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ANUA Heartleaf 70 Mud Cream Mask for dry sensitive skin

High

  • HighDry Skin Fit
  • HighEffectiveness
  • HighSafety

A great choice for dry sensitive skin; a few cleansing masks fit it even better.

This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

How to apply

  • Use your cleansing mask PM once a week as part of your weekly routine, and increase to twice a week if your dry skin tolerates it well.
  • Apply the cleansing mask after cleansing and enzyme powder, but before your hydrating toner, serum, and moisturizer.
  • Smooth an even layer of the cleansing mask over your face while gently avoiding any unnecessary rubbing.
  • Apply the cleansing mask to clean and dry skin to ensure better comfort for your sensitive skin type.
  • Always avoid the eye area and do a patch test before using the cleansing mask for the first time.

People Say

★4.6Overall rating based on 100+ reviews

Based on limited data, users highly praise this mask for its creamy, non-drying texture that is gentle and soothing, making it suitable for sensitive skin. It also offers mild exfoliation. Some users with oily skin find it too gentle for deep pore cleansing, and a few mention difficulty with rinsing.

Highlights

  • Non-drying texture Often Mentioned
    • “Creamy consistency”
    • “Does not crack”
    • “Leaves skin moist”
  • Soothing effect Often Mentioned
    • “Calms redness”
    • “Reduces irritation”
    • “Gentle on sensitive skin”
  • Easy application Sometimes Noted
    • “Spreads easily”
    • “Smooth glide”
    • “Pleasant sensory experience”
  • Gentle exfoliation Sometimes Noted
    • “Softens skin texture”
    • “Removes dead skin cells”
    • “Smooth finish”
  • Mild potency Sometimes Noted
    • “Not strong enough for blackheads”
    • “Minimal deep pore cleansing”
    • “Too gentle for oily skin”
  • Price/Value Rarely Noted
    • “Small tube size”
    • “Expensive for quantity”
    • “Runs out quickly”
  • Rinsing difficulty Rarely Noted
    • “Requires effort to wash off”
    • “Leaves residue if not rinsed well”
    • “Messy removal”
  • Scent Rarely Noted
    • “Earthy smell”
    • “Herbal fragrance”
    • “Slightly medicinal scent”

Sources: lovi.care, gopicky.com, yesstyle.com, skinsafe-products.com, whatsinmyjar.com, and more

Questions and answers

What makes ANUA Heartleaf 70 Mud Cream Mask a great fit for dry sensitive skin?

This mask is a great fit because it cleans out pores with kaolin and heartleaf extract while keeping your dry skin hydrated and comfortable with glycerin, panthenol, and centella asiatica extract. These ingredients help soothe irritation and support your skin barrier without using harsh ingredients.

Journal of Cosmetic Dermatology, 2025Indian Journal of Pharmaceutical Sciences, 2016

Which ingredients make this cream mask a good fit for dry sensitive skin?

This cream mask is a great fit for your dry sensitive skin because kaolin and heartleaf extract deeply clean your pores while glycerin and panthenol restore much-needed moisture and repair your skin barrier. Centella asiatica extract and dipotassium glycyrrhizate also help soothe and calm any flaking or discomfort.

Journal of Cosmetic Dermatology, 2025Indian Journal of Pharmaceutical Sciences, 2016

What does Heartleaf Extract do for dry sensitive skin?

Heartleaf Extract helps calm dry sensitive skin by reducing irritation and supporting the skin barrier. It is unlikely to cause trouble and may help keep your skin feeling soft and smooth.

International Journal of Biological Macromolecules, 2025

What does Bentonite Clay do for dry sensitive skin?

Bentonite clay is not an ideal match for dry sensitive skin because it absorbs a lot of oil and moisture, which can leave dry skin feeling even drier. A product for this skin type needs gentle hydrating ingredients like hyaluronic acid or glycerin to soothe and restore moisture without causing irritation.

Where does this cream mask go in a skincare routine for dry sensitive skin?

This cleansing mask fits into a weekly routine for dry and sensitive skin, where it is used once a week as a nourishing mask step after makeup removal and cleansing. The formula helps clear pores while providing essential hydration, barrier repair, and soothing comfort without irritating the skin.

Journal of Cosmetic Dermatology, 2025Indian Journal of Pharmaceutical Sciences, 2016

Can I use this cream mask with retinol, and in what order?

You can use this cream mask in your routine alongside retinol by applying the mask once a week on a night when you skip your retinol treatment. Using a gentle, hydrating mask of this type helps keep your dry sensitive skin calm and comfortable while supporting your skin barrier.

Journal of Cosmetic Dermatology, 2025Indian Journal of Pharmaceutical Sciences, 2016

How often should I use this cream mask?

This cream mask is a great fit for your dry sensitive skin, offering effective pore cleansing alongside soothing and hydrating ingredients. You can use it as a weekly step in your routine to keep your skin calm and comfortable.

Journal of Cosmetic Dermatology, 2025Indian Journal of Pharmaceutical Sciences, 2016

Can this cream mask clog pores, cause breakouts or purging for dry sensitive skin?

