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The Ordinary vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and ILIA Beauty are Canadian skincare brands that offer distinct approaches to daily routines through thoughtful, nourishing formulations. The Ordinary is known for targeted serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while ILIA Beauty is widely loved for its thoughtful moisturizers and clean, conscious beauty. Both brands suit dry skin best, though the latter also accommodates normal and combination skin. They primarily differ in product variety and key active ingredients, with each providing specialized solutions for specific skin concerns.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular The Ordinary and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs ILIA Beauty products

The Ordinary vs ILIA Beauty moisturizers

Questions and answers

The Ordinary or ILIA Beauty: which is better?

The Ordinary offers a much larger selection of targeted treatments and fits dry, dry sensitive, and oily skin best, whereas ILIA Beauty features only one product on this page with average fit across all skin types. Shoppers looking for affordable value and a variety of specialized serums often choose The Ordinary.

What is the difference between The Ordinary and ILIA Beauty?

The Ordinary offers a large range of specialized serums, toners, and moisturizers that fit dry and oily skin best, while ILIA Beauty features just one moisturizer on this page. Reviewers frequently praise The Ordinary for being affordable and great value, though sticky finishes are sometimes noted.

The Ordinary or ILIA Beauty: which moisturizer is better?

The Ordinary offers multiple moisturizers on the products on this page that fit dry skin at a Superior level, such as Natural Moisturizing Factors + HA and Natural Moisturizing Factors + Beta Glucan. In contrast, ILIA Beauty features only one moisturizer on the page, The Base Face Milk, which fits dry skin at an Average level.

Which is more affordable, The Ordinary or ILIA Beauty?

The products on this page from The Ordinary are frequently noted by reviewers for being affordable and offering great value. ILIA Beauty does not have comparable value highlights listed on this page.

Which causes fewer breakouts, The Ordinary or ILIA Beauty?

The products on this page for The Ordinary include multiple options with a High or Superior fit for acne-prone skin, whereas ILIA Beauty features only one moisturizer with an Average fit and does not focus on acne routines. Therefore, The Ordinary offers significantly more choices specifically targeted to help minimize breakouts.

Between The Ordinary and ILIA Beauty, which brand offers a wider range of products for different skin types?

The Ordinary offers a much wider range of products for different skin types, featuring numerous serums, cleansers, and moisturizers that Lovi rates as High or Superior for various skin concerns. In contrast, ILIA Beauty only features a single moisturizer on this page with Average fit levels across all skin types.

When was each of the companies, The Ordinary and ILIA Beauty, founded and where are they from?

The Ordinary was founded in 2016 in Canada, and ILIA Beauty was founded in 2011 in Canada.

Which brand has products specifically formulated with key ingredients like hyaluronic acid, glycerin, and squalane?

The products on this page from The Ordinary are formulated with key ingredients like hyaluronic acid, glycerin, and squalane.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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