🇪🇸Spain

Fresh skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Fresh is an American skincare brand founded in 1991 and owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Fresh is deeply loved for its sensory serums, rich moisturizers, soothing masks, gentle cleansers, and nourishing formulas that harness the power of glycerin. Its products suit sensitive skin and dry skin best, providing comforting moisture and care. For specific skin concerns, the standout products include the Rose Deep Hydration Facial Toner for acne-prone skin, the Soy Face Cleanser for skin with dark spots, and the Lotus Youth Preserve Face Cream for mature skin. Through these offerings, the key ingredients work to improve stratum corneum hydration and skin barrier function.

This page covers some of the most popular Fresh products; for the whole Fresh range, with a fit score for every product, use the Lovi app.

Other Fresh products

People Say

★4.6Overall rating based on 49.2k+ reviews

Reviewers most often praise Fresh for deep hydration, gentle formulas, and improved skin radiance. The most common complaints are high price points and polarizing fragrances.

Highlights

  • Gentle, non-stripping cleansers Mostly Mentioned
    • “leaves my skin soft and moisturized — Soy Face Cleanser”
    • “Super gentle cleanser — Kombucha Cleansing Treatment”
  • Deeply hydrating moisturizers Mostly Mentioned
    • “woke up to more hydrated skin — Rose Deep Hydration Face Cream”
    • “Skin feels plump — Black Tea Advanced Age Renewal Cream”
  • Lightweight texture moisturizers Mostly Mentioned
    • “absorbs almost immediately — Lotus Youth Preserve Face Cream”
    • “absorbs at lightning speed — Rose Deep Hydration Face Cream”
  • Fast absorption serums Mostly Mentioned
    • “Sinks in quickly — Tea Elixir Skin Resilience Activating Serum”
    • “absorbs quickly — Kombucha Facial Treatment Essence”
  • Pleasant scent masks Often Mentioned
    • “smells like a spa — Black Tea Firming Overnight Mask”
    • “The scent went beyond calming my skin, but also my state of mind. — Floral Recovery Calming Mask”
  • Pleasant scent serums Often Mentioned
    • “smells like fresh tea and flowers — Black Tea Age-Delay Firming Serum”
    • “Delicate cucumber scent — Tea Elixir Skin Resilience Activating Serum”
  • High price point Mostly Mentioned
    • “way too expensive — Black Tea Instant Perfecting Mask”
    • “too expensive for just hydration — Black Tea Age-Delay Firming Serum”
    • “hard to justify the price tag — Soy Face Cleanser”
  • Polarizing or strong scent Sometimes Noted
    • “smells like rotten cucumbers — Soy Face Cleanser”
    • “strong cucumber scent — Lotus Youth Preserve Face Cream”
    • “smell is too heavy — Rose Deep Hydration Facial Toner”
  • Skin irritation and reactions Sometimes Noted
    • “burns my eyes — Soy Face Cleanser”
    • “caused burning sensation — Black Tea Instant Perfecting Mask”
    • “caused small whiteheads — Lotus Youth Preserve Face Cream”
  • Lack of results Sometimes Noted
    • “didn't notice any lifting or corset effect — Black Tea Age-Delay Firming Serum”
    • “No wow factor — Tea Elixir Skin Resilience Activating Serum”
    • “didn't see a difference — Black Tea Firming Overnight Mask”

Sources: lovi.care, fresh.com, sephora.com, ulta.com, amazon.com, reddit.com, and more

Questions and answers

Is Fresh good for oily skin?

Yes, Fresh is good for oily skin, as Lovi rates the Fresh-focused routine High for oily skin. Reviewers mostly mention that the brand offers gentle, non-stripping cleansers and lightweight moisturizers.

Is Fresh worth it?

Fresh is a skincare brand founded in 1991 and owned by LVMH, featuring products that reviewers often praise for gentle cleansers and deep hydration. Lovi rates the brand-focused routine Superior for sensitive skin and dry skin, though shoppers may encounter a high price point and occasional skin reactions.

What are Fresh's best products?

Fresh's best products are those featuring key ingredients like glycerin and hyaluronic acid, which help keep skin soft and deeply hydrated. Lovi rates the brand's fit as Superior for sensitive and dry skin types.

