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Pixi vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pixi and No7 are established British skincare brands offering reliable daily support for healthy, radiant complexions. The former is beloved for its thoughtful range of toners, serums, eye products, and moisturizers, while the latter covers serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid. Both brands suit dry skin and mature skin best, though the first also suits oily skin. They differ primarily in their founding years, ownership, and specific ingredient formulations, with the second featuring shea butter to protect skin and mitigate erythema.

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Pixi and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pixi vs No7 products

People Say

PixiNo7
  • Texture and Smoothness Often MentionedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Radiance and Glow Mostly MentionedSometimes Noted
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Gentleness and Sensitivity Often MentionedOften Mentioned
    • “calms my redness instantly — Pixi Rose Tonic”
    • “doesn't sting — Pixi Glow Tonic”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Lightweight Formula Often MentionedSometimes Noted
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “absorbs instantly — No7 Pure Retinol”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “skin feels firmer — No7 Restore & Renew Multi Action Eye Cream”
  • Strong Fragrance and Scent Issues Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “smell is overpowering — Pixi Glow Tonic”
  • Packaging and Size Issues Sometimes NotedSometimes Noted
    • “Spits large droplets — Pixi Hydrating Milky Mist”
    • “Bottle is too small — Pixi Hydrating Milky Mist”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Skin Irritation and Sensitivity Sometimes NotedOften Mentioned
    • “burned my face — Pixi Glow Tonic”
    • “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
    • “broke me out — Pixi Rose Tonic”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Pixi vs No7 routines for dry skin

Buy Pixi routine · CA$295.17 · 94% fitBuy No7 routine · CA$196.45 · 90% fitSee multi-brand routine · 99% fit

Pixi vs No7 routines for oily skin

Buy Pixi routine · CA$264.28 · 94% fitBuy No7 routine · CA$336.24 · 84% fitSee multi-brand routine · 96% fit

Pixi vs No7 routines for combination skin

Buy Pixi routine · CA$228.28 · 93% fitBuy No7 routine · CA$359.32 · 87% fitSee multi-brand routine · 96% fit

Questions and answers

Pixi or No7: which is better?

Pixi is better for hydration and glow, while No7 is better for anti-aging and texture. Lovi rates Pixi as Superior for dry, oily, sensitive, acne-prone, combination, dark-spot, dry sensitive, and oily acne-prone skin, and No7 as Superior for mature and dry skin.

What is the difference between Pixi and No7?

Pixi and No7 both offer UK-founded skincare ranges, with Pixi focusing on toners and deep hydration while No7 concentrates on serums and anti-aging treatments. Lovi gives Pixi superior routine fit across most skin types, while No7 matches that fit specifically for mature and dry skin. Reviewers note that Pixi excels in radiance and moisture, whereas No7 is better known for texture improvements and line reduction.

Pixi or No7 for dry skin?

For dry skin, Pixi and No7 are both good choices as Lovi gives each brand a Superior fit level for this skin type. Pixi offers deep hydration and radiance, while No7 helps improve skin feel and texture with ingredients like hyaluronic acid.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Pixi or No7: which moisturizer is better?

Pixi and No7 both offer moisturizers on this page, but Pixi is the better overall choice for hydration and glow. Pixi features a superior fit for dry skin, while No7 focuses more on anti-aging and texture improvements.

Which is more affordable, Pixi or No7?

The provided page facts and studies do not contain pricing information to determine whether Pixi or No7 is more affordable.

Pixi or No7 for reducing dark spots?

Pixi is the better choice for reducing dark spots, as Lovi rates its overall routine fit as Superior while No7 is rated as High. The products on this page help improve skin appearance, and niacinamide in No7 may also help manage pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand uses fragrance in more of its products, Pixi or No7?

Pixi uses fragrance in more of its products on this page, with 7 out of 10 products listing fragrance compared to No7, which has fragrance in only 3 out of 13 products.

Pixi or No7 for oily skin?

Pixi is the better choice for oily skin, as Lovi rates its routine fit as Superior while No7 achieves a High level.

Pixi or No7 for sensitive skin?

For sensitive skin, both Pixi and No7 are great choices, but Lovi rates Pixi as Superior and No7 as High. Reviewers note that Pixi tends to be better for gentleness and sensitivity.

Pixi or No7 for acne-prone skin?

For acne-prone skin, Pixi is a better choice because Lovi rates its overall routine fit as Superior, compared to High for No7. Reviewers also note that Pixi products on this page help provide gentle and soothing toners and brightening and smoothing serums.

Pixi or No7 for mature skin?

Both Pixi and No7 are great choices for mature skin, achieving equal Superior routine fit levels. Pixi is well-liked for its hydrating toners and radiance benefits, while No7 is often praised for anti-aging and fine line reduction, which retinol helps improve.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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