Elemis vs Shiseido
Elemis and Shiseido are prominent skincare brands that offer thoughtfully crafted moisturizers, cleansers, and serums to support various complexions. The British brand founded in 1989 utilizes glycerin and shea butter, making it well-suited for dry and mature skin, while the Japanese counterpart founded in 1872 incorporates glycerin to gently care for sensitive and mature skin. These houses differ primarily in their heritage and specific ingredient profiles, as both brands deliver targeted solutions for concerns ranging from dark spots to acne-prone skin.
Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.
elemis.comau.elemis.comen.wikipedia.org
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular Elemis and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Elemis vs Shiseido products
People Say
Lightweight and Smooth Texture Mostly MentionedMostly Mentioned
- “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
- “baby soft — Elemis Dynamic Resurfacing Facial Pads”
- “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
Radiance and Firmness Often MentionedMostly Mentioned
- “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
- “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
- “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
Pleasant Scent Often MentionedSometimes Noted
- “smells like a spa — Elemis Pro-Collagen Cleansing Balm”
- “smells like a holiday — Elemis Papaya Enzyme Peel”
- “smells like a tropical cocktail — Elemis Superfood Midnight Facial”
- “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
Makeup Compatibility and Application Often MentionedOften Mentioned
- “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
- “Sits nicely under make up... perfect base. — Elemis Pro-Collagen Marine Cream”
- “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
- “beautiful glass bottle — Shiseido Eudermine Revitalizing Essence”
Gentle and Sensitive Skin Care Often MentionedSometimes Noted
- “no stinging or redness — Elemis Papaya Enzyme Peel”
- “non-stripping formula — Elemis Dynamic Resurfacing Facial Wash”
- “non-irritating — Elemis Dynamic Resurfacing Facial Pads”
- “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
High Price Point Mostly MentionedMostly Mentioned
- “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
- “very expensive — Elemis Pro-Collagen Cleansing Balm”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “Expensive, pricey, high cost for the amount. — Shiseido Ultimune Power Infusing Concentrate”
Strong Fragrance and Sensitivity Often MentionedOften Mentioned
- “The smell is very strong... could not handle for long. — Elemis Pro-Collagen Marine Cream”
- “smell is too strong — Elemis Pro-Collagen Cleansing Balm”
- “Only small negative is the smell is quite strong. — Elemis Superfood Facial Oil”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
Texture and Finish Complaints Rarely NotedSometimes Noted
- “tends to flake off — Elemis Pro-Collagen Eye Revive Mask”
- “It peels horribly no matter how I apply it. — Elemis Pro-Collagen Marine Cream”
- “Great product, a bit heavy. — Elemis Pro-Collagen Night Cream”
- “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Elemis vs Shiseido routines for dry skin
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Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
$57.00
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
-
Moisturizer
Pro-Collagen Night Cream
Morning · Evening · Once a week
$153.00
-
SPF
Pro-Collagen Marine Cream
Morning
$150.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
$75.00
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
$84.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
-
Cleanser
Clarifying Cleansing Foam
Morning · Evening · Once a week
$33.15
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning
$80.78
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
$55.00
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
$15.99
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
$165.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy Elemis routine · $557.99 · 88% fit
Buy Shiseido routine · $393.62 · 74% fitSee multi-brand routine · 99% fit
Elemis vs Shiseido routines for oily skin
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Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
$39.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
$80.78
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
$55.00
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
$165.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
$57.00
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
$150.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
$75.00
-
Cleansing Toner
Balancing Lavender Toner
Evening
$44.00
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
$45.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy Shiseido routine · $581.17 · 85% fit
Buy Elemis routine · $535.50 · 77% fitSee multi-brand routine · 98% fit
Elemis vs Shiseido routines for combination skin
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Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
$39.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
$80.78
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
$55.00
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
$165.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
$57.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
$150.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
$75.00
-
Cleansing Toner
Balancing Lavender Toner
Evening
$44.00
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
$45.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy Shiseido routine · $550.65 · 84% fit
Buy Elemis routine · $524.50 · 79% fitSee multi-brand routine · 97% fit
Questions and answers
Elemis or Shiseido: which is better?
Elemis and Shiseido both offer great options, but Elemis stands out for gentle and sensitive skin care while Shiseido excels in hydration and moisture. Shiseido also performs better for firmness and radiance across the products on this page.
What is the difference between Elemis and Shiseido?
Elemis is a UK-founded brand owned by L'Occitane Group, while Shiseido is a Japanese brand founded in 1872. Reviewers report that Shiseido excels in hydration, moisture, radiance, and firmness, whereas Elemis stands out for gentle and sensitive skin care and a pleasant scent.
Elemis or Shiseido for dry skin?
Elemis is a better choice for dry skin because the routine fit for dry skin is High, whereas Shiseido has an Average fit.
Elemis or Shiseido: which cleanser is better?
Both Elemis and Shiseido offer a range of cleansers, with Shiseido specifically noted by reviewers for providing deep-cleansing and efficient cleansers.
Which is more affordable, Elemis or Shiseido?
Both Elemis and Shiseido have a high price point, as high price point is a mostly mentioned negative review theme for the products on this page for each brand.
Which brand has more fragrance-free options, Elemis or Shiseido?
Elemis has more fragrance-free options on this page, with 4 out of 22 products listing no fragrance compared to 5 out of 20 products for Shiseido.
Elemis or Shiseido for oily skin?
Both Elemis and Shiseido provide a High routine fit for oily skin. Reviewers note that Shiseido delivers deep hydration, whereas Elemis offers a pleasant scent.
Elemis or Shiseido: which moisturizer is better?
Both Elemis and Shiseido offer highly rated moisturizers, with Elemis standing out for its luxurious textures and hydrating formulas while Shiseido excels in deep hydration and anti-aging benefits. For dry skin specifically, the routine fit for Elemis is High while Shiseido is Average, though individual products from both brands achieve top-tier fit levels for mature and dry skin.
Elemis or Shiseido for sensitive skin?
Both Elemis and Shiseido offer a High routine fit for sensitive skin. Reviewers note that Elemis does better for gentle and sensitive skin care.
Elemis or Shiseido for acne-prone skin?
Both Elemis and Shiseido offer products for acne-prone skin, with the routine fit rated as High for Elemis and High for Shiseido.
Elemis or Shiseido for mature skin?
Both Elemis and Shiseido offer products well-suited for mature skin, though Elemis achieves a High routine fit compared to Shiseido's Average routine fit. Reviewers note that Elemis helps deliver smoother skin texture and a radiant glow, while Shiseido helps provide deep hydration and firming moisturizers.
Elemis or Shiseido for skin with dark spots?
Both Elemis and Shiseido offer products that target dark spots, such as the Papaya Enzyme Peel and the White Lucent Brightening Gel Cream, with Lovi fit levels reaching High across several items. Reviewers note that Shiseido does better for radiance and firmness, while Elemis is rated High for overall routine fit on this page.
Research behind their key ingredients
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical beta-carotene protects against infra-red-light-induced free radicals
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Comparative measurement of hydration effects of herbal moisturizers
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Formulation and evaluation of exotic fat based cosmeceuticals for skin repair
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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