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Pixi vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pixi and No7 are British skincare brands offering targeted serums, eye products, and moisturizers. Pixi is loved for its nourishing toners and hydrating moisturizers, while its counterpart is built around vitamin C, shea butter, and hyaluronic acid. Both suits dry skin best, though the former also suits acne-prone skin and the latter suits mature skin. They differ in their founding dates, key ingredients, and standout products for specific concerns.

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Pixi and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pixi vs No7 products

People Say

PixiNo7
  • Texture and Smoothness Often MentionedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Radiance and Glow Mostly MentionedSometimes Noted
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Gentleness and Sensitivity Often MentionedOften Mentioned
    • “calms my redness instantly — Pixi Rose Tonic”
    • “doesn't sting — Pixi Glow Tonic”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Lightweight Formula Often MentionedSometimes Noted
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “absorbs instantly — No7 Pure Retinol”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “skin feels firmer — No7 Restore & Renew Multi Action Eye Cream”
  • Strong Fragrance and Scent Issues Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “smell is overpowering — Pixi Glow Tonic”
  • Packaging and Size Issues Sometimes NotedSometimes Noted
    • “Spits large droplets — Pixi Hydrating Milky Mist”
    • “Bottle is too small — Pixi Hydrating Milky Mist”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Skin Irritation and Sensitivity Sometimes NotedOften Mentioned
    • “burned my face — Pixi Glow Tonic”
    • “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
    • “broke me out — Pixi Rose Tonic”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Pixi vs No7 routines for dry skin

See multi-brand routine · 99% fit

Pixi vs No7 routines for oily skin

See multi-brand routine · 96% fit

Pixi vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Pixi or No7: which is better?

Both Pixi and No7 offer strong choices depending on your skincare goals, as Pixi is superior for hydration and radiance while No7 excels in texture, smoothness, and anti-aging benefits.

What is the difference between Pixi and No7?

Pixi and No7 are both UK-based skincare brands offering products that fit mature, dry, and acne-prone skin well, though Pixi stands out for its radiance and hydration while No7 focuses more on anti-aging and texture improvements.

Pixi or No7 for dry skin?

Both Pixi and No7 achieve a Superior Lovi routine fit level for dry skin. Pixi excels in providing deep hydration and moisture, while No7 focuses on anti-aging and line reduction benefits.

Pixi or No7: which moisturizer is better?

Pixi offers the Rose Oil Blend moisturizer, whereas No7 features moisturizers such as the Protect & Perfect Intense Advanced Night Cream and Future Renew Damage Reversal Night Cream. For dry skin, the routine fit for both brands is Superior.

Which is more affordable, Pixi or No7?

The products on this page do not include pricing information, so a comparison of affordability between Pixi and No7 cannot be made.

Between Pixi and No7, which brand is better suited for addressing dark spots?

Pixi is better suited for addressing dark spots, achieving a Lovi fit level of Superior for skin with dark spots compared to No7's High fit level. The products on this page for Pixi include targeted items like the Retinol Tonic and Glow Peel Pads which feature key ingredients that help brighten the skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the fragrance options and skin sensitivity concerns compare between Pixi and No7?

Pixi lists no fragrance in 7 of its 10 products on this page, while No7 leaves fragrance out of 10 of its 13 products. Regarding skin sensitivity, reviewers for Pixi sometimes note skin irritation and sensitivity, whereas No7 reviewers often mention skin irritation and adverse reactions.

Which brand performs better for anti-aging and fine lines according to review themes?

No7 performs better for anti-aging and fine lines according to the review themes on this page.

Pixi or No7 for oily skin?

For oily skin, Pixi achieves a Superior routine fit while No7 reaches a High level. Reviewers note that Pixi delivers better radiance and glow, whereas No7 tends to have more strong fragrance and scent issues.

Pixi or No7 for acne-prone skin?

Both brands achieve a Superior routine fit for acne-prone skin on the products on this page. Pixi features key ingredients like aloe vera, which helps with skin wound healing and prevention.

Iranian Journal of Medical Sciences, 2019

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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