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Kiehl's vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Shu Uemura are two esteemed beauty houses celebrated for their distinctive approaches to daily care. Kiehl's is known for expertly formulated moisturizers, serums, toners, and eye products featuring glycerin and squalane, suiting combination and mature skin best. Conversely, Shu Uemura is beloved for transformative makeup removers and meticulously crafted formulas that suit all skin types, owing to their gentle nature. While both are owned by L'Oréal S.A., they differ through the American brand's focus on targeted barrier repair and the Japanese line's emphasis on universal cleansing comfort.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Kiehl's and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Shu Uemura products

Questions and answers

Kiehl's or Shu Uemura: which is better?

Kiehl's offers a much wider selection of products on this page compared to Shu Uemura, which only features a single cleansing oil.

What is the difference between Kiehl's and Shu Uemura?

Kiehl's offers a wide range of moisturizers, serums, toners, and cleansers that suit combination skin, mature skin, and skin with dark spots, whereas Shu Uemura features just a single cleansing oil on this page. Kiehl's products on this page are generally fragrance-free except for two, and Shu Uemura's cleansing oil also lists no fragrance.

Which is more affordable, Kiehl's or Shu Uemura?

The provided page facts do not contain pricing information to determine whether Kiehl's or Shu Uemura is more affordable.

Which causes fewer breakouts, Kiehl's or Shu Uemura?

Shu Uemura products on this page list makeup removers that may receive caution ratings for acne-prone skin, whereas Kiehl's offers various items like the Ultra Facial Oil-Free Gel Cream that Lovi rates as High for acne-prone skin.

Between Kiehl's and Shu Uemura, which brand offers a wider variety of products on this page?

Kiehl's offers a much wider variety of products on this page, featuring numerous cleansers, toners, serums, and moisturizers.

How do the founding years and countries of origin compare between Kiehl's and Shu Uemura?

Kiehl's was founded in 1851 in the United States, whereas Shu Uemura was founded in 1967 in Japan.

Which of the two brands has products that list fragrance in their ingredients?

Kiehl's has products on this page that list fragrance in their ingredients, while Shu Uemura lists no fragrance in any of its products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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