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Pixi vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pixi and No7 are British skincare brands offering targeted daily options for diverse complexions. Founded in 1999, the first label is beloved for toners, serums, eye products, and moisturizers featuring gentle formulas that suit oily and sensitive skin best, with standouts like the Glow Tonic, Glow Peel Pads, and Retinol Tonic. Founded in 1935, the second label covers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid to fit mature and dry skin best, featuring formulas like the Future Renew Damage Reversal Eye Serum, Pure Retinol Eye Cream, and Protect & Perfect Intense Advanced Night Cream. While both brands deliver reliable results, they differ through their distinct ingredients and ideal skin types.

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Pixi and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pixi vs No7 products

People Say

PixiNo7
  • Texture and Smoothness Often MentionedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Radiance and Glow Mostly MentionedSometimes Noted
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Gentleness and Sensitivity Often MentionedOften Mentioned
    • “calms my redness instantly — Pixi Rose Tonic”
    • “doesn't sting — Pixi Glow Tonic”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Lightweight Formula Often MentionedSometimes Noted
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “absorbs instantly — No7 Pure Retinol”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “skin feels firmer — No7 Restore & Renew Multi Action Eye Cream”
  • Strong Fragrance and Scent Issues Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “smell is overpowering — Pixi Glow Tonic”
  • Packaging and Size Issues Sometimes NotedSometimes Noted
    • “Spits large droplets — Pixi Hydrating Milky Mist”
    • “Bottle is too small — Pixi Hydrating Milky Mist”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Skin Irritation and Sensitivity Sometimes NotedOften Mentioned
    • “burned my face — Pixi Glow Tonic”
    • “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
    • “broke me out — Pixi Rose Tonic”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Pixi vs No7 routines for dry skin

Buy Pixi routine · $178.68 · 94% fitBuy No7 routine · $145.63 · 90% fitSee multi-brand routine · 99% fit

Pixi vs No7 routines for oily skin

Buy Pixi routine · $342.54 · 95% fitBuy No7 routine · $322.94 · 85% fitSee multi-brand routine · 98% fit

Pixi vs No7 routines for combination skin

Buy Pixi routine · $333.65 · 94% fitBuy No7 routine · $326.55 · 88% fitSee multi-brand routine · 97% fit

Questions and answers

Pixi or No7: which is better?

Pixi is better for hydration, radiance, and most skin types on this page, achieving a Superior routine fit across nearly all categories, while No7 is better for anti-aging and texture improvements. Both brands provide a Superior routine fit for dry skin and mature skin.

What is the difference between Pixi and No7?

Pixi and No7 both fit dry and mature skin at a Superior level on the products on this page, but Pixi stands out for its radiance and hydration while No7 leans into anti-aging and texture improvements. Pixi relies on aloe vera and hyaluronic acid, whereas No7 utilizes ingredients like vitamin C, niacinamide, and shea butter.

Pixi or No7 for dry skin?

Both Pixi and No7 achieve a Superior Lovi routine fit level for dry skin. Pixi stands out for its deep hydration and moisture review themes, while No7 is recognized for its anti-aging benefits.

Pixi or No7: which moisturizer is better?

Both Pixi and No7 offer good options, with Pixi focusing on deep hydration and glow while No7 specializes in anti-aging and texture improvements. For dry skin, both brands achieve a Superior fit level with their routines. Hyaluronic acid helps improve skin moisture for both brands.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Which is more affordable, Pixi or No7?

The products on this page do not include pricing information, so a comparison of affordability between Pixi and No7 cannot be made.

Which brand has more fragrance-free products, Pixi or No7?

No7 has more fragrance-free products on this page than Pixi. No7 lists no fragrance in 10 of its 13 products, while Pixi has 7 fragrance-free products out of 10.

Pixi or No7 for fading dark spots?

Pixi is better for dark spots because the products on this page achieve a Superior fit level for skin with dark spots, whereas No7 achieves a High fit level.

Pixi or No7 for oily skin?

Pixi fits oily skin better than No7, achieving a Superior level compared to No7's High. Pixi offers several toners and treatments that reviewers note for providing lightweight hydration and radiance without heavy residues.

Pixi or No7 for sensitive skin?

Pixi fits sensitive skin with a Superior Lovi rating, whereas No7 reaches a High level. Reviewers note that Pixi offers gentle and soothing toners while also mentioning skin irritation and sensitivity issues.

Pixi or No7 for acne-prone skin?

Pixi fits acne-prone skin better than No7, achieving a Superior routine fit compared to No7's High level. Reviewers note that Pixi tends to have fewer issues with skin irritation and sensitivity for this skin type.

Pixi or No7 for mature skin?

Both brands achieve a Superior Lovi fit level for mature skin with their products on this page. No7 delivers better anti-aging and fine lines results, while Pixi stands out for radiance and glow.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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