🇬🇧United Kingdom

Elemis vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Elemis and Shiseido are prominent skincare brands that offer thoughtfully crafted moisturizers, cleansers, and serums to support various complexions. The British brand founded in 1989 utilizes glycerin and shea butter, making it well-suited for dry and mature skin, while the Japanese counterpart founded in 1872 incorporates glycerin to gently care for sensitive and mature skin. These houses differ primarily in their heritage and specific ingredient profiles, as both brands deliver targeted solutions for concerns ranging from dark spots to acne-prone skin.

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Elemis and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Elemis vs Shiseido products

People Say

ElemisShiseido
  • Lightweight and Smooth Texture Mostly MentionedMostly Mentioned
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
  • Radiance and Firmness Often MentionedMostly Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
  • Pleasant Scent Often MentionedSometimes Noted
    • “smells like a spa — Elemis Pro-Collagen Cleansing Balm”
    • “smells like a holiday — Elemis Papaya Enzyme Peel”
    • “smells like a tropical cocktail — Elemis Superfood Midnight Facial”
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
  • Makeup Compatibility and Application Often MentionedOften Mentioned
    • “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
    • “Sits nicely under make up... perfect base. — Elemis Pro-Collagen Marine Cream”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
    • “beautiful glass bottle — Shiseido Eudermine Revitalizing Essence”
  • Gentle and Sensitive Skin Care Often MentionedSometimes Noted
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
    • “non-stripping formula — Elemis Dynamic Resurfacing Facial Wash”
    • “non-irritating — Elemis Dynamic Resurfacing Facial Pads”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High Price Point Mostly MentionedMostly Mentioned
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
    • “very expensive — Elemis Pro-Collagen Cleansing Balm”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Shiseido Ultimune Power Infusing Concentrate”
  • Strong Fragrance and Sensitivity Often MentionedOften Mentioned
    • “The smell is very strong... could not handle for long. — Elemis Pro-Collagen Marine Cream”
    • “smell is too strong — Elemis Pro-Collagen Cleansing Balm”
    • “Only small negative is the smell is quite strong. — Elemis Superfood Facial Oil”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Texture and Finish Complaints Rarely NotedSometimes Noted
    • “tends to flake off — Elemis Pro-Collagen Eye Revive Mask”
    • “It peels horribly no matter how I apply it. — Elemis Pro-Collagen Marine Cream”
    • “Great product, a bit heavy. — Elemis Pro-Collagen Night Cream”
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”

Elemis vs Shiseido routines for dry skin

Buy Elemis routine · £324.88 · 88% fitBuy Shiseido routine · £251.59 · 74% fitSee multi-brand routine · 99% fit

Elemis vs Shiseido routines for oily skin

Buy Shiseido routine · £342.29 · 84% fitBuy Elemis routine · £290.16 · 76% fitSee multi-brand routine · 97% fit

Elemis vs Shiseido routines for combination skin

Buy Shiseido routine · £296.92 · 82% fitBuy Elemis routine · £263.56 · 78% fitSee multi-brand routine · 96% fit

Questions and answers

Elemis or Shiseido: which is better?

Both Elemis and Shiseido offer strong options, but Elemis stands out for gentle and sensitive skincare while Shiseido excels in hydration, moisture, radiance, and firmness.

What is the difference between Elemis and Shiseido?

Elemis is a UK brand founded in 1989 and owned by L'Occitane Group, while Shiseido is a Japanese brand founded in 1872 by Shiseido Company, Limited. For routine fit, Elemis achieves a High level for dry skin while Shiseido reaches an Average level. Shiseido does better on hydration and radiance, whereas Elemis does better on gentle and sensitive skin care.

Elemis or Shiseido for dry skin?

For dry skin, Elemis has a High routine fit while Shiseido has an Average routine fit. The products on this page for Elemis help deliver hydrating moisturizers, whereas Shiseido reviewers mostly mention deep hydration.

Elemis or Shiseido: which cleanser is better?

Shiseido does better for deep-cleansing and efficient cleansers compared to Elemis. The products on this page for Shiseido include cleansers like Deep Cleansing Foam, which has an oily skin Lovi fit level of High.

Which is more affordable, Elemis or Shiseido?

Both Elemis and Shiseido products on this page are noted by reviewers as having a high price point, so neither brand is more affordable.

Between Elemis and Shiseido, which brand is better suited for mature skin?

Both Elemis and Shiseido offer products well-suited for mature skin, with Elemis achieving a High routine fit and Shiseido achieving a High routine fit. Reviewers note that Shiseido helps improve radiance and firmness, while Elemis provides hydrating moisturizers.

How do the foundation founding years and countries of origin compare between Elemis and Shiseido?

Elemis was founded in 1989 in the United Kingdom, whereas Shiseido was founded much earlier, in 1872, in Japan.

Which brand performs better for hydration and moisture according to reviewer themes?

Shiseido performs better for hydration and moisture according to the reviewer themes on this page.

Elemis or Shiseido for oily skin?

Both Elemis and Shiseido fit oily skin well, with Lovi routine fit for oily skin rated as High for both brands.

Elemis or Shiseido: which moisturizer is better?

Both Elemis and Shiseido offer highly rated moisturizers on the products on this page, but Elemis achieves a Superior fit level for dry skin while Shiseido achieves a Superior fit level for mature skin. Reviewers often mention that Elemis provides hydrating moisturizers with a luxurious texture, whereas Shiseido is noted for deep hydration and firming moisturizers.

Elemis or Shiseido for sensitive skin?

Elemis is a better fit for sensitive skin, as Lovi rates its routine as High while Shiseido is High. Reviewers note that Elemis is better for gentle and sensitive skin care.

Elemis or Shiseido for acne-prone skin?

For acne-prone skin, Elemis fits well with a High routine level, while Shiseido also reaches a High level on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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