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BYOMA vs Olay

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Olay are accessible skincare brands offering thoughtful moisturizers, serums, cleansers, and more. The British line relies on tri-ceramide and squalane to suit dry and sensitive skin, while the other pairs niacinamide and glycerin to support acne-prone and mature skin. Both feature standout formulas for specific concerns like dark spots, yet they differ in their core ingredient philosophies and exact skin type focus.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Olay products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Olay products

People Say

BYOMAOlay
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
    • “light and smooth — Olay Ultimate Eye Cream”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in quickly — Olay Super Serum”
    • “absorbs quickly — Olay Vitamin C Serum”
  • Sensitivity and Gentle Formulas Mostly MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “tiny beads aren't harsh — Olay Regenerating Cream Cleanser”
    • “fragrance-free — Olay Eye Lifting Serum”
  • Radiance and Aging Benefits Often MentionedMostly Mentioned
    • “skin feels baby soft — Olay Retinol24”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “hydrates the skin — Olay Advanced Eye Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Price and Value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Better than high-end moisturizers — Olay Regenerist Micro-Sculpting Cream”
  • Cleansing and Makeup Performance Rarely NotedSometimes Noted
    • “absorbs instantly — Olay Eye Lifting Serum”
    • “acts as primer — Olay Super Serum”
    • “concealer sits better — Olay Ultimate Eye Cream”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging and Quality Issues Mostly MentionedOften Mentioned
    • “hard to dispense — Olay Super Serum”
    • “dropper is frustrating — Olay Super Serum Night Repair”
    • “Don't like dipping fingers in jar — Olay Regenerist Micro-Sculpting Cream”
    • “Opening is huge — BYOMA Brightening Toner”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Wake up feeling a bit greasy — Olay Regenerist Micro-Sculpting Cream”
    • “caused cystic acne — Olay Retinol24”

BYOMA vs Olay routines for dry skin

See multi-brand routine · 99% fit

BYOMA vs Olay routines for oily skin

See multi-brand routine · 96% fit

BYOMA vs Olay routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or Olay: which is better?

Both BYOMA and Olay offer strong options, but BYOMA has a Superior Lovi fit for dry and sensitive skin while Olay does better for radiance and aging benefits. Reviewers note that BYOMA provides better price and value, whereas Olay excels in cleansing and makeup performance.

What is the difference between BYOMA and Olay?

BYOMA focuses on barrier-strengthening ingredients like ceramides and offers better value, while Olay relies on ingredients like niacinamide and peptides to deliver better radiance and aging benefits. Lovi rates both brands as having a High fit for most skin types, though BYOMA achieves a Superior fit for dry and sensitive skin.

BYOMA or Olay for dry skin?

For dry skin, BYOMA offers a Superior routine fit with the products on this page, while Olay has a High routine fit. Both brands rely on glycerin to hydrate, and Olay's formulas also help supply hyaluronic acid to support skin quality and moisture.

Drug Delivery, 2017Dermatologic Therapy, 2022

BYOMA or Olay: which cleanser is better?

Both BYOMA and Olay offer effective cleansers, but BYOMA is a better fit for sensitive skin with a Superior rating on the Creamy Jelly Cleanser, while Olay products on this page often feature strong fragrance issues.

Which is more affordable, BYOMA or Olay?

BYOMA is more affordable as it provides better price and value compared to Olay.

Between BYOMA and Olay, which brand is better suited for mature skin?

Both BYOMA and Olay offer a high Lovi fit for mature skin, though Olay does better in radiance and aging benefits. Olay features key anti-aging ingredients like niacinamide and retinol, which help improve skin texture and reduce signs of aging.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

How do the founding years and corporate ownership of BYOMA and Olay compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025. In contrast, Olay was founded earlier in 1952 and has been owned by The Procter & Gamble Company since 1985.

Which brand performs better regarding radiance and aging benefits?

Olay performs better regarding radiance and aging benefits. Niacinamide helps reduce cutaneous pigmentation and control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

BYOMA or Olay for oily skin?

Both BYOMA and Olay offer a High routine fit for oily skin. Reviewers often mention that BYOMA provides lightweight and fast-absorbing moisturizers, while Olay products often feature a lightweight feel.

BYOMA or Olay: which moisturizer is better?

When it comes to moisturizers, BYOMA achieves a Superior Lovi fit for dry skin and dry sensitive skin, while Olay achieves a High fit for dry skin and dry sensitive skin.

BYOMA or Olay for sensitive skin?

BYOMA fits sensitive skin better than Olay, as Lovi rates BYOMA as Superior for sensitive skin and Olay as High. Both brands offer gentle and fragrance-free options, but BYOMA focuses heavily on barrier-strengthening ingredients like ceramides to keep skin calm.

BYOMA or Olay for acne-prone skin?

Both BYOMA and Olay offer products on this page that are a High fit for acne-prone skin. Reviewers note that BYOMA features hydrating and non-stripping cleansers alongside barrier-strengthening moisturizers, while Olay delivers improved texture and smoothness.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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