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Kiehl's vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Shu Uemura are established skincare brands offering distinct approaches to daily care. Kiehl's provides dependable moisturizers, serums, toners, and eye products featuring nourishing glycerin and squalane, suiting mature skin and skin with dark spots best. Conversely, Shu Uemura is known for transformative makeup removers and meticulously crafted formulas that suit all skin types. While both brands are owned by L'Oréal S.A., they differ through their heritage and specialized product offerings.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Kiehl's and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Shu Uemura products

Questions and answers

Kiehl's or Shu Uemura: which is better?

Kiehl's offers a much wider variety of skincare products on this page than Shu Uemura, which only features a single cleansing oil. For dry skin, Lovi finds that Kiehl's Hydro-Plumping Serum Concentrate achieves a Superior fit level.

Dermatologic Therapy, 2022

What is the difference between Kiehl's and Shu Uemura?

Kiehl's offers a wide range of products across multiple skincare categories with various fit levels, whereas Shu Uemura features only a single cleansing oil on this page with average to low skin fits.

Which is more affordable, Kiehl's or Shu Uemura?

Reviews note that Kiehl's products have a high price point, while affordability details for Shu Uemura are not featured on this page.

Which causes fewer breakouts, Kiehl's or Shu Uemura?

Shu Uemura lists only one makeup remover on this page with a caution fit for acne-prone skin, whereas Kiehl's offers a wide range of products with varied breakout risks. Reviewers of Kiehl's note that breakouts and skin irritation are sometimes caused by its formulas.

How do the country of origin and founding years compare between Kiehl's and Shu Uemura?

Kiehl's was founded in the United States in 1851, whereas Shu Uemura was founded in Japan in 1967.

Which of the two brands offers fragrance-free products across its entire page lineup?

Shu Uemura offers fragrance-free products across its entire page lineup, whereas Kiehl's includes fragrance in a small number of its items.

How do the product selections and skin type fit levels differ between Kiehl's and Shu Uemura on this page?

Kiehl's offers a broad selection of twenty-eight skincare products on this page covering cleansers, toners, serums, and moisturizers with varying fit levels across multiple skin types. In contrast, Shu Uemura features only a single cleansing oil makeup remover on this page, which yields average fit levels for dry and sensitive skin types but lower ratings for oily and combination skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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