Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin for mature skin
Rice Extract
Alpha-Arbutin
Niacinamide
Panthenol
GlycerinAverage
- HighNormal Skin Fit
- AverageEffectiveness
- HighSafety
Works for mature skin; other serums fit it better.
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate brightening and evening of skin tone for you due to the presence of alpha-arbutin and niacinamide, which regulate melanogenesis and provide antioxidant activity, aligning well with your normal skin type. Glycerin and Panthenol also offer hydration and barrier support, addressing your wrinkles and fine lines by promoting skin hydration and elasticity.
- The formulation is highly suitable for normal skin, and the concentrations of key ingredients promote skin tone evenness and general skincare benefits.
- The safety profile is excellent, with no risks of irritation due to the absence of prohibited or harsh ingredients.
How to apply
- Use this serum in your PM routine. Start by applying it 3 times a week, and work up to daily use if your skin likes it.
- Apply this serum after your toner and before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- You can apply the serum on dry skin for the best results against fine lines.
- Always do a patch test before your first use and avoid the sensitive eye area.
People Say
★4.7Overall rating based on 24.0k+ reviewsBased on a very large amount of data, users consistently praise this serum for its lightweight, watery texture that absorbs immediately, making it ideal for layering and oily or combination skin types. While highly effective at hydrating and delivering a 'glass skin' finish, its ability to fade hyperpigmentation and dark spots is generally reported as a gradual process requiring consistent, long-term use.
Highlights
Lightweight, absorbs fast Mostly Mentioned
- “sinks into the skin almost immediately”
- “watery texture that quickly penetrates”
- “lightweight and non-greasy”
Fades dark spots Often Mentioned
- “helped get rid of some of the redness”
- “acne marks have improved a bit”
- “effective with hyperpigmentation”
Hydrating, glowing finish Often Mentioned
- “leaves a slight glow to your skin”
- “floods the skin with moisture”
- “skin looks healthy and well nourished”
Gentle, non-irritating Sometimes Noted
- “suitable even for sensitive skin”
- “no scent and very gentle”
- “didn't cause me any allergies”
Slow results Sometimes Noted
- “lightening is somewhat slow”
- “takes a while to fade”
- “didn't notice obvious improvements yet”
Ineffective for some Rarely Noted
- “saw little to no difference”
- “did nothing for my dark spots”
- “no noticeable glow”
Too watery Rarely Noted
- “a lot runnier than expected”
- “feels more like a toner”
- “wished it was more cushiony”
Sources: lovi.care, iherb.com, yesstyle.com, stylevana.com, reddit.com, and more
Questions and answers
How well does Glow Deep Serum work for mature skin?
Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin works moderately well for mature skin, offering helpful brightening and hydration, though other products fit this skin type better. To better address mature skin, a product of this type needs exceptional safety with no risk of irritation, highly effective targeted ingredients for wrinkles and fine lines, and potent antioxidants and humectants for optimal elasticity and moisture retention.
The British Journal of Dermatology, 2002Journal of Cosmetic Dermatology, 2021
Which ingredients make this serum a good fit for mature skin?
Alpha-arbutin and niacinamide help brighten and even out your skin tone, while glycerin and panthenol bring hydration and elasticity to smooth lines and wrinkles. Mature skin needs products that are exceptionally safe, target fine lines with high concentrations of potent antioxidants and hydrating ingredients, and perform their anti-aging function excellently.
The British Journal of Dermatology, 2002Journal of Cosmetic Dermatology, 2021
What does Rice Extract do for mature skin?
Rice extract helps mature skin by smoothing out roughness, boosting hydration, and improving elasticity while reducing dark spots. Daily use may also protect against UV damage and support collagen to keep skin looking firm and youthful.
International Journal of Cosmetic Science, 2020International Journal of Molecular Medicine, 2018
What does Alpha-Arbutin do for mature skin?
Alpha-arbutin helps brighten dark spots and even out skin tone. Studies show that when used regularly, it may also help improve moisture and keep skin looking smooth.
Where does this serum go in a skincare routine for mature skin?
This serum goes in the evening routine, as treatments with active ingredients are placed then for simplicity and extra safety around sun exposure. Mature skin of this type needs antioxidant and brightening ingredients like alpha-arbutin and niacinamide to even out skin tone, along with hydrating ingredients like glycerin and panthenol to help with fine lines and keep the skin plump and smooth.
Can I use this serum with retinol, and in what order?
You can use this serum with retinol by applying the serum first to hydrate and calm the skin, followed by your retinol. This product works well for mature skin, but this skin type also needs rich nourishing ingredients and targeted anti-aging peptides to better smooth wrinkles and firm.
How often should I use this serum?
This serum works well in the evening for mature skin, and you may use it once a day or a few times a week depending on how your skin responds. Mature skin of this type needs antioxidants and ingredients that smooth fine lines and boost elasticity.
Facial Plastic Surgery, 2014The British Journal of Dermatology, 2002
Can this serum clog pores, cause breakouts or purging for mature skin?
This serum is unlikely to clog pores, cause breakouts, or lead to purging, as it has an excellent safety profile without harsh ingredients. To care for mature skin best, this type of product also needs richer anti-aging ingredients and deep moisturizers to smooth wrinkles and keep skin soft.
Clinical, Cosmetic and Investigational Dermatology, 2017Pharmaceuticals, 2023
Is this serum fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer.
The British Journal of Dermatology, 2002Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women.
Scientific Reports, 2024A topical xanthan gum nanogel containing gamma-oryzanol-loaded nanostructured lipid carriers and nanosized TiO2 and MBBT filters demonstrated high photoprotection with an SPF of 34 and no skin irritation or sensitization in a rat model.
Pharmaceuticals, 2023Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values.
International Journal of Cosmetic Science, 2020The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model.
International Journal of Nanomedicine, 2025Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls.
Natural Product Communications, 2016A non-hydroquinone topical formulation (SKNB19) improved hyperpigmentation by 28.5% in patient self-assessment and 27% in independent reviewer assessment compared with 4% hydroquinone in 18 adult subjects, while showing significantly less irritation and better tolerability.
Journal of Cosmetic Science, 2020Encapsulation of alpha arbutin in an optimized ethosomal gel significantly improved skin melanin reduction, moisture content, and elasticity in human volunteers compared to conventional formulations.
Heliyon, 2023Combining a home-based radiofrequency device and arbutin cream reduced mMASI scores by 25.6% and melanin index by 22.8% at 8 weeks compared to baseline in 38 participants.
Journal of Cosmetic Dermatology, 2025Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.
The Journal of Investigative Dermatology, 2008Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.
Dermatologic Surgery, 2005Topical 2% niacinamide significantly decreased sebum excretion rate in Japanese individuals and casual sebum levels in Caucasian individuals compared to placebo or baseline.
Journal of Cosmetic and Laser Therapy, 2006Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.
American Journal of Clinical Dermatology, 2002Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.
Journal of Cosmetic Dermatology, 2019Topical dexpanthenol formulated in lipophilic vehicles improved stratum corneum hydration and reduced transepidermal water loss compared to vehicle control in humans.
Arzneimittel-Forschung, 2000The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012
Ingredients
Rice Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethyl Cellulose, Xanthan Gum, Arginine, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Disodium Edta, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja Seed Extract Soybean Seed Extract, Hordeum Distichon Extract Hordeum Vulgare Extract, Rice Extract, Sesamum Indicum Seed Extract, Wheat Seed Extract, Vigna Radiata Seed Extract, Zea Mays Kernel Extract
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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