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L'Oreal Paris vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

L'Oreal Paris and Shiseido are prominent global beauty houses that offer thoughtfully crafted skincare collections. The French label is celebrated for serums, moisturizers, masks, and eye products featuring hyaluronic acid and glycerin, while the Japanese house is known for its array of moisturizers, cleansers, sunscreens, and serums formulated with glycerin. Both brands excel in addressing specific concerns like acne, dark spots, and aging, with the former suiting oily and combination skin best and the latter favoring sensitive and mature skin.

L'Oreal Paris is a French skincare brand founded in 1909 and owned by L'Oréal S.A..

en.wikipedia.orgloreal.comloreal-paris.co.ukcosmeticsbusiness.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular L'Oreal Paris and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular L'Oreal Paris vs Shiseido products

People Say

L'Oreal ParisShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “wake up with soft skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
  • Luxurious and pleasant texture Mostly MentionedMostly Mentioned
    • “melts into skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
    • “glides on easily without residue — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Eye Cream”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Visible radiance and brightening Mostly MentionedOften Mentioned
    • “skin looks luminous — L'Oreal Paris Glycolic Bright”
    • “significant reduction in the appearance of dark spots — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Smooths skin texture Often MentionedSometimes Noted
    • “skin is a lot smoother — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
    • “My skin feels silky and soft to the touch. — L'Oreal Paris Revitalift”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Pleasant scent Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells expensive — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
  • Reduces puffiness and fine lines Sometimes NotedRarely Noted
    • “diminished fine lines, under-eye discoloration as well Crow's feet — L'Oreal Paris Revitalift Pressed Night Cream”
    • “fine lines around eyes less noticeable — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
    • “reduces puffiness under the eyes — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Eye Cream”
    • “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Strong or overpowering fragrance Often MentionedOften Mentioned
    • “The perfume smell is overwhelming and lingers. — L'Oreal Paris Revitalift”
    • “Smells like chemicals — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • High price point Rarely NotedMostly Mentioned
    • “a little bit pricy — L'Oreal Paris Glycolic Bright”
    • “taken aback by the price — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Skin irritation and negative reactions Often MentionedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
    • “slight tingling the first few times — L'Oreal Paris Dark Spot Exfoliant Peel”

L'Oreal Paris vs Shiseido routines for dry skin

Buy L'Oreal Paris routine · £88.05 · 91% fitBuy Shiseido routine · £251.59 · 74% fitSee multi-brand routine · 99% fit

L'Oreal Paris vs Shiseido routines for oily skin

Buy L'Oreal Paris routine · £176.24 · 94% fitBuy Shiseido routine · £342.29 · 84% fitSee multi-brand routine · 97% fit

L'Oreal Paris vs Shiseido routines for combination skin

Buy L'Oreal Paris routine · £153.96 · 94% fitBuy Shiseido routine · £296.92 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

L'Oreal Paris or Shiseido: which is better?

L'Oreal Paris achieves a Superior routine fit across nearly all skin types, making it the better choice for tailored daily regimens compared to Shiseido. The products on this page from L'Oreal Paris are also generally more affordable, though Shiseido often scores better for deep hydration and pleasant scents.

What is the difference between L'Oreal Paris and Shiseido?

L'Oreal Paris products on this page offer a superior routine fit across almost all skin types compared to Shiseido, which achieves a high fit for most skin types. Reviewers note that L'Oreal Paris tends to be more affordable, whereas Shiseido is frequently cited for its high price point.

L'Oreal Paris or Shiseido for dry skin?

For dry skin, Lovi rates the routine fit from L'Oreal Paris as Superior and Shiseido as Average. Both brands feature hyaluronic acid and glycerin across their formulas, and hyaluronic acid helps maintain skin hydration.

Dermatologic Therapy, 2022

L'Oreal Paris or Shiseido: which moisturizer is better?

When comparing moisturizers, the products on this page for L'Oreal Paris and Shiseido both offer good options, though L'Oreal Paris features a superior routine fit for dry skin. Hyaluronic acid in these formulations helps provide deep hydration and moisture.

Dermatologic Therapy, 2022

Which is more affordable, L'Oreal Paris or Shiseido?

L'Oreal Paris is more affordable, as Shiseido has a high price point. Reviewers often note value and affordability for L'Oreal Paris, whereas Shiseido's high price point is mostly mentioned.

Which brand has more fragrance-free products, L'Oreal Paris or Shiseido?

L'Oreal Paris has more fragrance-free products on this page, with 50 percent of its products listing no fragrance compared to 25 percent for Shiseido.

How do the routines for dry skin compare between L'Oreal Paris and Shiseido?

L'Oreal Paris achieves a Superior routine fit for dry skin, whereas Shiseido reaches an Average fit. Both brands use hyaluronic acid and glycerin across their products to help provide deep hydration.

Dermatologic Therapy, 2022

Which brand performs better for reducing puffiness and fine lines according to reviewers?

L'Oreal Paris performs better for reducing puffiness and fine lines according to reviewers. Shiseido matches it on several other anti-aging and texturizing benefits, but L'Oreal Paris stands out specifically on this front.

L'Oreal Paris or Shiseido for oily skin?

For oily skin, L'Oreal Paris fits better because the products on this page achieve a Superior routine fit compared to Shiseido's High fit level. Reviewers note that L'Oreal Paris is more affordable, whereas Shiseido products tend to have a high price point.

L'Oreal Paris or Shiseido for sensitive skin?

L'Oreal Paris fits sensitive skin better, as Lovi rates its routine as Superior compared to Shiseido's High fit level. Both brands provide deep hydration with glycerin and hyaluronic acid, but L'Oreal Paris is less likely to cause skin irritation and has a more affordable price point.

L'Oreal Paris or Shiseido for acne-prone skin?

L'Oreal Paris fits acne-prone skin better, achieving a Superior routine fit compared to Shiseido's High fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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