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Shiseido vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and A+ are established skincare brands offering gentle, daily care designed to support moisture balance. The Japanese house, founded in 1872, is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums featuring glycerin, which clinical studies show significantly improves stratum corneum hydration. Meanwhile, the Indian maker, founded in 1990, is widely appreciated for its mild composition and calibrated formulas. While both suit sensitive skin best, the former also serves mature and acne-prone skin with standalone choices like the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream, whereas the latter features the 345 Relief Cream for acne-prone skin.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular Shiseido and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs A+ products

Shiseido vs A+ moisturizers

Questions and answers

Shiseido or A+: which is better?

Shiseido offers a much larger selection of products on this page compared to A+, which features only one moisturizer. Shiseido fits sensitive and mature skin best, while the products on this page from A+ are entirely fragrance-free.

What is the difference between Shiseido and A+?

Shiseido is a Japanese brand founded in 1872 with twenty products on this page, whereas A+ is an independent Indian brand founded in 1990 featuring only one product, the 345 Relief Cream. Shiseido products on this page frequently include fragrance and use key ingredients like glycerin and hyaluronic acid, while every product on the A+ page lists no fragrance.

Shiseido or A+: which moisturizer is better?

Shiseido features multiple moisturizers on this page, such as Essential Energy Hydrating Cream, which has a High fit for dry skin, while A+ offers the 345 Relief Cream, which has an Average fit for dry skin.

Which is more affordable, Shiseido or A+?

Reviewers frequently note that Shiseido has a high price point, whereas the products on this page for A+ include no such mention. Shiseido offers a wide range of options compared to the single moisturizer featured for A+.

Which causes fewer breakouts, Shiseido or A+?

A+ has no fragrance across the products on this page and features 345 Relief Cream, whereas Shiseido includes many fragranced products and its items may cause skin irritation according to reviewers.

Which brand offers products with fragrance, and which brand is completely fragrance-free?

Shiseido offers products on this page containing fragrance, while every A+ product on this page is completely fragrance-free.

What are the founding years and countries of origin for Shiseido and A+?

Shiseido was founded in 1872 in Japan, while A+ was founded in 1990 in India.

Which skin types does Shiseido fit best according to its brand-focused routines?

According to its brand-focused routines, Lovi rates Shiseido as fitting sensitive skin, mature skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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