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Elemis vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Elemis and Shiseido are a British and a Japanese skincare brand, respectively, that offer nourishing serums, rich moisturizers, gentle cleansers, refining toners, and protective sunscreens woven with glycerin and shea. Elemis suits dry and mature skin best with its deeply restorative qualities, while Shiseido suits mature and sensitive skin best, offering deep moisture and gentle care. Both brands feature standout solutions for acne-prone skin, skin with dark spots, and mature skin. These preparations differ in their specific formulations, yet each relies heavily on key ingredients like glycerin to significantly increase skin hydration and improve barrier function, as well as shea butter to reduce inflammation and relieve skin pruritus.

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Elemis and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Elemis vs Shiseido products

People Say

ElemisShiseido
  • Lightweight and Smooth Texture Mostly MentionedMostly Mentioned
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
  • Radiance and Firmness Often MentionedMostly Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
  • Pleasant Scent Often MentionedSometimes Noted
    • “smells like a spa — Elemis Pro-Collagen Cleansing Balm”
    • “smells like a holiday — Elemis Papaya Enzyme Peel”
    • “smells like a tropical cocktail — Elemis Superfood Midnight Facial”
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
  • Makeup Compatibility and Application Often MentionedOften Mentioned
    • “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
    • “Sits nicely under make up... perfect base. — Elemis Pro-Collagen Marine Cream”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
    • “beautiful glass bottle — Shiseido Eudermine Revitalizing Essence”
  • Gentle and Sensitive Skin Care Often MentionedSometimes Noted
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
    • “non-stripping formula — Elemis Dynamic Resurfacing Facial Wash”
    • “non-irritating — Elemis Dynamic Resurfacing Facial Pads”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High Price Point Mostly MentionedMostly Mentioned
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
    • “very expensive — Elemis Pro-Collagen Cleansing Balm”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Shiseido Ultimune Power Infusing Concentrate”
  • Strong Fragrance and Sensitivity Often MentionedOften Mentioned
    • “The smell is very strong... could not handle for long. — Elemis Pro-Collagen Marine Cream”
    • “smell is too strong — Elemis Pro-Collagen Cleansing Balm”
    • “Only small negative is the smell is quite strong. — Elemis Superfood Facial Oil”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Texture and Finish Complaints Rarely NotedSometimes Noted
    • “tends to flake off — Elemis Pro-Collagen Eye Revive Mask”
    • “It peels horribly no matter how I apply it. — Elemis Pro-Collagen Marine Cream”
    • “Great product, a bit heavy. — Elemis Pro-Collagen Night Cream”
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”

Elemis vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Elemis vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

Elemis vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Elemis or Shiseido: which is better?

Elemis and Shiseido both offer strong skincare options, with Elemis fitting dry, mature, and dry sensitive skin best through its brand-focused routines, while Shiseido focuses best on mature, sensitive, and oily skin. Shiseido rates better for hydration and moisture as well as radiance and firmness on the products on this page.

What is the difference between Elemis and Shiseido?

Elemis is a UK-founded brand owned by L'Occitane Group since 2019, whereas Shiseido is a Japanese brand founded in 1872 and owned by Shiseido Company, Limited. Reviewers note that Shiseido generally does better for hydration, moisture, radiance, and firmness, while Elemis stands out for gentle and sensitive skin care and pleasant scent.

Elemis or Shiseido for dry skin?

Elemis fits dry skin better than Shiseido, as the routine fit for dry skin is High for Elemis and Average for Shiseido. The products on this page for Elemis also feature hydrating moisturizers that reviewers mostly mention.

Elemis or Shiseido: which cleanser is better?

Both Elemis and Shiseido offer a range of cleansers, with Elemis leaning towards gentle and sensitive skin care while Shiseido is noted for deep-cleansing and efficient cleansers.

Which is more affordable, Elemis or Shiseido?

Both Elemis and Shiseido share a high price point as a common drawback noted by reviewers on this page.

Elemis or Shiseido: which brand is better for mature skin?

Both Elemis and Shiseido are great for mature skin, as their products on this page achieve High or Superior Lovi fit levels for this skin type. Shiseido performs better for radiance and firmness, while Elemis stands out for gentle and sensitive skin care and a pleasant scent.

Which brand has more products without fragrance, Elemis or Shiseido?

Elemis has 4 products without fragrance out of 22 on the page, while Shiseido has 5 out of 20 products without fragrance.

Elemis or Shiseido: which is better for reducing dark spots?

Both Elemis and Shiseido offer products on this page that are a High fit for skin with dark spots. Shiseido does better for hydration and moisture, while Elemis may be a better choice for gentle and sensitive skin care.

Elemis or Shiseido for oily skin?

Both Elemis and Shiseido offer a High routine fit for oily skin. Reviewers note that Shiseido cleansers help provide deep-cleansing and efficient results, while Elemis products on this page feature key ingredients like glycerin.

Elemis or Shiseido: which moisturizer is better?

Shiseido is better for hydration and moisture across its moisturizers on this page. Reviewers note that Shiseido delivers deep hydration, whereas Elemis focuses on lightweight and luxurious textures with a high price point.

Elemis or Shiseido for sensitive skin?

Both Elemis and Shiseido offer products with a High routine fit for sensitive skin. However, reviewers note that Elemis does better for gentle and sensitive skin care.

Elemis or Shiseido for acne-prone skin?

Both Elemis and Shiseido offer products with an Average or better Lovi fit for acne-prone skin. The routine fit for acne-prone skin is High for Elemis and High for Shiseido.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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