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BYOMA vs Olay

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Olay are British skincare brands offering thoughtfully formulated moisturizers, cleansers, serums, and more, yet they cater to different skin types through distinct ingredients. BYOMA features nourishing tri-ceramide and squalane to suit dry and dry sensitive skin best, while the brand enriched with niacinamide and glycerin suits sensitive and acne-prone skin best. These two options differ as the former focuses on barrier integrity and oxidative stress, whereas the latter targets wrinkles, pigmentation, and skin aging.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Olay products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Olay products

People Say

BYOMAOlay
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
    • “light and smooth — Olay Ultimate Eye Cream”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in quickly — Olay Super Serum”
    • “absorbs quickly — Olay Vitamin C Serum”
  • Sensitivity and Gentle Formulas Mostly MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “tiny beads aren't harsh — Olay Regenerating Cream Cleanser”
    • “fragrance-free — Olay Eye Lifting Serum”
  • Radiance and Aging Benefits Often MentionedMostly Mentioned
    • “skin feels baby soft — Olay Retinol24”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “hydrates the skin — Olay Advanced Eye Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Price and Value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Better than high-end moisturizers — Olay Regenerist Micro-Sculpting Cream”
  • Cleansing and Makeup Performance Rarely NotedSometimes Noted
    • “absorbs instantly — Olay Eye Lifting Serum”
    • “acts as primer — Olay Super Serum”
    • “concealer sits better — Olay Ultimate Eye Cream”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging and Quality Issues Mostly MentionedOften Mentioned
    • “hard to dispense — Olay Super Serum”
    • “dropper is frustrating — Olay Super Serum Night Repair”
    • “Don't like dipping fingers in jar — Olay Regenerist Micro-Sculpting Cream”
    • “Opening is huge — BYOMA Brightening Toner”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Wake up feeling a bit greasy — Olay Regenerist Micro-Sculpting Cream”
    • “caused cystic acne — Olay Retinol24”

BYOMA vs Olay routines for dry skin

Buy BYOMA routine · $106.04 · 94% fitBuy Olay routine · $154.40 · 83% fitSee multi-brand routine · 99% fit

BYOMA vs Olay routines for oily skin

Buy BYOMA routine · $247.71 · 87% fitBuy Olay routine · $296.19 · 84% fitSee multi-brand routine · 98% fit

BYOMA vs Olay routines for combination skin

Buy BYOMA routine · $226.71 · 87% fitBuy Olay routine · $286.61 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

BYOMA or Olay: which is better?

Both BYOMA and Olay offer strong options, but BYOMA has a Superior fit for dry skin, sensitive skin, and dry sensitive skin, while Olay outperforms it for radiance and aging benefits. Olay relies heavily on key ingredients like niacinamide and peptides, which are backed by studies showing they help reduce pigmentation and support skin aging benefits.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between BYOMA and Olay?

BYOMA and Olay offer distinct skincare benefits, with BYOMA achieving superior Lovi fit levels for dry and sensitive skin while Olay performs better for radiance and aging benefits. Both brands feature extensive product ranges focusing on hydration, but BYOMA is noted for price and value whereas Olay excels in cleansing and makeup performance.

BYOMA or Olay for dry skin?

For dry skin, BYOMA has a Superior routine fit on Lovi while Olay has a High fit. Reviewers note that BYOMA offers mostly-mentioned moisturizers that strengthen the skin barrier and provide instant hydration.

BYOMA or Olay: which cleanser is better?

When it comes to cleansers, BYOMA is a strong choice with products like the Milky Moisture Cleanser and Creamy Jelly Cleanser that fit dry and sensitive skin at a high level. Olay features options like the Regenerating Cream Cleanser, but review themes show Olay has more packaging and quality concerns.

Which is more affordable, BYOMA or Olay?

Between BYOMA and Olay, BYOMA is the brand that offers better price and value according to the review themes on this page.

Between BYOMA and Olay, which brand is newer and where were they founded?

BYOMA is the newer brand, having been founded in 2022 in the United Kingdom, whereas Olay was founded in 1952 with its foundation country not specified.

Which brand performs better for radiance and aging benefits according to review themes?

Olay performs better for radiance and aging benefits according to review themes. The products on this page feature key ingredients like Niacinamide, which helps reduce cutaneous pigmentation and skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

How many products contain fragrance in BYOMA compared to Olay?

In BYOMA, 1 of the 17 products on this page lists fragrance, while Olay has fragrance listed in 1 of its 27 products.

BYOMA or Olay for oily skin?

For oily skin, both BYOMA and Olay offer a High routine fit on the products on this page. Reviewers note that Olay delivers improved texture and smoothness, while BYOMA focuses on barrier-strengthening moisturizers.

BYOMA or Olay: which moisturizer is better?

When it comes to moisturizers, BYOMA achieves a superior routine fit for dry and dry sensitive skin, whereas Olay offers superior mature skin options like Regenerist Micro-Sculpting Cream. Olay does better for radiance and aging benefits, while BYOMA provides better price and value with key ingredients like ceramides and squalane.

BYOMA or Olay for sensitive skin?

For sensitive skin, Lovi rates BYOMA as having a Superior routine fit compared to Olay's High fit level. The products on this page from BYOMA feature gentle, fragrance-free moisturizers that help strengthen the skin barrier.

BYOMA or Olay for acne-prone skin?

Both BYOMA and Olay offer a High routine fit for acne-prone skin on the products on this page. Reviewers note that BYOMA products on this page often feature barrier-strengthening moisturizers, while Olay products on this page are often noted for improved texture and smoothness.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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