Beauty of Joseon vs L'Oreal Paris
Beauty of Joseon and L'Oreal Paris are skincare brands founded in 2016 and 1909, respectively. The Korean brand is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best, while the French brand is beloved for serums, moisturizers, masks, and eye products utilizing hyaluronic acid and glycerin that suit oily and oily acne-prone skin best. These companies differ as the former offers gentle daily care alongside treatments like the Ground Rice and Honey Glow Mask, Light On Serum: Centella + Vita C, and Revive Eye Serum, whereas the latter balances lightweight hydration with targeted care through options such as Revitalift, Revitalift Anti-Wrinkle + Firming Eye Cream, and Age Perfect Cell Renewal Midnight Cream. Through their formulations, both brands demonstrate how niacinamide improves wrinkles and hyperpigmentation, glycerin increases hydration and barrier function, and hyaluronic acid lengthens wrinkle reduction.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
L'Oreal Paris is a French skincare brand founded in 1909 and owned by L'Oréal S.A..
en.wikipedia.orgloreal.comloreal-paris.co.ukcosmeticsbusiness.com
This page compares some of the most popular Beauty of Joseon and L'Oreal Paris products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs L'Oreal Paris products
People Say
Gentle and non-irritating Mostly MentionedSometimes Noted
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “very gentle, didn't irritate my skin — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
Lightweight and fast-absorbing texture Often MentionedOften Mentioned
- “Soaks right in, doesn't sit on top of skin. — L'Oreal Paris Revitalift”
- “Absorbs fast — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
- “absorbs quickly — L'Oreal Paris Glycolic Bright”
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
Deep hydration and moisture Sometimes NotedMostly Mentioned
- “wake up with soft skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
- “Leaves my face feeling plump and dewy all day. — L'Oreal Paris Revitalift”
- “Skin feels softer and more supple — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Radiant glow and brightness Sometimes NotedMostly Mentioned
- “skin looks luminous — L'Oreal Paris Glycolic Bright”
- “significant reduction in the appearance of dark spots — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
- “skin looks glowing — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
- “gives a glass skin look — Beauty of Joseon Glow Serum”
Elegant and smooth texture Often MentionedOften Mentioned
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
- “skin is a lot smoother — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
- “My skin feels silky and soft to the touch. — L'Oreal Paris Revitalift”
Unique texture and application Rarely NotedOften Mentioned
- “melts into skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
- “glides on easily without residue — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Eye Cream”
- “Has a fun stringy, bouncy consistency — Beauty of Joseon Dynasty Cream”
Scent issues and strong fragrance Often MentionedOften Mentioned
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “The perfume smell is overwhelming and lingers. — L'Oreal Paris Revitalift”
- “Smells like chemicals — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
No visible changes or results Rarely NotedSometimes Noted
- “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
- “saw no difference — Beauty of Joseon Ginseng Essence Water”
- “result is not very long lasting — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Used the whole jar but saw no change in wrinkles. — L'Oreal Paris Revitalift”
Dryness or irritation Rarely NotedSometimes Noted
- “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
- “dried out my eyelids — Beauty of Joseon Revive Eye Serum”
- “caused burning sensation — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “dried my skin out badly — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
Beauty of Joseon vs L'Oreal Paris routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
€7.50
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Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€18.55
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Moisturizer
Revitalift
Morning · Evening · Once a week
€15.97
-
SPF
Purito Daily Soft Touch Sunscreen
Morning
€12.98
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.10
-
Nourishing Mask
Anua Heartleaf 77% Soothing Sheet Mask
Once a week
€19.90
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€23.00
-
Hydrating Toner
Ginseng Essence Water
Morning
€14.90
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€15.10
-
SPF
Relief Sun: Rice + Probiotics
Morning
€14.40
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€18.95
-
Serum or Treatment
Glow Serum
Evening · Once a week
€23.00
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
€22.00
Beauty of Joseon vs L'Oreal Paris routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
€11.35
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Revitalift
Morning · Evening · Once a week
€15.97
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€34.30
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
€29.29
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€23.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€14.90
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€15.10
-
SPF
Relief Sun: Rice + Probiotics
Morning
€14.40
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€18.95
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€17.90
-
Serum or Treatment
Glow Serum
Evening · Once a week
€23.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€14.89
Beauty of Joseon vs L'Oreal Paris routines for combination skin
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Cleanser
Paula's Choice Perfectly Balanced Foaming Cleanser
Morning · Evening · Once a week
€32.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Revitalift
Morning · Evening · Once a week
€15.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€17.15
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€23.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€14.90
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€15.10
-
SPF
Relief Sun: Rice + Probiotics
Morning
€14.40
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
€23.44
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€17.90
-
Serum or Treatment
Glow Serum
Evening · Once a week
€23.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€14.89
Questions and answers
Beauty of Joseon or L'Oreal Paris: which is better?
