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L'Oreal Paris vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

L'Oreal Paris and Shiseido are prominent global skincare names that offer thoughtfully crafted products for diverse complexions. The French house is beloved for serums, moisturizers, masks, and eye products featuring hyaluronic acid and glycerin, while the Japanese house is known for sophisticated moisturizers, gentle cleansers, protective sunscreens, and nourishing serums formulated with glycerin. Both brands suit oily skin well, though the former additionally favors oily acne-prone skin and the latter supports sensitive skin. They differ in their specific botanical and scientific heritages as well as their precise target formulations.

L'Oreal Paris is a French skincare brand founded in 1909 and owned by L'Oréal S.A..

en.wikipedia.orgloreal.comloreal-paris.co.ukcosmeticsbusiness.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular L'Oreal Paris and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular L'Oreal Paris vs Shiseido products

People Say

L'Oreal ParisShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “wake up with soft skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
  • Luxurious and pleasant texture Mostly MentionedMostly Mentioned
    • “melts into skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
    • “glides on easily without residue — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Eye Cream”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Visible radiance and brightening Mostly MentionedOften Mentioned
    • “skin looks luminous — L'Oreal Paris Glycolic Bright”
    • “significant reduction in the appearance of dark spots — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Smooths skin texture Often MentionedSometimes Noted
    • “skin is a lot smoother — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
    • “My skin feels silky and soft to the touch. — L'Oreal Paris Revitalift”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Pleasant scent Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells expensive — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
  • Reduces puffiness and fine lines Sometimes NotedRarely Noted
    • “diminished fine lines, under-eye discoloration as well Crow's feet — L'Oreal Paris Revitalift Pressed Night Cream”
    • “fine lines around eyes less noticeable — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
    • “reduces puffiness under the eyes — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Eye Cream”
    • “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Strong or overpowering fragrance Often MentionedOften Mentioned
    • “The perfume smell is overwhelming and lingers. — L'Oreal Paris Revitalift”
    • “Smells like chemicals — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • High price point Rarely NotedMostly Mentioned
    • “a little bit pricy — L'Oreal Paris Glycolic Bright”
    • “taken aback by the price — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Skin irritation and negative reactions Often MentionedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Caused breakouts, redness, or exacerbated oiliness for some. — Shiseido Ultimune Power Infusing Concentrate”
    • “slight tingling the first few times — L'Oreal Paris Dark Spot Exfoliant Peel”

L'Oreal Paris vs Shiseido routines for dry skin

Buy L'Oreal Paris routine · A$193.90 · 90% fitBuy Shiseido routine · A$515.52 · 74% fitSee multi-brand routine · 97% fit

L'Oreal Paris vs Shiseido routines for oily skin

Buy L'Oreal Paris routine · A$414.37 · 95% fitBuy Shiseido routine · A$737.92 · 84% fitSee multi-brand routine · 96% fit

L'Oreal Paris vs Shiseido routines for combination skin

Buy L'Oreal Paris routine · A$357.85 · 93% fitBuy Shiseido routine · A$614.44 · 81% fitSee multi-brand routine · 95% fit

Questions and answers

L'Oreal Paris or Shiseido: which is better?

L'Oreal Paris is better for dry, combination, oily, acne-prone, and mature skin, where Lovi rates its routines as Superior, whereas Shiseido is noted for a higher price point. Both brands feature products with hyaluronic acid and glycerin, which helps provide deep hydration.

Dermatologic Therapy, 2022

What is the difference between L'Oreal Paris and Shiseido?

L'Oreal Paris offers superior routine fits for dry, oily, combination, acne-prone, and mature skin compared to Shiseido. The products on this page for both brands feature glycerin and hyaluronic acid, which helps provide deep hydration.

Dermatologic Therapy, 2022

L'Oreal Paris or Shiseido for dry skin?

L'Oreal Paris is a better fit for dry skin, as Lovi rates its routine fit as Superior compared to Shiseido's Average. Hyaluronic acid helps provide deep hydration, which reviewers mostly mention for both brands.

Dermatologic Therapy, 2022

L'Oreal Paris or Shiseido: which moisturizer is better?

When it comes to moisturizers, L'Oreal Paris fits dry skin better on this page with a Superior routine fit compared to Shiseido's Average fit. Both brands share key moisturizing ingredients like glycerin and hyaluronic acid, which help draw moisture into the skin.

Dermatologic Therapy, 2022

Which is more affordable, L'Oreal Paris or Shiseido?

L'Oreal Paris is more affordable, as Shiseido has a high price point.

Between L'Oreal Paris and Shiseido, which brand does better with deep hydration and moisture?

Shiseido does better than L'Oreal Paris with deep hydration and moisture. The products on this page help deliver deep hydration using key ingredients like hyaluronic acid and glycerin.

Dermatologic Therapy, 2022

Which brand has more fragrance-free products, L'Oreal Paris or Shiseido?

L'Oreal Paris has more fragrance-free products on this page, with half of its range listing no fragrance compared to a quarter of Shiseido's products.

How do L'Oreal Paris and Shiseido compare when it comes to mature skin routines?

For mature skin routines, Lovi rates L'Oreal Paris as Superior and Shiseido as High. Topical hyaluronic acid, found across the products on this page, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

L'Oreal Paris or Shiseido for oily skin?

For oily skin, Lovi rates L'Oreal Paris as a Superior fit and Shiseido as a High fit. Reviewers mention that L'Oreal Paris products on this page often help with anti-aging and skin smoothing, while Shiseido products on this page are frequently noted for providing deep hydration and deep-cleansing.

L'Oreal Paris or Shiseido for sensitive skin?

For sensitive skin, both brands offer products on this page that may work well, with Lovi fit levels reaching High for L'Oreal Paris and High for Shiseido. Reviewers note that L'Oreal Paris formulas are sometimes associated with skin irritation, while Shiseido also experiences occasional reports of skin irritation.

L'Oreal Paris or Shiseido for acne-prone skin?

For acne-prone skin, Lovi rates the routine fit as Superior for L'Oreal Paris and High for Shiseido.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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