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Simple vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Hada Labo are beloved skincare brands offering gentle cleansers, makeup removers, and moisturizers designed to support the skin barrier. The British brand features niacinamide and glycerin to suit oily and acne-prone skin best, while the Japanese brand relies on advanced formulas to suit dry and acne-prone skin best. These thoughtful approaches differ as Simple focuses on straightforward hydration and calming properties, whereas Hada Labo centers on deeply restorative moisture through its specialized lotions.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Simple and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Hada Labo products

People Say

SimpleHada Labo
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Gentle on sensitive skin Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
  • Affordable value Often MentionedSometimes Noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Good makeup base Sometimes NotedOften Mentioned
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
  • Effective cleansing Often MentionedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “emulsifies beautifully — Hada Labo Gokujyun Cleansing Oil”
  • Caused breakouts or skin reactions Sometimes NotedOften Mentioned
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Not enough hydration or moisture Often MentionedSometimes Noted
    • “not enough for dry patches — Hada Labo Premium Whitening Lotion (Light)”
    • “not enough to keep skin hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “I cannot use it alone... I must couple it with my usual serums. — Hada Labo Gokujyun Perfect Gel”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Sticky or tacky finish Not notedOften Mentioned
    • “Tacky residue — Hada Labo Gokujun Premium”

Simple vs Hada Labo routines for dry skin

See multi-brand routine · 97% fit

Simple vs Hada Labo routines for oily skin

See multi-brand routine · 95% fit

Simple vs Hada Labo routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Simple or Hada Labo: which is better?

Simple tends to be better for sensitive skin, whereas Hada Labo excels in deep hydration. Reviewers note that Simple offers more affordable value, while Hada Labo provides lightweight toners.

What is the difference between Simple and Hada Labo?

Simple offers affordable, gentle formulations featuring niacinamide and glycerin that reviewers find helpful for sensitive skin, while Hada Labo focuses on deep hydration and moisturization using hyaluronic acid. Reviewers note that the products on this page for both brands are fragrance-free.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

Simple or Hada Labo for dry skin?

For dry skin, Hada Labo achieves a Superior routine fit compared to Simple's High fit. Glycerin in Simple products helps provide hydration, while hyaluronic acid in Hada Labo helps deliver deep moisture.

Dermatologic Therapy, 2022

Simple or Hada Labo: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers that reviewers mostly mention for daily use, while Hada Labo is known for deep hydration and moisturization using hyaluronic acid.

Dermatologic Therapy, 2022

Which is more affordable, Simple or Hada Labo?

Simple offers more affordable value compared to Hada Labo.

Simple or Hada Labo for targeting dark spots?

Simple and Hada Labo both achieve an average to high Lovi fit level for skin with dark spots across the products on this page. Niacinamide in Simple helps reduce cutaneous pigmentation and suppress melanosome transfer, while Hada Labo utilizes key ingredients like hyaluronic acid to support skin quality.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Hada Labo: which has better makeup removers?

Simple has better makeup removers, with Lovi fit levels of High for sensitive, oily, and dry skin. Reviewers often mention them as gentle, sensitive-skin-friendly, and effective for daily use.

Simple or Hada Labo for oily skin?

For oily skin, Lovi rates Hada Labo as Superior and Simple as High. Reviewers note that both brands offer lightweight textures, while Hada Labo features deeply hydrating toners with hyaluronic acid and Simple includes niacinamide to help regulate skin.

Dermatologic Therapy, 2022The British Journal of Dermatology, 2002

Simple or Hada Labo for acne-prone skin?

Simple has a High routine fit for acne-prone skin, and Hada Labo has a Superior routine fit. Reviewers note that Simple offers gentle and sensitive-skin-friendly makeup removers, while Hada Labo delivers deep hydration and moisturization through products featuring hyaluronic acid.

Dermatologic Therapy, 2022

Simple or Hada Labo for sensitive skin?

Simple does better for sensitive skin on this page, as review themes note it is more gentle on sensitive skin. Glycerin, a key ingredient in Simple products, helps support skin barrier function and hydration.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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