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Anua vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Hada Labo are a 2019 Korean skincare brand and a 2004 Japanese skincare brand that offer moisturizers, toners, serums, and cleansers built around thoughtful formulations and key ingredients like hyaluronic acid, heartleaf, and niacinamide. Both brands suit dry skin and acne-prone skin best, though the Korean brand is especially known for heartleaf and niacinamide to calm irritation and decrease hyperpigmentation, while the Japanese brand is deeply loved for advanced science that restores moisture and supports a healthy skin barrier without clogging pores. Consumers can choose Anua for targeted serums addressing blemishes and dark spots, or turn to Hada Labo for iconic hydrating lotions like the Gokujyun and Shirojyun lines.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Anua and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Hada Labo products

People Say

AnuaHada Labo
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Glow and Smooth Texture Mostly MentionedSometimes Noted
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “glassy skin look — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Makes my skin plump and hydrating. — Hada Labo Gokujyun Perfect Gel”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
  • Fragrance and Gentle Formulas Rarely NotedMostly Mentioned
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
    • “No fragrance/alcohol — Hada Labo Gokujun Premium”
    • “no irritation, no breakouts — Hada Labo Shirojyun Premium Whitening Lotion”
    • “no scent — Anua Rice 70 Glow Milky Toner”
  • Soothing and Calming Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “calms my redness — Hada Labo Premium Whitening Lotion (Light)”
  • Brightening and Dark Spots Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
  • Sticky or Tacky Finish Sometimes NotedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
    • “tacky finish — Anua Rice 70 Glow Milky Toner”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
    • “Broke me out. — Anua Niacinamide 10% + TXA 4% Serum”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”

Anua vs Hada Labo routines for dry skin

Buy Hada Labo routine · A$204.04 · 97% fitBuy Anua routine · A$238.92 · 85% fitSee multi-brand routine · 97% fit

Anua vs Hada Labo routines for oily skin

Buy Hada Labo routine · A$412.15 · 93% fitBuy Anua routine · A$330.29 · 85% fitSee multi-brand routine · 96% fit

Anua vs Hada Labo routines for combination skin

Buy Hada Labo routine · A$378.28 · 93% fitBuy Anua routine · A$295.30 · 83% fitSee multi-brand routine · 95% fit

Questions and answers

Anua or Hada Labo: which is better?

Both brands offer strong options, with Hada Labo doing better for deep hydration and gentle, fragrance-free formulations, while Anua stands out for glow, smooth texture, and soothing care. Reviewers note that Hada Labo provides deep hydration, whereas Anua is favored for brightening serums and barrier support.

What is the difference between Anua and Hada Labo?

Anua leans toward glow, smooth texture, and soothing care with a wide variety of key ingredients, whereas Hada Labo focuses heavily on deep hydration and moisturization using hyaluronic acid across its fragrance-free formulas.

Anua or Hada Labo for dry skin?

Both Anua and Hada Labo fit dry skin well, with Lovi rating Anua High and Hada Labo Superior for dry skin routines among the products on this page. Reviewers note that Hada Labo excels in deep hydration, while Anua focuses more on soothing and glow.

Anua or Hada Labo: which moisturizer is better?

Hada Labo is better for deep hydration and moisturization among the products on this page, while Anua focuses more on soothing and barrier support. Both brands offer fragrance-free formulations.

Which is more affordable, Anua or Hada Labo?

This page does not contain pricing information, so a comparison of affordability between Anua and Hada Labo cannot be made.

Anua or Hada Labo: which is better for hydration and moisture?

Hada Labo is better for hydration and moisture, as reviewers mostly mention deep hydration and moisturization and the brand does better in this review theme. Lovi rates Hada Labo as Superior for dry skin compared to High for Anua.

Anua or Hada Labo: which brand provides better soothing and calming benefits?

Anua provides better soothing and calming benefits compared to Hada Labo for the products on this page.

Anua or Hada Labo: which has a better fragrance-free and gentle formula?

Hada Labo does better for fragrance and gentle formulas among the products on this page, as reviewers often mention its gentle and fragrance-free formulations.

Anua or Hada Labo for oily skin?

For oily skin, both Anua and Hada Labo fit well, with Lovi rating Anua as High and Hada Labo as Superior. Reviewers note that Hada Labo excels in deep hydration, while Anua products help provide a glow and smooth texture.

Anua or Hada Labo for acne-prone skin?

Both Anua and Hada Labo fit acne-prone skin with a Superior routine rating for Hada Labo and a High routine rating for the products on this page by Anua. Hada Labo relies on deep hydration with hyaluronic acid, while Anua focuses on calming ingredients like heartleaf and niacinamide.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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