Olay skincare
Olay is warmly loved for its targeted moisturizers, eye products, serums, cleansers, and more, which thoughtfully pair niacinamide and glycerin. Its products suit acne-prone skin and mature skin best, offering gentle care suited to these complex needs. The standout products for particular concerns include the Super Eyes Daily Eye Serum for acne-prone skin, the Regenerist Luminous Tone Perfecting Cream for skin with dark spots, and the Brightening Eye Cream for mature skin. Together, its key ingredients provide clear benefits, as niacinamide improves wrinkles, pigmentation, and skin aging, while glycerin improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
This page covers some of the most popular Olay products; for the whole Olay range, with a fit score for every product, use the Lovi app.
Olay moisturizers
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Regenerist Micro-Sculpting Cream
£24.99
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Super Serum
£24.05
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Retinol24
£11.52
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Regenerist Retinol 24 Night Moisturizer
£19.73
- Beauty Fluid
- Regenerist Luminous Tone Perfecting Cream
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Regenerist Collagen Peptide 24 MAX Face Moisturizer
£16.00
- Niacinamide Hydrating Cream
- Regenerist Ultra Rich Hydrating Moisturizer
People Say
★4.5Overall rating based on 95.8k+ reviewsReviewers most often praise Olay for lightweight hydration, smoother and softer skin texture, and brightening effects. The most common complaints are breakouts and varying results on dark spots or wrinkles.
Highlights
Improved texture and smoothness Often Mentioned
- “skin feels baby soft — Retinol24”
- “Skin feels like silk — Regenerist Retinol 24 Night Moisturizer”
- “velvety soft skin — Super Serum Night Repair”
Intense hydration Often Mentioned
- “Instantly smoother, softer, and more hydrated — Regenerist Micro-Sculpting Cream”
- “My skin feels so hydrated and plump. — Regenerist Regenerating Serum”
- “very hydrating — Retinol24”
Lightweight feel Often Mentioned
- “absorbs instantly — Super Serum Night Repair”
- “Absorbs instantly without residue — Complete All Day Moisturizer SPF 15”
- “no greasy residue — Retinol24”
Fragrance-free options Sometimes Noted
- “No irritation at all — Regenerist Retinol 24 Night Moisturizer”
- “no scent — Super Serum Night Repair”
- “love that it's fragrance-free — Retinol24”
Fast absorption Sometimes Noted
- “sinks in quickly — Super Serum”
- “absorbs quickly — Vitamin C Serum”
- “light and smooth — Advanced Eye Cream”
Makeup compatibility Sometimes Noted
- “absorbs instantly — Eye Lifting Serum”
- “acts as primer — Super Serum”
- “concealer sits better — Ultimate Eye Cream”
Packaging concerns and design flaws Sometimes Noted
- “hard to dispense — Super Serum”
- “dropper is frustrating — Super Serum Night Repair”
- “Don't like dipping fingers in jar — Regenerist Micro-Sculpting Cream”
Strong fragrance and scent issues Sometimes Noted
- “Fragrance can be an irritant — Regenerist Micro-Sculpting Cream”
- “floral scent — Super Serum”
- “strong perfume smell — Detoxifying Pore Scrub”
Sources: lovi.care, amazon.com, walmart.com, target.com, influenster.com, olay.com, and more
Other Olay products
- Vitamin C Serum
- Regenerist Regenerating Serum
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Super Serum Night Repair
£24.05
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Complete All Day Moisturizer SPF 15
£46.40
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Regenerist Whip Face Moisturizer SPF 25
£13.99
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Detoxifying Pore Scrub
£38.90
- Cleansing Melts
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Regenerating Cream Cleanser
£16.16
- Smoothing Daily Facial Cleanser
- Oil Minimizing Clean Toner
- Cleanse Toner
Questions and answers
Is Olay good for oily skin?
Olay is a good option for oily skin, with Lovi rating several items like the Super Serum and Regenerist Regenerating Serum as High for this skin type. Reviewers frequently note a lightweight feel and fast absorption, which helps keep oily skin comfortable without feeling heavy.
Is Olay worth it?
Olay is worth it for shoppers seeking effective anti-aging and hydrating skincare at an accessible price. Lovi rates Olay High for dry skin and mature skin, and the Olay products on this page help improve texture and smoothness.
What are Olay's best products?
Olay fits acne-prone skin, mature skin, and oily acne-prone skin best. Among the options, Super Eyes Daily Eye Serum rates Superior for mature skin, acne-prone skin, and dry skin, while Regenerist Luminous Tone Perfecting Cream and Brightening Eye Cream rate Superior for skin with dark spots and mature skin.
