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BYOMA vs Olay

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Olay are accessible skincare brands offering thoughtful arrays of moisturizers, cleansers, serums, and more. The British brand is known for tri-ceramide and squalane, while the other features niacinamide and glycerin. Both suit dry skin best, though the former excels for dry sensitive skin and the latter for acne-prone skin. They differ primarily in their core active ingredients and targeted formulations.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular BYOMA and Olay products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Olay products

People Say

BYOMAOlay
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
    • “light and smooth — Olay Ultimate Eye Cream”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in quickly — Olay Super Serum”
    • “absorbs quickly — Olay Vitamin C Serum”
  • Sensitivity and Gentle Formulas Mostly MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “tiny beads aren't harsh — Olay Regenerating Cream Cleanser”
    • “fragrance-free — Olay Eye Lifting Serum”
  • Radiance and Aging Benefits Often MentionedMostly Mentioned
    • “skin feels baby soft — Olay Retinol24”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “hydrates the skin — Olay Advanced Eye Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Price and Value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Better than high-end moisturizers — Olay Regenerist Micro-Sculpting Cream”
  • Cleansing and Makeup Performance Rarely NotedSometimes Noted
    • “absorbs instantly — Olay Eye Lifting Serum”
    • “acts as primer — Olay Super Serum”
    • “concealer sits better — Olay Ultimate Eye Cream”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging and Quality Issues Mostly MentionedOften Mentioned
    • “hard to dispense — Olay Super Serum”
    • “dropper is frustrating — Olay Super Serum Night Repair”
    • “Don't like dipping fingers in jar — Olay Regenerist Micro-Sculpting Cream”
    • “Opening is huge — BYOMA Brightening Toner”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Wake up feeling a bit greasy — Olay Regenerist Micro-Sculpting Cream”
    • “caused cystic acne — Olay Retinol24”

BYOMA vs Olay routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs Olay routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs Olay routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

BYOMA or Olay: which is better?

Both BYOMA and Olay offer strong options, but BYOMA achieves superior routine fit across more skin types on this page, including dry sensitive and oily skin. Olay delivers stronger radiance and aging benefits with ingredients like niacinamide and retinol.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between BYOMA and Olay?

Both BYOMA and Olay offer strong options for hydration and sensitive skin, but Olay stands out for radiance and anti-aging benefits, while BYOMA is noted for better price and value. The products on this page for both brands feature key ingredients like glycerin and niacinamide, helping improve skin texture and moisture.

The British Journal of Dermatology, 2002Antioxidants, 2021

BYOMA or Olay for dry skin?

Both BYOMA and Olay offer a Superior Lovi fit for dry skin with the products on this page. BYOMA focuses on barrier-strengthening ingredients like ceramides, while Olay highlights hydrating components such as niacinamide and hyaluronic acid.

Dermatologic Therapy, 2022

BYOMA or Olay: which cleanser is better?

Both BYOMA and Olay offer strong cleansing options, but BYOMA tends to have more consistently gentle, non-stripping formulas across its range. Olay also provides effective choices like the Regenerating Cream Cleanser, though reviewers note that some of their other cleansers can sometimes feel a bit harsh.

Which is more affordable, BYOMA or Olay?

BYOMA is more affordable than Olay, as BYOMA performs better for price and value among the products on this page.

Which brand performs better for radiance and aging benefits, BYOMA or Olay?

Olay performs better for radiance and aging benefits than BYOMA. Olay features a wider array of key ingredients across its products like Niacinamide and retinol that help improve aging signs and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What are the key differences in founding year and corporate ownership between BYOMA and Olay?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, whereas Olay was founded in 1952 and has been owned by The Procter & Gamble Company since 1985.

How do BYOMA and Olay compare regarding packaging and quality issues reported by reviewers?

When it comes to packaging and quality issues reported by reviewers, Olay has more concerns mentioned than BYOMA. Reviewers sometimes note packaging concerns and design flaws for Olay products on this page.

BYOMA or Olay for oily skin?

BYOMA is a better choice for oily skin, offering a Superior routine fit compared to Olay's High fit level.

BYOMA or Olay: which moisturizer is better?

Both BYOMA and Olay offer moisturizers with a Superior routine fit for dry skin on this page. Reviewers note that BYOMA moisturizers help strengthen the skin barrier while being lightweight and fast-absorbing, whereas Olay options provide intense hydration and improved texture.

BYOMA or Olay for sensitive skin?

Both BYOMA and Olay offer a Superior routine fit for sensitive skin on this page, helping provide gentle and effective care. Reviewers often note that BYOMA features gentle and fragrance-free moisturizers, while Olay provides fragrance-free options as well.

BYOMA or Olay for acne-prone skin?

Both BYOMA and Olay offer a superior routine fit for acne-prone skin, so either brand helps depending on your specific product choices. BYOMA features products like the Clarifying Serum that target acne-prone skin with a High fit level, while Olay provides options like the Super Serum Night Repair that also fit acne-prone skin well.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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