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Simple vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Hada Labo are a British and a Japanese skincare brand, respectively, known for gentle moisturizers, makeup removers, cleansers, and toners crafted with nourishing ingredients like niacinamide and glycerin. The British line suits acne-prone skin and skin with dark spots best, whereas the Japanese line suits dry skin and acne-prone skin best through advanced science that restores moisture and soothes irritation without clogging pores. They differ primarily in their origins, specific formulations, and target skin types, offering tailored standout options for particular concerns ranging from acne to aging and dark spots.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Simple and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Hada Labo products

People Say

SimpleHada Labo
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Gentle on sensitive skin Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
  • Affordable value Often MentionedSometimes Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Good makeup base Sometimes NotedOften Mentioned
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
  • Effective cleansing Often MentionedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “emulsifies beautifully — Hada Labo Gokujyun Cleansing Oil”
  • Caused breakouts or skin reactions Sometimes NotedOften Mentioned
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Not enough hydration or moisture Often MentionedSometimes Noted
    • “not enough for dry patches — Hada Labo Premium Whitening Lotion (Light)”
    • “not enough to keep skin hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “I cannot use it alone... I must couple it with my usual serums. — Hada Labo Gokujyun Perfect Gel”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Sticky or tacky finish Not notedOften Mentioned
    • “Tacky residue — Hada Labo Gokujun Premium”

Simple vs Hada Labo routines for dry skin

See multi-brand routine · 98% fit

Simple vs Hada Labo routines for oily skin

See multi-brand routine · 97% fit

Simple vs Hada Labo routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Simple or Hada Labo: which is better?

Simple is better for being gentle on sensitive skin and affordable value. Hada Labo is better for deep hydration and moisturization using hyaluronic acid. Reviewers note that niacinamide in Simple helps with skin quality and pigmentation.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

What is the difference between Simple and Hada Labo?

Simple tends to be better for sensitive skin, while Hada Labo focuses heavily on deep hydration and moisturization using hyaluronic acid. Reviewers note that Simple offers affordable value, whereas Hada Labo provides lightweight and fast-absorbing toners.

Dermatologic Therapy, 2022

Simple or Hada Labo for dry skin?

For dry skin, Hada Labo achieves a Superior routine fit compared to Simple which has an Average routine fit across its products on this page. Reviewers report that Hada Labo provides deep hydration and moisturization with ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

Simple or Hada Labo: which moisturizer is better?

When choosing between Simple and Hada Labo moisturizers featured on this page, both brands offer lightweight, value-friendly, and fragrance-free options, but Hada Labo is noted for deep hydration and moisturization with hyaluronic acid. Glycerin in Simple's products also helps support skin hydration.

Dermatologic Therapy, 2022

Which is more affordable, Simple or Hada Labo?

Simple is more affordable, as the products on this page offer affordable value that does better than Hada Labo.

Between Simple and Hada Labo, which brand is better for sensitive skin?

Between Simple and Hada Labo, Simple is better for sensitive skin because review themes show that Simple does better at being gentle on sensitive skin. Glycerin, a key ingredient across the products on this page, helps provide moisturization.

Do Simple and Hada Labo products contain fragrance?

Simple and Hada Labo products on this page list no fragrance in their ingredients. Both brands offer formulations that reviewers often note as gentle and fragrance-free.

What are the key ingredients found across Simple products compared to Hada Labo?

Simple features key ingredients such as niacinamide and glycerin across the products on this page, whereas Hada Labo relies on hyaluronic acid. Topical glycerin helps maintain skin hydration, and niacinamide may assist in controlling skin pigmentation.

The British Journal of Dermatology, 2002

Simple or Hada Labo for oily skin?

For oily skin, Lovi rates Hada Labo as Superior and Simple as High. Reviewers note that Hada Labo provides deep hydration while Simple offers lightweight, value-friendly moisturizers.

Simple or Hada Labo for acne-prone skin?

Both Simple and Hada Labo provide products on this page that fit acne-prone skin well, with Lovi rating Hada Labo as Superior and Simple as High for this skin type. Reviewers note that Hada Labo delivers deep hydration and moisturization, whereas Simple offers gentle, sensitive-skin-friendly makeup removers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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