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Shiseido vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and A+ are established skincare brands offering gentle, daily care designed to support moisture balance. The Japanese house, founded in 1872, is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums featuring glycerin, which clinical studies show significantly improves stratum corneum hydration. Meanwhile, the Indian maker, founded in 1990, is widely appreciated for its mild composition and calibrated formulas. While both suit sensitive skin best, the former also serves mature and acne-prone skin with standalone choices like the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream, whereas the latter features the 345 Relief Cream for acne-prone skin.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular Shiseido and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs A+ products

Shiseido vs A+ moisturizers

Questions and answers

Shiseido or A+: which is better?

Shiseido and A+ offer very different options on this page, with Shiseido providing a wide selection of cleansers, toners, and moisturizers that feature key ingredients like hyaluronic acid, whereas A+ lists just a single product, the 345 Relief Cream. Reviewers note that Shiseido products often deliver deep hydration and firming benefits, though some carry a high price point and strong fragrance. In contrast, every product on the A+ page lists no fragrance.

Dermatologic Therapy, 2022

What is the difference between Shiseido and A+?

Shiseido was founded in 1872 in Japan and features twenty products on this page, whereas A+ was founded in 1990 in India and lists only one product. Shiseido's products on this page often contain fragrance, while every product on the A+ page lists no fragrance in its ingredients.

Shiseido or A+: which moisturizer is better?

Shiseido offers multiple moisturizers on this page, such as the Essential Energy Hydrating Cream, which has a High Lovi fit for dry skin, whereas A+ features the 345 Relief Cream, which has an Average Lovi fit for dry skin. Topical hyaluronic acid, a key ingredient in Shiseido products, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or A+?

A+ offers a single moisturizer, the 345 Relief Cream, while Shiseido features a wide range of products on this page that frequently draw reviewer complaints regarding a high price point. Shoppers looking for budget-friendly skincare may find A+ more appealing compared to Shiseido's luxury pricing.

Which causes fewer breakouts, Shiseido or A+?

When comparing the products on this page, A+ features only one fragrance-free item, while Shiseido includes multiple scented options that may occasionally cause skin irritation or breakouts for some users.

Between Shiseido and A+, which brand offers fragrance-free product options?

Between the two brands, A+ offers fragrance-free choices since every product on this page lists no fragrance. Shiseido also includes fragrance-free options, as 5 of the 20 products on this page list no fragrance.

How do the founding years and countries of origin compare between Shiseido and A+?

Shiseido was founded in 1872 in Japan, whereas A+ was founded much later in 1990 in India. These origins highlight Shiseido as a long-established Japanese beauty house and A+ as a newer independent brand from India.

Which brand has a wider variety of products listed on the page for mature skin?

Shiseido features a much wider variety of products on this page for mature skin, including multiple moisturizers, cleansers, serums, and sunscreens with varying Lovi fit levels. In contrast, A+ lists only one product on this page, the 345 Relief Cream.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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