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Simple vs Anessa

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Anessa are two distinct skincare lines known for distinct daily strengths. The British brand offers gentle moisturizers, makeup removers, cleansers, and toners formulated with niacinamide and glycerin, while the Japanese line is widely loved for advanced sunscreens and sophisticated formulas. The first brand suits oily acne-prone skin and sensitive skin best, whereas the second suits all skin types best for reliable daily protection. Ultimately, they differ through the British brand's barrier-respecting essentials and the Shiseido line's specialized UV shields.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

anessaco.comen.wikipedia.orgcorp.shiseido.comhappi.com

This page compares some of the most popular Simple and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Anessa products

Questions and answers

Simple or Anessa: which is better?

Simple offers gentle, fragrance-free products with high Lovi fit for sensitive and acne-prone skin, whereas Anessa focuses on high Lovi fit sunscreens for most skin types. Both brands contain no fragrance on this page, but Simple reviewers note it can sometimes cause breakouts or struggle with heavy makeup.

What is the difference between Simple and Anessa?

Simple features fragrance-free cleansers, makeup removers, and moisturizers featuring niacinamide and glycerin, while Anessa offers fragrance-free sunscreens. Lovi rates Simple with a Superior fit for mature skin in its toner and High fits for sensitive skin, whereas Anessa receives High fits for oily and acne-prone skin across its sunscreens.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Simple or Anessa?

Simple offers more affordable, value-friendly moisturizers, whereas Anessa specializes in sunscreens without a budget range highlighted on this page.

Which causes fewer breakouts, Simple or Anessa?

Simple products on this page are noted by reviewers to sometimes cause breakouts or irritations. Anessa has no breakout-related reviews on this page.

Which brand has been on the market longer, Simple or Anessa?

Simple has been on the market longer, having been founded in 1960 in the United Kingdom, whereas Anessa was founded in 1992 in Japan.

Do any products from Simple or Anessa contain fragrance?

No, every product on this page from both Simple and Anessa lists no fragrance in its ingredients.

How does Anessa's Perfect UV Sunscreen Skincare Milk perform for oily skin?

Anessa's Perfect UV Sunscreen Skincare Milk achieves a High Lovi fit level for oily skin. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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