This mud cream mask is unlikely to clog pores or cause breakouts for dry sensitive skin because its clays gently decongest while ingredients like glycerin and panthenol provide essential moisture and barrier support. The formulation is safe for your skin type, containing no harsh or irritating ingredients.

Journal of Cosmetic Dermatology, 2025The Journal of Dermatological Treatment, 2017

Is this cream mask fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

What the research says

  • A panthenol-enriched mask significantly decreased erythema and hyperpigmentation, increased sebum and stratum corneum moisture, and reduced transepidermal water loss compared to a saline dressing in 60 subjects undergoing facial laser treatment.

    Journal of Cosmetic Dermatology, 2025
  • A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability.

    The Journal of Dermatological Treatment, 2017
  • Cosmetic formulations containing 5% Centella asiatica extract showed the best efficacy in improving skin moisture and decreasing transepidermal water loss, while also exhibiting antiinflammatory properties in 25 volunteers compared to baseline measurements.

    Indian Journal of Pharmaceutical Sciences, 2016
  • A topical formulation containing panthenol, niacinamide, and dipotassium glycyrrhizate increased skin hydration by 74.1% and reduced transepidermal water loss by 13.5% at 28 days compared to baseline and untreated control in 35 individuals with xerosis.

    Journal of Cosmetic Dermatology, 2026
  • Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.

    American Journal of Clinical Dermatology, 2002
  • Quercetin phospholipids 1% cream significantly reduced UV-, histamine-, and chemical-induced skin erythema (-10.05%) and mean wheal diameter in 30 healthy human volunteers, showing comparable efficacy to 1% dexchlorpheniramine cream.

    Clinical, Cosmetic and Investigational Dermatology, 2016
  • Quercetin-loaded niosomes formulated with Span60-RH40 at a 9:11 mass ratio improved quercetin solubility, photostability, sustained release, and transdermal penetration, yielding a skin retention 2.95 times higher than quercetin solution.

    Molecules, 2019
  • Optimized rutin-loaded glycerosomes formulated into a nanosunscreen gel demonstrated sustained drug release, greater skin permeation, good antioxidant activity, and better epidermal retention compared to the dermis, indicating high safety, stability, and sun protection factor values for topical administration.

    Gels, 2023
  • Vectorization of high molecular weight hyaluronic acid with clay enabled its penetration into deeper skin layers and led to a significant clinical reduction in fine lines in the crow's feet area compared to placebo after 28 days.

    Skin Research and Technology, 2024
  • Quaternized carboxymethyl chitosan/organic montmorillonite nanocomposite demonstrated superior moisture-adsorption and retention compared to hyaluronic acid, good UV-protection ability, negligible dermal irritation, and prominent moisture-retention efficacy on human stratum corneum when formulated into a cosmetic cream.

    Carbohydrate Polymers, 2017
  • Twice-weekly use of a clay mask over 4 weeks in 75 adults with oily or combination skin improved acne-related outcomes, sebum content, skin evenness, hydration, and reduced dryness and irritation.

    Skin Research and Technology, 2023
  • Clay jojoba oil facial masks reduced total skin lesions by a mean of 54% after 6 weeks in 133 participants with acne-prone, lesioned skin and mild acne compared to baseline.

    Forschende Komplementarmedizin, 2012
  • A pharmaceutical formulation containing therapeutic clay from Ocara, Brazil, promoted greater formation of collagen fibers, regeneration of the deep dermis at seven days, and reepithelialization with continuous granulation tissue formation at 14 days in rat skin wounds compared to untreated controls.

    Materials Science & Engineering. C, Materials for Biological Applications, 2014
  • Topical clay application increased the number of collagen fibres in rat skin at 7 days compared with control skin (51.74% vs. 43.39%), but showed no further increase at 14 days.

    Clinical and Experimental Dermatology, 2012
  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001
  • Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing.

    Journal of Alternative and Complementary Medicine, 2020
  • Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.

    Journal of Cosmetic Dermatology, 2019
  • Topical treatment with 5% vitamin C and 0.1% madecassoside significantly improved clinical scores for wrinkles, suppleness, firmness, roughness, and skin hydration, along with functional and structural remodeling of the elastic fiber network in 20 female volunteers with photoaged skin after 6 months compared to baseline.

    Experimental Dermatology, 2008

Ingredients

Water, Kaolin, Houttuynia Cordata Extract, Cetearyl Alcohol, Caprylic Capric Triglyceride, Glycerin, Bergamot Oil Fruit, Centella Asiatica Leaf Extract, Glyceryl Stearate Se, Panthenol, Pentylene Glycol, 1,2-Hexanediol, Caprylyl Glycol, Dipotassium Glycyrrhizate, Ethylhexylglycerin, Dipropylene Glycol, Butylene Glycol, Madecassic Acid, Asiatic Acid, Asiaticoside, Tocopherol, Xanthan Gum

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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How does it fit your skin?

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