🇬🇧United Kingdom

BYOMA vs Olay

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Olay are accessible skincare brands offering thoughtful moisturizers, serums, cleansers, and more. The British line relies on tri-ceramide and squalane to suit dry and sensitive skin, while the other pairs niacinamide and glycerin to support acne-prone and mature skin. Both feature standout formulas for specific concerns like dark spots, yet they differ in their core ingredient philosophies and exact skin type focus.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Olay products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Olay products

People Say

BYOMAOlay
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
    • “light and smooth — Olay Ultimate Eye Cream”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in quickly — Olay Super Serum”
    • “absorbs quickly — Olay Vitamin C Serum”
  • Sensitivity and Gentle Formulas Mostly MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “tiny beads aren't harsh — Olay Regenerating Cream Cleanser”
    • “fragrance-free — Olay Eye Lifting Serum”
  • Radiance and Aging Benefits Often MentionedMostly Mentioned
    • “skin feels baby soft — Olay Retinol24”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “hydrates the skin — Olay Advanced Eye Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Price and Value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Better than high-end moisturizers — Olay Regenerist Micro-Sculpting Cream”
  • Cleansing and Makeup Performance Rarely NotedSometimes Noted
    • “absorbs instantly — Olay Eye Lifting Serum”
    • “acts as primer — Olay Super Serum”
    • “concealer sits better — Olay Ultimate Eye Cream”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging and Quality Issues Mostly MentionedOften Mentioned
    • “hard to dispense — Olay Super Serum”
    • “dropper is frustrating — Olay Super Serum Night Repair”
    • “Don't like dipping fingers in jar — Olay Regenerist Micro-Sculpting Cream”
    • “Opening is huge — BYOMA Brightening Toner”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Wake up feeling a bit greasy — Olay Regenerist Micro-Sculpting Cream”
    • “caused cystic acne — Olay Retinol24”

BYOMA vs Olay routines for dry skin

Buy BYOMA routine · £104.93 · 94% fitBuy Olay routine · £83.22 · 82% fitSee multi-brand routine · 99% fit

BYOMA vs Olay routines for oily skin

Buy BYOMA routine · £168.03 · 86% fitBuy Olay routine · £195.17 · 86% fitSee multi-brand routine · 97% fit

BYOMA vs Olay routines for combination skin

Buy Olay routine · £188.48 · 86% fitBuy BYOMA routine · £114.71 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

BYOMA or Olay: which is better?

Both brands offer solid options, but BYOMA has a better routine fit for dry and sensitive skin while Olay does better for acne-prone skin and anti-aging benefits.

What is the difference between BYOMA and Olay?

BYOMA focuses on barrier-strengthening ingredients like ceramides and features routines that fit dry and sensitive skin at a Superior level, whereas Olay centers on anti-aging and brightening ingredients like niacinamide and peptides with routines that fit acne-prone and mature skin at a Superior level.

The British Journal of Dermatology, 2002Antioxidants, 2021

BYOMA or Olay for dry skin?

For dry skin, BYOMA is a better choice because Lovi rates its routine fit as Superior, whereas Olay has a High routine fit. Additionally, the products on this page from BYOMA focus heavily on strengthening the skin barrier and providing instant hydration with key ingredients like ceramides and glycerin.

BYOMA or Olay: which cleanser is better?

For cleansers on this page, BYOMA offers products like Milky Moisture Cleanser and Creamy Jelly Cleanser that achieve High Lovi fit levels for dry and sensitive skin, whereas Olay features cleansers such as Cleansing Melts with lower fit levels in those categories. Reviewers note that BYOMA cleansers are mostly recognized for being hydrating and non-stripping.

Which is more affordable, BYOMA or Olay?

BYOMA offers better price and value compared to Olay based on the review themes on this page.

Between BYOMA and Olay, which brand is newer and where was it founded?

BYOMA is the newer brand, having been founded in the United Kingdom in 2022. Olay was founded earlier in 1952.

Which brand performs better for radiance and aging benefits?

Olay performs better for radiance and aging benefits. The products on this page help improve skin texture and offer targeted anti-aging ingredients.

What are the key ingredients featured across BYOMA products?

The key ingredients featured across the BYOMA products on this page are ceramide, tri-ceramide complex, squalane, and glycerin.

BYOMA or Olay for oily skin?

Both BYOMA and Olay offer a High Lovi fit for oily skin. The products on this page for both brands feature lightweight options, while Olay provides niacinamide which helps regulate sebum production.

The British Journal of Dermatology, 2002Antioxidants, 2021

BYOMA or Olay: which moisturizer is better?

For moisturizers, BYOMA delivers a Superior fit for dry and dry sensitive skin on this page, while Olay achieves a Superior fit for mature skin, dry skin, and dry sensitive skin with products like Regenerist Ultra Rich Hydrating Moisturizer. Both brands offer highly rated barrier-strengthening and hydrating options.

BYOMA or Olay for sensitive skin?

For sensitive skin, BYOMA offers a Superior Lovi fit, whereas Olay provides a High fit. Reviewers often mention that BYOMA offers gentle and fragrance-free moisturizers, and the products on this page list no fragrance except for the Smoothing Body Serum.

BYOMA or Olay for acne-prone skin?

Olay achieves a Superior routine fit for acne-prone skin, while BYOMA reaches a High fit. Olay features key ingredients like niacinamide that help control skin conditions, and the products on this page are designed to target breakouts.

Antioxidants, 2021The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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