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Pixi vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pixi and No7 are established British skincare brands that offer reliable daily care through thoughtful formulas. Pixi is known for nourishing toners, targeted serums, soothing eye products, and hydrating moisturizers, whereas the second brand covers serums, eye products, moisturizers, sunscreens, and more, built around vitamin C, shea butter, and hyaluronic acid. The first brand suits sensitive skin and dry sensitive skin best, while the other fits mature skin and dry skin best. They differ primarily in their product types, hero ingredients, and specific target audiences.

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Pixi and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pixi vs No7 products

People Say

PixiNo7
  • Texture and Smoothness Often MentionedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Radiance and Glow Mostly MentionedSometimes Noted
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Gentleness and Sensitivity Often MentionedOften Mentioned
    • “calms my redness instantly — Pixi Rose Tonic”
    • “doesn't sting — Pixi Glow Tonic”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Lightweight Formula Often MentionedSometimes Noted
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “absorbs instantly — No7 Pure Retinol”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “skin feels firmer — No7 Restore & Renew Multi Action Eye Cream”
  • Strong Fragrance and Scent Issues Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “smell is overpowering — Pixi Glow Tonic”
  • Packaging and Size Issues Sometimes NotedSometimes Noted
    • “Spits large droplets — Pixi Hydrating Milky Mist”
    • “Bottle is too small — Pixi Hydrating Milky Mist”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
  • Skin Irritation and Sensitivity Sometimes NotedOften Mentioned
    • “burned my face — Pixi Glow Tonic”
    • “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
    • “broke me out — Pixi Rose Tonic”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Pixi vs No7 routines for dry skin

See multi-brand routine · 98% fit

Pixi vs No7 routines for oily skin

See multi-brand routine · 95% fit

Pixi vs No7 routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Pixi or No7: which is better?

Pixi is better for hydration and glow, while No7 is better for texture and anti-aging. Lovi finds that both brands offer a Superior routine fit for mature skin, but Pixi provides a Superior fit across a wider range of skin types.

What is the difference between Pixi and No7?

Pixi and No7 both offer routines with a Superior fit for mature skin, but Pixi stands out for hydration and radiance while No7 excels in anti-aging and texture improvements.

Pixi or No7 for dry skin?

Both Pixi and No7 achieve a Superior Lovi fit for dry skin on the products on this page. Pixi stands out for deep hydration and radiance, while No7 focuses on skin feel and texture improvements.

Pixi or No7: which moisturizer is better?

Pixi offers better moisturization for general use, as the products on this page deliver deep hydration and radiance. No7 may be preferred if you are targeting specific anti-aging needs with a moisturizer.

Which is more affordable, Pixi or No7?

Neither brand is more affordable based on the products on this page, as pricing information is not provided for either Pixi or No7.

Which brand has more fragrance-free products, Pixi or No7?

Pixi has more fragrance-free products on the products on this page, with seven out of ten products listing no fragrance compared to ten out of thirteen for No7.

Pixi or No7 for fading dark spots?

Pixi is better for fading dark spots as it achieves a Superior fit level for skin with dark spots, whereas No7 only reaches a High fit level. Niacinamide in No7 helps reduce cutaneous pigmentation, while Pixi offers targeted treatments like Retinol Tonic and Glow Peel Pads.

The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000

Pixi or No7 for oily skin?

Pixi is the better choice for oily skin, as Lovi rates its fit as Superior while No7 is rated High. The products on this page from Pixi help provide lightweight toners and effective balancing, and hyaluronic acid helps maintain skin hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

Pixi or No7 for sensitive skin?

Pixi is a better choice for sensitive skin because Lovi rates its routine fit as Superior, whereas No7 is rated High. Pixi reviewers also note fewer skin irritation and sensitivity issues compared to No7.

Pixi or No7 for acne-prone skin?

Pixi fits acne-prone skin better than No7, offering a Superior routine fit compared to a High fit for No7.

Pixi or No7 for mature skin?

Both Pixi and No7 offer a Superior Lovi fit for mature skin. Pixi excels in radiance and moisture, while No7 is better for anti-aging and fine lines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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