Beauty of Joseon and L'Oreal Paris both suit different needs, as Beauty of Joseon fits dry, sensitive skin, and skin with dark spots best, while L'Oreal Paris fits oily, oily acne-prone, and combination skin best. Niacinamide helps reduce skin pigmentation, and hyaluronic acid aids in improving skin quality and reducing signs of aging.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
What is the difference between Beauty of Joseon and L'Oreal Paris?
Beauty of Joseon is a South Korean brand founded in 2016 that focuses on gentle, fragrance-free formulas with ingredients like niacinamide and ginseng, achieving High routine fit levels for dry, sensitive skin and skin with dark spots. In contrast, L'Oreal Paris is a French brand founded in 1909 offering products with key ingredients such as hyaluronic acid and glycerin, providing Superior routine fit levels for oily skin, acne-prone skin, and mature skin.
Beauty of Joseon or L'Oreal Paris for dry skin?
Beauty of Joseon has a High routine fit for dry skin, whereas L'Oreal Paris has a Superior fit.
Beauty of Joseon or L'Oreal Paris: which moisturizer is better?
Beauty of Joseon and L'Oreal Paris both offer moisturizers, with Beauty of Joseon's Dynasty Cream achieving a High fit for dry and mature skin and every product on the page listing no fragrance, while L'Oreal Paris features options like the Age Perfect Cell Renewal Midnight Cream that also reaches a High fit for dry and mature skin. L'Oreal Paris provides deep hydration and moisturization and luxuriant textures, whereas Beauty of Joseon focuses on gentle, non-irritating formulas.
Which is more affordable, Beauty of Joseon or L'Oreal Paris?
L'Oreal Paris offers value and affordability according to reviewers on this page, while Beauty of Joseon does not list affordability as a noted benefit in the reviewer feedback.
Beauty of Joseon or L'Oreal Paris for oily skin?
For oily skin, Lovi rates the routine fit for Beauty of Joseon as High and for L'Oreal Paris as Superior.
Beauty of Joseon or L'Oreal Paris for sensitive skin?
Both Beauty of Joseon and L'Oreal Paris fit sensitive skin with a High level according to Lovi. Beauty of Joseon stands out for its fragrance-free formulas across the products on this page and its focus on gentle ingredients like green tea and panthenol that help soothe the skin.
Carcinogenesis, 2001American Journal of Clinical Dermatology, 2002
Beauty of Joseon or L'Oreal Paris for acne-prone skin?
For acne-prone skin, L'Oreal Paris offers a Superior routine fit, while Beauty of Joseon provides a High routine fit on this page. Niacinamide in Beauty of Joseon may help control pigmentation, while retinol in L'Oreal Paris products helps stimulate collagen accumulation in aged skin.
The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000
Beauty of Joseon or L'Oreal Paris for mature skin?
For mature skin, L'Oreal Paris is a better choice because the products on this page offer a superior routine fit compared to Beauty of Joseon. L'Oreal Paris helps smooth skin and target signs of aging with ingredients like retinol, which may stimulate collagen accumulation.
Beauty of Joseon or L'Oreal Paris for skin with dark spots?
L'Oreal Paris is a better fit than Beauty of Joseon for skin with dark spots, as Lovi rates L'Oreal Paris as Superior for this concern compared to Beauty of Joseon's High rating. Niacinamide, found in the products on this page, helps reduce cutaneous pigmentation and suppress melanosome transfer.
Beauty of Joseon or L'Oreal Paris for dry sensitive skin?
Both Beauty of Joseon and L'Oreal Paris have a High fit for dry sensitive skin, but Beauty of Joseon is notable for having no fragrance in any of the products on this page.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Encapsulation and controlled release of retinol from silicone particles for topical delivery
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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