Shu Uemura skincare
Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Or茅al S.A. since 2003.
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Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas. Its products suit all skin types best, owing to their gentle and effective nature. The standout products for particular concerns include the cleansing oil, which is ideal for acne-prone skin. Users appreciate how these carefully balanced offerings maintain skin comfort.
This page covers some of the most popular Shu Uemura products; for the whole Shu Uemura range, with a fit score for every product, use the Lovi app.
Shu Uemura makeup removers and cleansing oils
Questions and answers
Is Shu Uemura worth it?
Shu Uemura is worth considering as the Shu Uemura products on this page contain no added fragrance. Lovi rates the Shu Uemura-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are Shu Uemura's best products?
Shu Uemura's best products are the brand-focused routines, which Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin. The cleansing oil makeup remover also helps take off makeup, though Lovi rates it lower for oily or acne-prone skin.
Does Shu Uemura cause breakouts?
Shu Uemura's cleansing oil is unlikely to cause breakouts for most people, though Lovi rates it with caution for combination and oily acne-prone skin types. Squalane, an ingredient in the range, may sometimes trigger inflammation in acne-prone skin.
The Journal of Investigative Dermatology, 2006Molecules, 2025
Is Shu Uemura fragrance-free?
Yes, every product on the Shu Uemura page lists no fragrance in its ingredients.
What are the key ingredients in Shu Uemura products?
Shu Uemura products feature key ingredients like camellia japonica seed oil, which helps support the skin barrier, and squalane, which may assist with collagen production and protection against UV-induced inhibition. Additionally, mineral oil is included to help reduce moisture loss.
How do I build a Shu Uemura skincare routine?
To build a Shu Uemura skincare routine, you use the cleansing oil as a makeup remover. Lovi rates the Shu Uemura-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy Shu Uemura, and how much does it cost?
Shu Uemura products are available on this page for shoppers in Canada. The items cost CA$111.24 each.
What are good alternatives to Shu Uemura?
Good alternatives to Shu Uemura include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC.
Shu Uemura vs Biore: which is better?
Shu Uemura rates better overall than Biore, with a Superior fit for dry, oily, sensitive, combination, and acne-prone skin compared to Biore's High fit for those same skin types. The Shu Uemura products on this page list no fragrance in their ingredients.
Who owns Shu Uemura, and where is it from?
Shu Uemura is a Japanese brand founded in 1967, owned by L'Or茅al S.A. since 2003.
Is Shu Uemura cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shu Uemura as cruelty-free.
Research behind Shu Uemura's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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