🇬🇧United Kingdom

Simple vs Anessa

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Anessa are distinct British and Japanese skincare brands respectively. Simple, founded in 1960 and owned by Unilever PLC since 2011, offers gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin to suit acne-prone skin and skin with dark spots best. Conversely, Anessa, founded in 1992 and owned by Shiseido Company, Limited, is widely loved for advanced sunscreens and sophisticated formulas that suit all skin types best by offering reliable daily protection. The brands differ primarily in their core product focus and formulations, with the British line emphasizing gentle care through ingredients like niacinamide and glycerin, while the Japanese line specializes in advanced sun care.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

anessaco.comen.wikipedia.orgcorp.shiseido.comhappi.com

This page compares some of the most popular Simple and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Anessa products

Questions and answers

Simple or Anessa: which is better?

Simple and Anessa offer different products, with Simple featuring high-fit items for sensitive skin and Anessa providing high-fit sunscreens for oily and mature skin. Niacinamide helps reduce skin pigmentation, and glycerin helps moisturize the skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Simple and Anessa?

Simple offers a wide range of everyday skincare products featuring niacinamide and glycerin that Lovi rates mostly as average or high for various skin types, while Anessa focuses entirely on sunscreens that Lovi rates as high for oily, combination, and mature skin. Niacinamide helps reduce skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Simple or Anessa?

Simple offers value-friendly moisturizers, while Anessa features sunscreens without stated pricing details on this page. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Which causes fewer breakouts, Simple or Anessa?

Simple causes fewer breakouts in some shoppers, but reviewers note that the products on this page may still cause breakouts or irritations.

Which brand has been on the market longer, Simple or Anessa?

Simple has been on the market longer, having been founded in the United Kingdom in 1960, whereas Anessa was founded in Japan in 1992.

Do any products from Simple or Anessa contain fragrance?

Every product on this page from both Simple and Anessa lists no fragrance in its ingredients.

What are the key ingredients shared across Simple products?

Niacinamide and glycerin are key ingredients found across the products on this page. Glycerin helps provide hydration to the skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play