Which Olay moisturizer is best for dry skin?
Lovi rates Regenerist Ultra Rich Hydrating Moisturizer as the best option for dry skin with a Superior fit. Other top choices for dry skin include Regenerist Luminous Tone Perfecting Cream and Regenerist Micro-Sculpting Cream.
Does Olay cause breakouts?
Olay is unlikely to cause breakouts, as the Olay products on this page are generally well-tolerated by acne-prone skin, with several moisturizers and cleansers rated High for this skin type. Reviewers frequently note a lightweight feel and improved smoothness.
Is Olay fragrance-free?
Most of the Olay products on this page are fragrance-free, as 26 out of 27 options list no fragrance. Strong fragrance and scent issues are sometimes noted by reviewers.
What are the key ingredients in Olay products?
Olay products on this page commonly feature key ingredients like Niacinamide, Glycerin, Peptide, Vitamin E, Hyaluronic acid, Dimethicone, Vitamin C, and Aloe vera. These components help support skin health, with studies showing that ingredients such as Niacinamide and Hyaluronic acid may assist in improving skin quality and managing signs of aging.
How do I build a Olay skincare routine?
To build an Olay skincare routine for dry skin, start your morning with Regenerating Cream Cleanser, followed by Supple Preparation Unscented Toner, Regenerist Micro-Sculpting Cream, and finish with a suitable SPF. In the evening, use a pre-cleanser such as Ultra Hyalon Cleansing Cream, followed by Regenerating Cream Cleanser, Vitamin C Serum, and Regenerist Micro-Sculpting Cream. Once a week, enhance your routine by adding a nourishing mask like Vita Essential Mask between your cleanser and serum steps.
Where can I buy Olay, and how much does it cost?
Olay products are available from stores in the United Kingdom. Prices on the page range from £9.45 to £46.40, with most items falling between £15.00 and £24.05.
Who owns Olay, and where is it from?
Olay is a brand founded in 1952, owned by The Procter & Gamble Company since 1985.
Is Olay cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Olay as cruelty-free.
Is Olay good for dry skin?
Yes, Olay offers several products that are well-suited for dry skin, such as Regenerist Micro-Sculpting Cream and Super Eyes Daily Eye Serum. Lovi rates Olay Regenerist Ultra Rich Hydrating Moisturizer High for dry skin. Reviewers often mention that the products provide intense hydration and help improve skin smoothness.
Which Olay cleanser is best for oily skin?
Regenerating Cream Cleanser is the best Olay cleanser for oily skin, with Smoothing Daily Facial Cleanser and Cleansing Melts also appearing on this page.
Is Olay good for sensitive skin?
Olay is generally good for sensitive skin, with Lovi rating several items like Regenerist Luminous Tone Perfecting Cream as Superior and Super Eyes Daily Eye Serum as High. Reviewers sometimes note fragrance-free options among the Olay products on this page, which helps minimize irritation.
Which Olay sunscreen is best for sensitive skin?
Regenerist Whip Face Moisturizer SPF 25 is the best Olay sunscreen for sensitive skin, rating High, followed by Complete All Day Moisturizer SPF 15, which rates Average.
Is Olay good for acne-prone skin?
Yes, Olay is good for acne-prone skin because the brand features specific routines that fit acne-prone skin best. Lovi rates Super Eyes Daily Eye Serum as Superior for acne-prone skin, and products like Super Serum Night Repair and Regenerist Whip Face Moisturizer SPF 25 rate High.
Is Olay good for skin with dark spots?
Olay is well suited for skin with dark spots, as Lovi rates products like Regenerist Luminous Tone Perfecting Cream and Brightening Eye Cream as Superior for this concern. Niacinamide helps reduce dark spots by suppressing melanosome transfer, supporting a more even complexion.
Is Olay good for mature skin?
Yes, Olay is well-suited for mature skin. Lovi rates several of its products, such as Regenerist Micro-Sculpting Cream and Regenerist Retinol 24 Night Moisturizer, as Superior for mature skin. Topical retinol and peptides help improve the signs of aging and stimulate collagen accumulation in human skin.
The Journal of Investigative Dermatology, 2000International Journal of Cosmetic Science, 2005
Research behind Olay's key ingredients
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Neuroimmunomodulatory compound for sensitive skin care: in vitro and clinical assessment
Comedogenicity in rabbit: some cosmetic ingredients/vehicles
Dually functionalized dendrimer for stimuli-responsive release of active ingredients into the skin
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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