Anua vs Elemis
Anua and Elemis are two distinctive skincare brands offering curated formulations for various complexion needs. The Korean brand, founded in 2019, focuses on moisturizers, toners, serums, and cleansers featuring hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone skin and dry skin best. Conversely, the British brand, established in 1989, is celebrated for nourishing serums, rich moisturizers, gentle cleansers, and refining toners that weave together glycerin and shea to benefit dry skin and mature skin. While both elevate hydration and target specific concerns like dark spots and aging, Anua leans on heartleaf and niacinamide, whereas Elemis relies on restorative botanicals.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
prnewswire.comkedglobal.comtracxn.comv.daum.net
Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.
elemis.comau.elemis.comen.wikipedia.org
This page compares some of the most popular Anua and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Elemis products
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Heartleaf Pore Control Cleansing Oil
A$26.00
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Heartleaf 77% Soothing Toner
A$33.00
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Niacinamide 10% + TXA 4% Serum
A$36.95
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PDRN Hyaluronic Acid Capsule 100 Serum
A$36.00
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Heartleaf Quercetin Pore Deep Cleansing Foam
A$22.00
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Rice 70 Glow Milky Toner
A$35.00
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PEACH 70% NIACINAMIDE SERUM
A$33.00
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Heartleaf 77% Clear Pad
A$33.40
People Say
Texture and Absorption Mostly MentionedMostly Mentioned
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
- “whipped silk feel — Elemis Superfood Midnight Facial”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
- “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
Brightening and Glow Mostly MentionedOften Mentioned
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “glass-like glow — Anua Rice 70 Glow Milky Toner”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
Gentle and Non-Irritating Formula Often MentionedSometimes Noted
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
- “no stinging or redness — Elemis Papaya Enzyme Peel”
Skin Smoothing and Exfoliation Sometimes NotedOften Mentioned
- “baby soft — Elemis Dynamic Resurfacing Facial Pads”
- “skin feels baby soft — Elemis Papaya Enzyme Peel”
- “non-stripping formula — Elemis Dynamic Resurfacing Facial Wash”
- “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
Makeup Compatibility and Removal Sometimes NotedSometimes Noted
- “Melted my waterproof mascara — Anua Heartleaf Pore Control Cleansing Oil”
- “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
- “Sits nicely under make up... perfect base. — Elemis Pro-Collagen Marine Cream”
High Price Point Rarely NotedMostly Mentioned
- “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
- “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
Breakouts and Acne Often MentionedRarely Noted
- “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
- “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
- “clogged my pores — Elemis Papaya Enzyme Peel”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Skin Irritation and Sensitivity Sometimes NotedSometimes Noted
- “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
- “blurry vision — Elemis Pro-Collagen Cleansing Balm”
- “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”
Anua vs Elemis routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
A$26.59
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
A$23.99
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Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
A$223.78
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
A$81.99
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
A$128.95
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Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
A$19.00
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
A$35.00
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
A$42.00
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
A$26.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
A$36.95
-
Enzyme Powder
Rice Enzyme Brightening Cleansing Powder
Once a week
A$27.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
Buy Elemis routine · A$549.28 · 91% fit
Buy Anua routine · A$238.92 · 85% fitSee multi-brand routine · 97% fit
Anua vs Elemis routines for oily skin
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
A$22.00
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
A$27.00
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
A$42.00
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
A$26.00
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
A$30.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
A$36.95
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
A$13.99
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
A$34.66
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
A$223.78
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
A$81.99
-
Cleansing Toner
Balancing Lavender Toner
Evening
A$77.81
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
A$67.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy Anua routine · A$330.29 · 85% fit
Buy Elemis routine · A$653.08 · 80% fitSee multi-brand routine · 96% fit
Anua vs Elemis routines for combination skin
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
A$22.00
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
A$35.00
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
A$27.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
A$26.00
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
A$30.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
A$36.95
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
A$73.61
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
A$42.00
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
A$223.78
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
A$81.99
-
Cleansing Toner
Balancing Lavender Toner
Evening
A$77.81
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
A$67.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy Anua routine · A$295.30 · 83% fit
Buy Elemis routine · A$720.04 · 82% fitSee multi-brand routine · 95% fit
Questions and answers
Anua or Elemis: which is better?
Both Anua and Elemis perform well, with Anua standing out for brightening, glow, and gentle formulas, while Elemis excels in skin smoothing and exfoliation.
What is the difference between Anua and Elemis?
Anua focuses on gentle, fragrance-free formulas that fit oily, acne-prone, and dry skin, while Elemis emphasizes luxurious, highly fragranced products that offer a superior fit for dry and mature skin.
Anua or Elemis for dry skin?
Elemis is a Superior fit for dry skin, while Anua has a High fit for dry skin on this page. Elemis focuses on hydrating moisturizers like the Pro-Collagen Marine Cream, whereas Anua products on this page list no fragrance in their ingredients.
Anua or Elemis: which cleanser is better?
Anua has a High fit for acne-prone, oily, and combination skin across its cleansers on this page, while Elemis offers a High fit for mature and sensitive skin in its cleansing products. Anua features cleansers like the Heartleaf Pore Deep Cleansing Foam, whereas Elemis includes the Dynamic Resurfacing Facial Wash.
Which is more affordable, Anua or Elemis?
Anua is more affordable, as Elemis has a high price point across the products on this page.
Anua or Elemis: which brand is better for brightening and glow?
Anua is better for brightening and glow based on reviewer feedback on the products on this page. The brand features specialized brightening serums and daily toners that help improve skin appearance and radiance.
Do Anua products contain fragrance compared to Elemis?
Every product on the Anua page lists no fragrance in its ingredients, whereas most Elemis products on the page include fragrance.
Anua or Elemis: which brand is better for sensitive and non-irritating formulas?
Anua is better for sensitive and non-irritating formulas, as the products on this page list no fragrance and reviewer feedback highlights the brand for gentle, non-irritating toners.
Anua or Elemis for oily skin?
For oily skin, both Anua and Elemis achieve a High fit on the products on this page. Anua features fragrance-free formulas, while most Elemis products on this page contain fragrance.
Anua or Elemis: which moisturizer is better?
Both Anua and Elemis offer effective moisturizers, with Anua standing out for soothing and barrier support while Elemis is often noted for hydrating moisturizers and a luxurious texture. For dry skin, the products on this page show that Elemis has a superior routine fit compared to Anua.
Anua or Elemis for sensitive skin?
Anua and Elemis both fit sensitive skin at a High level on Lovi. Anua tends to do better for gentle and non-irritating formulas, as every product on this page lists no fragrance in its ingredients, whereas most Elemis products contain fragrance.
Anua or Elemis for acne-prone skin?
Both Anua and Elemis have an acne-prone skin routine fit level of High. Reviewers note that Elemis may cause breakouts and acne, while Anua focuses on gentle, non-irritating formulas.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical beta-carotene protects against infra-red-light-induced free radicals
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Comparative measurement of hydration effects of herbal moisturizers
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Formulation and evaluation of exotic fat based cosmeceuticals for skin repair
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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