Dermatologic Therapy, 2022

Which Fresh moisturizer is best for dry skin?

The best Fresh moisturizer for dry skin is Lotus Youth Preserve Face Cream, followed by Rose Deep Hydration Face Cream and Black Tea Advanced Age Renewal Cream, which Lovi rates High for dry skin. Reviewers mostly mention that these moisturizers provide deep hydration while maintaining a lightweight texture.

Does Fresh cause breakouts?

Fresh is unlikely to cause breakouts, as reviewers note that the brand's cleansers are gentle and non-stripping. Lovi rates the brand's fit for acne-prone skin as High.

Is Fresh fragrance-free?

No, the Fresh products on this page are not all fragrance-free, as only 5 of the 14 items list no fragrance. Reviewers sometimes note a polarizing or strong scent from the items that do contain it.

What are the key ingredients in Fresh products?

The key ingredients in the Fresh products on this page are glycerin, hyaluronic acid, and black tea. Glycerin helps support skin hydration, while hyaluronic acid and black tea support overall skin quality and smoothness.

Dermatologic Therapy, 2022Scientific Reports, 2021

How do I build a Fresh skincare routine?

To build a Fresh routine for dry skin in the morning, use Soy Face Cleanser, follow with Rose Deep Hydration Facial Toner, apply Lotus Youth Preserve Face Cream, and finish with a sunscreen. In the evening, cleanse with Soy Face Cleanser, apply Kombucha Facial Treatment Essence, and moisturize with Lotus Youth Preserve Face Cream, adding Black Tea Instant Perfecting Mask once a week.

Where can I buy Fresh, and how much does it cost?

You can buy Fresh in Spain, and the prices on this page range from nineteen euros and ninety cents to thirty-nine euros and eighty cents, with most items falling between twenty-eight euros and seventy-five cents and thirty-eight euros and eighty-one cents.

What are good alternatives to Fresh?

Good alternatives to Fresh with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Reviewers note that Fresh products often have a high price point, which may lead shoppers to explore these similar brands.

Fresh vs CeraVe: which is better?

Neither is universally better, because CeraVe and Fresh each suit different skin types best according to Lovi. Lovi rates the Fresh-focused routine Superior for sensitive skin and dry skin, while CeraVe is rated Superior for oily skin, combination skin, and acne-prone skin.

Who owns Fresh, and where is it from?

Fresh is an American brand founded in 1991, owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Is Fresh cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Fresh as cruelty-free.

Is Fresh good for dry skin?

Yes, Fresh is good for dry skin because Lovi rates the Fresh-focused routine Superior for dry skin. Reviewers mostly mention that the moisturizers are deeply hydrating, and key ingredients like glycerin help improve skin hydration.

Which Fresh cleanser is best for oily skin?

Soy Face Cleanser is the best Fresh cleanser for oily skin as Lovi rates it Superior, followed by Kombucha Cleansing Treatment which Lovi rates Average.

Is Fresh good for sensitive skin?

Yes, Fresh is good for sensitive skin because Lovi rates the brand-focused routine Superior for it. Reviewers mostly mention gentle, non-stripping cleansers, though some note skin irritation and reactions.

Is Fresh good for acne-prone skin?

Yes, Fresh is good for acne-prone skin because Lovi rates the Fresh-focused routine High for this skin type. Reviewers mostly mention that the brand provides gentle, non-stripping cleansers, and products like Soy Face Cleanser are rated Superior for acne-prone skin.

Is Fresh good for skin with dark spots?

Yes, Fresh is good for skin with dark spots because several of its products, such as Kombucha Facial Treatment Essence and Black Tea Age-Delay Firming Serum, achieve a High fit level for this concern. Reviewers sometimes note skin irritation and reactions from the products on this page.

Is Fresh good for mature skin?

Yes, Fresh is good for mature skin, and Lovi rates its fit as High for products like Black Tea Advanced Age Renewal Cream. Reviewers often mention that the brand's serums absorb fast and moisturizers hydrate deeply, though some note a high price point.

Dermatologic Therapy, 2022

Research behind Fresh's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play