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Kiehl's vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Shu Uemura are established skincare brands owned by L'Oréal S.A., with the American label founded in 1851 and the Japanese house established in 1967. Kiehl's is beloved for thoughtful moisturizers, serums, toners, and eye products that incorporate nourishing glycerin and squalane, suiting skin with dark spots and combination skin best. Conversely, Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best, owing to their gentle and effective nature. While the former relies on targeted formulations addressing specific needs with standout items like the Calendula Herbal-Extract Toner and Ultra Facial Toner, the latter maintains skin comfort through carefully balanced offerings featuring the ideal cleansing oil for acne-prone skin.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Kiehl's and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Shu Uemura products

Questions and answers

Kiehl's or Shu Uemura: which is better?

Kiehl's offers a much wider variety of skincare products on this page than Shu Uemura, which only features a single cleansing oil. Reviewers note that Kiehl's provides lightweight moisturizers and gentle serums, though some users mention breakouts and high prices.

What is the difference between Kiehl's and Shu Uemura?

Kiehl's offers a wide range of cleansers, toners, serums, and moisturizers that fit combination, mature, and dark-spot skin types well, whereas Shu Uemura features only a single cleansing oil on this page. Kiehl's products on this page frequently include glycerin, vitamin C, and squalane.

Which is more affordable, Kiehl's or Shu Uemura?

The products on this page for Kiehl's often have a high price point according to reviewers, while pricing details are not mentioned for Shu Uemura.

Which causes fewer breakouts, Kiehl's or Shu Uemura?

Shu Uemura's cleansing oil on this page has a caution fit level for acne-prone skin, while Kiehl's offers a wide variety of products with high fit levels for acne-prone skin.

How do the country of origin and parent company compare between Kiehl's and Shu Uemura?

Kiehl's was founded in the United States in 1851, while Shu Uemura originated in Japan in 1967. Both brands are currently owned by L'Oréal S.A., with Kiehl's acquired in 2000 and Shu Uemura in 2003.

Which brand offers more fragrance-free products according to their ingredient lists?

Kiehl's offers more fragrance-free products on this page, with 26 out of 28 items listing no fragrance in their ingredients.

What are the main skin types that Kiehl's routines are designed to fit best?

Kiehl's routines are designed to fit skin with dark spots, combination skin, and mature skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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