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Elemis vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Elemis and Shiseido are a British luxury line founded in 1989 and a historic Japanese enterprise established in 1872, respectively. The former is celebrated for nourishing serums, rich moisturizers, gentle cleansers, and refreshing toners anchored by hydrating glycerin and softening shea, while the latter is beloved for moisturizers, cleansers, sunscreens, and serums formulated with glycerin. Elemis suits mature and dry skin best, whereas the Japanese brand best serves sensitive and mature skin through gentle daily care. They differ primarily in their heritage and precise botanical combinations, though both rely on glycerin to significantly increase skin hydration and improve barrier function.

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Elemis and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Elemis vs Shiseido products

People Say

ElemisShiseido
  • Lightweight and Smooth Texture Mostly MentionedMostly Mentioned
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
  • Radiance and Firmness Often MentionedMostly Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
  • Pleasant Scent Often MentionedSometimes Noted
    • “smells like a spa — Elemis Pro-Collagen Cleansing Balm”
    • “smells like a holiday — Elemis Papaya Enzyme Peel”
    • “smells like a tropical cocktail — Elemis Superfood Midnight Facial”
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
  • Makeup Compatibility and Application Often MentionedOften Mentioned
    • “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
    • “Sits nicely under make up... perfect base. — Elemis Pro-Collagen Marine Cream”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
    • “beautiful glass bottle — Shiseido Eudermine Revitalizing Essence”
  • Gentle and Sensitive Skin Care Often MentionedSometimes Noted
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
    • “non-stripping formula — Elemis Dynamic Resurfacing Facial Wash”
    • “non-irritating — Elemis Dynamic Resurfacing Facial Pads”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High Price Point Mostly MentionedMostly Mentioned
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
    • “very expensive — Elemis Pro-Collagen Cleansing Balm”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Shiseido Ultimune Power Infusing Concentrate”
  • Strong Fragrance and Sensitivity Often MentionedOften Mentioned
    • “The smell is very strong... could not handle for long. — Elemis Pro-Collagen Marine Cream”
    • “smell is too strong — Elemis Pro-Collagen Cleansing Balm”
    • “Only small negative is the smell is quite strong. — Elemis Superfood Facial Oil”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Texture and Finish Complaints Rarely NotedSometimes Noted
    • “tends to flake off — Elemis Pro-Collagen Eye Revive Mask”
    • “It peels horribly no matter how I apply it. — Elemis Pro-Collagen Marine Cream”
    • “Great product, a bit heavy. — Elemis Pro-Collagen Night Cream”
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”

Elemis vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Elemis vs Shiseido routines for oily skin

See multi-brand routine · 97% fit

Elemis vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Elemis or Shiseido: which is better?

Shiseido is better for hydration and moisture, while Elemis is better for gentle and sensitive skin care. Both brands feature high price points and strong fragrances across their product ranges.

What is the difference between Elemis and Shiseido?

Elemis is a UK-based brand founded in 1989 and owned by L'Occitane Group since 2019, while Shiseido is a Japanese brand founded in 1872 and owned by Shiseido Company, Limited. Across the products on this page, Elemis uses key ingredients like glycerin and shea butter, whereas Shiseido features glycerin and hyaluronic acid. Reviewers note that Shiseido delivers better hydration and moisture, while Elemis offers gentler and more sensitive skin care.

Elemis or Shiseido for dry skin?

Elemis is a better choice for dry skin because Lovi rates its routine fit as High, whereas Shiseido achieves only an Average routine fit for dry skin. Reviewers also mention that Elemis offers hydrating moisturizers that help maintain skin moisture.

Elemis or Shiseido: which cleanser is better?

Shiseido is better for deep-cleansing and efficient cleansers compared to Elemis. Reviewers note that Shiseido offers deep-cleansing and efficient cleansers as a primary benefit.

Which is more affordable, Elemis or Shiseido?

Both Elemis and Shiseido have a high price point, so neither brand stands out as more affordable.

Elemis or Shiseido: which brand is better suited for mature skin?

Both Elemis and Shiseido offer products with a high routine fit for mature skin. Elemis focuses best on mature skin, dry skin, and dry sensitive skin, while Shiseido fits sensitive skin, mature skin, and skin with dark spots best.

Elemis or Shiseido: which has a more pleasant scent according to reviews?

Elemis does better than Shiseido for a pleasant scent according to reviews.

Elemis or Shiseido: which brand is better for reducing dark spots?

Both Elemis and Shiseido offer products on this page that are a High fit for skin with dark spots. Shiseido does better on radiance and firmness overall, while Elemis is noted for gentle and sensitive skin care.

Elemis or Shiseido for oily skin?

Both Elemis and Shiseido provide a High routine fit for oily skin. Reviewers note that Shiseido cleansers help with deep-cleansing.

Elemis or Shiseido: which moisturizer is better?

When comparing moisturizers, Shiseido is often noted by reviewers for delivering deeper hydration, while Elemis is praised for its luxurious textures. For dry skin, the products on this page show that Elemis has a High fit level, whereas Shiseido has an Average fit level.

Elemis or Shiseido for sensitive skin?

For sensitive skin, both Elemis and Shiseido achieve a High routine fit on this page, but Elemis does better for gentle and sensitive skin care.

Elemis or Shiseido for acne-prone skin?

Both Elemis and Shiseido have an Average routine fit for acne-prone skin on the products on this page. Reviewers note that Elemis helps with gentle and sensitive skin care, while Shiseido may help with deep hydration and deep-cleansing.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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