's or Shu Uemura is more affordable.

Which causes fewer breakouts, Kiehl's or Shu Uemura?

Shu Uemura features only a single makeup remover on the page with a caution or low fit level for acne-prone skin, whereas Kiehl's offers a wide range of products with high fit levels for acne-prone skin.

How do the founding countries and parent companies of Kiehl's and Shu Uemura compare?

Kiehl's was founded in the United States in 1851, while Shu Uemura originated in Japan in 1967. However, both beauty brands are currently owned by the same parent company, L'Oréal S.A.

Which brand offers a wider range of products for different skin types based on the provided page data?

Kiehl's offers a much wider range of products for different skin types, featuring numerous moisturizers, cleansers, serums, and masks that Lovi rates as High or Superior for various skin needs. In contrast, Shu Uemura only features a single cleansing oil on this page with mostly Average or lower fit levels.

What are the main fragrance differences between Kiehl's and Shu Uemura products?

Kiehl's features fragrance in just two of the products on this page, while Shu Uemura lists no fragrance in any of its products. Reviewers often mention high prices and occasional skin irritation for Kiehl's.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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