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L'Oreal Paris vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

L'Oreal Paris and Shiseido are prominent French and Japanese skincare brands founded in 1909 and 1872, respectively. L'Oreal Paris is beloved for its thoughtful range of serums, moisturizers, masks, and eye products, while Shiseido is adored for its nourishing moisturizers, gentle cleansers, protective sunscreens, potent serums, and versatile glycerin formulations. Both brands suit mature skin best, though the former also suits oily skin and offers the Revitalift, the Revitalift Anti-Wrinkle + Firming Eye Cream, and the Age Perfect Cell Renewal Midnight Cream, whereas the latter suits sensitive skin and features standout solutions such as the Treatment Softener, the Benefiance Wrinkle Smoothing Day Cream, and the Essential Energy Hydrating Cream. They differ through their key ingredients and specific complexion care, with hyaluronic acid lengthening wrinkle reduction for the French brand, while rigorous study findings show glycerin significantly improves stratum corneum hydration for the Japanese brand.

L'Oreal Paris is a French skincare brand founded in 1909 and owned by L'Oréal S.A..

en.wikipedia.orgloreal.comloreal-paris.co.ukcosmeticsbusiness.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular L'Oreal Paris and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular L'Oreal Paris vs Shiseido products

People Say

L'Oreal ParisShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “wake up with soft skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
  • Luxurious and pleasant texture Mostly MentionedMostly Mentioned
    • “melts into skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
    • “glides on easily without residue — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Eye Cream”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Visible radiance and brightening Mostly MentionedOften Mentioned
    • “skin looks luminous — L'Oreal Paris Glycolic Bright”
    • “significant reduction in the appearance of dark spots — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Smooths skin texture Often MentionedSometimes Noted
    • “skin is a lot smoother — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
    • “My skin feels silky and soft to the touch. — L'Oreal Paris Revitalift”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Pleasant scent Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells expensive — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
  • Reduces puffiness and fine lines Sometimes NotedRarely Noted
    • “diminished fine lines, under-eye discoloration as well Crow's feet — L'Oreal Paris Revitalift Pressed Night Cream”
    • “fine lines around eyes less noticeable — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
    • “reduces puffiness under the eyes — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Eye Cream”
    • “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Strong or overpowering fragrance Often MentionedOften Mentioned
    • “The perfume smell is overwhelming and lingers. — L'Oreal Paris Revitalift”
    • “Smells like chemicals — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • High price point Rarely NotedMostly Mentioned
    • “a little bit pricy — L'Oreal Paris Glycolic Bright”
    • “taken aback by the price — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Skin irritation and negative reactions Often MentionedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
    • “slight tingling the first few times — L'Oreal Paris Dark Spot Exfoliant Peel”

L'Oreal Paris vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

L'Oreal Paris vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

L'Oreal Paris vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

L'Oreal Paris or Shiseido: which is better?

L'Oreal Paris stands out as better across most skin types, offering superior routine fits for dry, oily, and mature skin compared to Shiseido.

What is the difference between L'Oreal Paris and Shiseido?

L'Oreal Paris and Shiseido both offer deep hydration, but L'Oreal Paris provides a Superior routine fit for dry, oily, combination, acne-prone, and mature skin compared to Shiseido. The products on this page from Shiseido focus heavily on deep-cleansing and anti-aging with luxurious textures, though reviewers frequently note its high price point.

L'Oreal Paris or Shiseido for dry skin?

L'Oreal Paris fits dry skin better, achieving a Superior routine fit compared to Shiseido's Average level. Hyaluronic acid helps maintain deep moisture, which addresses reviewers' notes on dry skin.

Dermatologic Therapy, 2022

L'Oreal Paris or Shiseido: which moisturizer is better?

When it comes to moisturizers, both L'Oreal Paris and Shiseido offer products on this page with good hydration and smoothing benefits, but L'Oreal Paris achieves a Superior routine fit for dry, oily, combination, acne-prone, and mature skin. Shiseido provides deep hydration and luxurious textures with key ingredients like hyaluronic acid and glycerin, yet it carries a high price point.

Dermatologic Therapy, 2022

Which is more affordable, L'Oreal Paris or Shiseido?

L'Oreal Paris is more affordable, as Shiseido has a high price point.

Which brand has more fragrance-free products, L'Oreal Paris or Shiseido?

L'Oreal Paris has more fragrance-free options among the products on this page, with 50 percent of its lineup listing no fragrance compared to 25 percent for Shiseido.

How do the foundation years and countries of origin compare between L'Oreal Paris and Shiseido?

L'Oreal Paris was founded in 1909 in France, whereas Shiseido was founded earlier in 1872 in Japan.

Which brand performs better for reducing puffiness and fine lines according to review themes?

L'Oreal Paris performs better for reducing puffiness and fine lines according to review themes.

L'Oreal Paris or Shiseido for oily skin?

For oily skin, L'Oreal Paris fits better than Shiseido with a Superior routine fit level compared to High.

L'Oreal Paris or Shiseido for sensitive skin?

Both L'Oreal Paris and Shiseido fit sensitive skin well, as Lovi rates sensitive skin fit as High for L'Oreal Paris and High for Shiseido. Reviewers note that both brands offer deep hydration, though Shiseido also brings luxurious textures.

L'Oreal Paris or Shiseido for acne-prone skin?

L'Oreal Paris is a better fit for acne-prone skin, as the products on this page achieve a Superior routine fit compared to Shiseido's High fit level. Topical treatments featuring hyaluronic acid help maintain skin quality and address signs of aging.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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