🇬🇧United Kingdom

Fresh skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Fresh is an American skincare brand founded in 1991 and owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Fresh is deeply loved for its thoughtful array of serums, moisturizers, masks, cleansers, and more, which harness key ingredients like glycerin. Its products suit dry skin and dry sensitive skin best because they provide essential moisture and support comfort. To target particular concerns, the brand offers standout options including the Soy Face Cleanser for skin with dark spots, the Rose Deep Hydration Facial Toner for acne-prone skin, and the Lotus Youth Preserve Face Cream for mature skin. Through rigorous evaluation, studies show that its key ingredients improve stratum corneum hydration and skin barrier function.

This page covers some of the most popular Fresh products; for the whole Fresh range, with a fit score for every product, use the Lovi app.

Other Fresh products

People Say

★4.6Overall rating based on 49.2k+ reviews

Reviewers most often praise Fresh for deep hydration, gentle formulas, and improved skin radiance. The most common complaints are high price points and polarizing fragrances.

Highlights

  • Gentle, non-stripping cleansers Mostly Mentioned
    • “leaves my skin soft and moisturized — Soy Face Cleanser”
    • “Super gentle cleanser — Kombucha Cleansing Treatment”
  • Deeply hydrating moisturizers Mostly Mentioned
    • “woke up to more hydrated skin — Rose Deep Hydration Face Cream”
    • “Skin feels plump — Black Tea Advanced Age Renewal Cream”
  • Lightweight texture moisturizers Mostly Mentioned
    • “absorbs almost immediately — Lotus Youth Preserve Face Cream”
    • “absorbs at lightning speed — Rose Deep Hydration Face Cream”
  • Fast absorption serums Mostly Mentioned
    • “Sinks in quickly — Tea Elixir Skin Resilience Activating Serum”
    • “absorbs quickly — Kombucha Facial Treatment Essence”
  • Pleasant scent masks Often Mentioned
    • “smells like a spa — Black Tea Firming Overnight Mask”
    • “The scent went beyond calming my skin, but also my state of mind. — Floral Recovery Calming Mask”
  • Pleasant scent serums Often Mentioned
    • “smells like fresh tea and flowers — Black Tea Age-Delay Firming Serum”
    • “Delicate cucumber scent — Tea Elixir Skin Resilience Activating Serum”
  • High price point Mostly Mentioned
    • “way too expensive — Black Tea Instant Perfecting Mask”
    • “too expensive for just hydration — Black Tea Age-Delay Firming Serum”
    • “hard to justify the price tag — Soy Face Cleanser”
  • Polarizing or strong scent Sometimes Noted
    • “smells like rotten cucumbers — Soy Face Cleanser”
    • “strong cucumber scent — Lotus Youth Preserve Face Cream”
    • “smell is too heavy — Rose Deep Hydration Facial Toner”
  • Skin irritation and reactions Sometimes Noted
    • “burns my eyes — Soy Face Cleanser”
    • “caused burning sensation — Black Tea Instant Perfecting Mask”
    • “caused small whiteheads — Lotus Youth Preserve Face Cream”
  • Lack of results Sometimes Noted
    • “didn't notice any lifting or corset effect — Black Tea Age-Delay Firming Serum”
    • “No wow factor — Tea Elixir Skin Resilience Activating Serum”
    • “didn't see a difference — Black Tea Firming Overnight Mask”

Sources: lovi.care, fresh.com, sephora.com, ulta.com, amazon.com, reddit.com, and more

Questions and answers

Is Fresh good for oily skin?

Yes, Fresh is good for oily skin, though its products vary. Lovi rates the Fresh-focused routine High for oily skin.

Is Fresh worth it?

Fresh offers well-liked products that reviewers frequently praise for being gentle and deeply hydrating, though they come with a high price point. Lovi rates the brand-focused routine Superior for dry skin, making it a strong option for those seeking rich moisture.

What are Fresh's best products?

