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Kiehl's vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Shu Uemura are established skincare brands offering distinct approaches to daily care. Kiehl's is widely loved for its thoughtful array of moisturizers, serums, toners, eye products, and more, all anchored by nourishing ingredients like glycerin and squalane, whereas Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas. The American brand suits skin with dark spots and dry skin best, addressing these common concerns through carefully formulated hydration, while the Japanese brand suits all skin types best, owing to its gentle and effective nature. Ultimately, both differ as the first relies on specific active ingredients to significantly increase hydration, restore epidermal barrier function, counteract oxidative stress, and stimulate fibroblast migration, while the second maintains skin comfort through carefully balanced offerings.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Kiehl's and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Shu Uemura products

Questions and answers

Kiehl's or Shu Uemura: which is better?

Kiehl's offers a much wider variety of products on this page across multiple skin types compared to Shu Uemura, which features only a single cleansing oil. Reviewers often mention that Kiehl's provides deep hydration and lightweight moisturizers.

What is the difference between Kiehl's and Shu Uemura?

Kiehl's offers a wide range of moisturizers, serums, toners, and cleansers that fit skin with dark spots, dry skin, and mature skin best, whereas Shu Uemura features only a single cleansing oil makeup remover on this page.

Which is more affordable, Kiehl's or Shu Uemura?

Reviewers on this page often mention that Kiehl's has a high price point, but the page does not provide price information for Shu Uemura to make a direct comparison.

Which causes fewer breakouts, Kiehl's or Shu Uemura?

Shu Uemura features only one makeup remover on this page, which is rated Caution for acne-prone skin, whereas Kiehl's offers multiple products that help with breakouts, including cleansers and toners rated Superior for oily acne-prone skin.

Which brand has been around longer, Kiehl's or Shu Uemura?

Kiehl's has been around longer, having been founded in the United States in 1851, whereas Shu Uemura was founded in Japan in 1967.

Do either Kiehl's or Shu Uemura products contain fragrance?

Kiehl's products mostly contain no fragrance, though Age Defender Moisturizer and Facial Fuel Energizing Moisture Treatment for Men do list fragrance. In contrast, every Shu Uemura product on this page lists no fragrance in its ingredients.

Which of the two brands offers a wider variety of skincare products on this page?

Kiehl's offers a much wider variety of skincare products on this page, featuring numerous cleansers, toners, serums, and moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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