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Kiehl's vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Shu Uemura are esteemed beauty houses offering distinct formulations for daily routines. The American heritage label is known for nourishing moisturizers, targeted serums, soothing toners, and revitalizing eye products powered by glycerin and squalane, whereas the Japanese creator is deeply loved for transformative makeup removers and meticulously crafted formulas. Kiehl's suits mature skin and combination skin best, while the alternative caters effectively to all skin types. Ultimately, they differ through their core ingredients and targeted moisture benefits, as the first relies on barrier-supporting compounds and the second focuses on gentle cleansing care.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Kiehl's and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Shu Uemura products

Questions and answers

Kiehl's or Shu Uemura: which is better?

Kiehl's offers a much wider selection of skincare products on this page than Shu Uemura, which only features a single cleansing oil. Reviewers note that Kiehl's provides lightweight moisturizers and gentle serums, though some users report high prices and potential breakouts.

What is the difference between Kiehl's and Shu Uemura?

Kiehl's offers a wide range of products across multiple skincare categories with various fit levels, whereas Shu Uemura features only a single cleansing oil on this page.

Which is more affordable, Kiehl's or Shu Uemura?

The provided page facts do not mention the prices of Shu Uemura products, while reviewers often note that Kiehl's has a high price point.

Which causes fewer breakouts, Kiehl's or Shu Uemura?

Shu Uemura lists only one cleansing oil on the page with low fit levels for acne-prone skin, whereas Kiehl's features many products on this page while reviewers often mention that Kiehl's may cause breakouts and skin irritation.

How do the fragrance-free product offerings compare between Kiehl's and Shu Uemura?

Kiehl's offers a wide range of fragrance-free options, with 26 out of 28 products listing no fragrance, whereas Shu Uemura features a single cleansing oil on the page that also lists no fragrance in its ingredients.

Which brand offers more products specifically rated as Superior for oily skin?

Kiehl's offers multiple products on this page rated as Superior for oily skin, whereas Shu Uemura does not have any products with a Superior fit level for oily skin.

What are the founding countries and parent companies of Kiehl's and Shu Uemura?

Kiehl's was founded in the United States in 1851, and Shu Uemura was founded in Japan in 1967. Both brands are owned by L'Oréal S.A.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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