Fresh's best products are the ones that rate Superior for specific skin needs, such as the Soy Face Cleanser, Rose Deep Hydration Facial Toner, Black Tea Age-Delay Firming Serum, and Kombucha Cleansing Treatment. Lovi rates these products Superior for dry, sensitive, acne-prone, and mature skin types.

Which Fresh moisturizer is best for dry skin?

Lotus Youth Preserve Face Cream is the best option among the Fresh moisturizers for dry skin, as Lovi rates it High for dry skin. Rose Deep Hydration Face Cream and Black Tea Advanced Age Renewal Cream also receive a High fit rating for dry skin.

Does Fresh cause breakouts?

Fresh is unlikely to cause breakouts, as reviewers mostly describe the cleansers as gentle and non-stripping. Lovi rates acne-prone skin fit as Superior for Soy Face Cleanser and Kombucha Cleansing Treatment.

Is Fresh fragrance-free?

No, the Fresh products on this page are not all fragrance-free, as 9 of the 14 products list fragrance in their ingredients.

What are the key ingredients in Fresh products?

The key ingredients in Fresh products include glycerin, hyaluronic acid, and black tea. Glycerin helps maintain skin moisture, and hyaluronic acid may improve skin quality and hydration.

Dermatologic Therapy, 2022

How do I build a Fresh skincare routine?

To build a Fresh routine for dry skin in the morning, apply Soy Face Cleanser, Rose Deep Hydration Facial Toner, and Lotus Youth Preserve Face Cream. In the evening, use the cleanser, Black Tea Age-Delay Firming Serum, and Lotus Youth Preserve Face Cream. Once a week, add the Black Tea Firming Overnight Mask after cleansing and before your serum.

Where can I buy Fresh, and how much does it cost?

Fresh products can be bought in the United Kingdom, where prices on the page range from £12.50 to £51.00, with most falling between £15.30 and £34.50.

What are good alternatives to Fresh?

Good alternatives to Fresh with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates CeraVe Superior for oily skin and combination skin.

Fresh vs CeraVe: which is better?

Fresh and CeraVe both work well, depending on your skin type. Lovi rates Fresh-focused routines Superior for dry skin, sensitive skin, and acne-prone skin, while CeraVe-focused routines rate Superior for oily skin, combination skin, and acne-prone skin.

Who owns Fresh, and where is it from?

Fresh is an American brand founded in 1991, owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Is Fresh cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Fresh as cruelty-free.

Is Fresh good for dry skin?

Yes, Fresh is good for dry skin, as Lovi rates the Fresh-focused routine Superior for dry skin. Reviewers mostly mention that the brand offers deeply hydrating moisturizers.

Which Fresh cleanser is best for oily skin?

Soy Face Cleanser is the best choice for oily skin, as Lovi rates it Superior for that skin type, followed by Kombucha Cleansing Treatment which Lovi rates Average.

Is Fresh good for sensitive skin?

Yes, Fresh is good for sensitive skin because the brand offers multiple gentle cleansers, soothing masks, and targeted serums that Lovi rates Superior or High for sensitive skin. Reviewers mostly mention that these cleansers are gentle and non-stripping.

Is Fresh good for acne-prone skin?

Yes, Fresh is good for acne-prone skin. Lovi rates the Fresh-focused routine Superior for acne-prone skin.

Is Fresh good for skin with dark spots?

Yes, Fresh is good for skin with dark spots because several of its targeted treatments and moisturizers feature key ingredients like hyaluronic acid to support skin quality. Lovi rates the Soy Face Cleanser and Rose Deep Hydration Facial Toner as Superior for skin with dark spots. Reviewers often note that the brand helps improve skin radiance, though some users mention a lack of results.

Dermatologic Therapy, 2022

Is Fresh good for mature skin?

Yes, Fresh is good for mature skin, offering several products with a High fit level for this skin type, such as the Lotus Youth Preserve Face Cream and Black Tea Advanced Age Renewal Cream. Lovi rates the Fresh-focused routine Superior for dry skin, which often accompanies aging. Glycerin and hyaluronic acid help keep the skin hydrated and smooth.

Dermatologic Therapy, 2022

Research behind Fresh's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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