🇳🇱Netherlands

Fresh skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Fresh is an American skincare brand founded in 1991 and owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Fresh is deeply loved for its sensory serums, nourishing moisturizers, soothing masks, and gentle cleansers, all anchored by moisture-binding glycerin. Its products suit dry skin and sensitive skin best because of these hydrating properties. For targeted care, the standout products include the Rose Deep Hydration Facial Toner for acne-prone skin, the Soy Face Cleanser for skin with dark spots, and the Lotus Youth Preserve Face Cream for mature skin. Through its thoughtful formulations, the brand utilizes key ingredients where glycerin improves stratum corneum hydration and skin barrier function.

This page covers some of the most popular Fresh products; for the whole Fresh range, with a fit score for every product, use the Lovi app.

Other Fresh products

People Say

★4.6Overall rating based on 49.2k+ reviews

Reviewers most often praise Fresh for deep hydration, gentle formulas, and improved skin radiance. The most common complaints are high price points and polarizing fragrances.

Highlights

  • Gentle, non-stripping cleansers Mostly Mentioned
    • “leaves my skin soft and moisturized — Soy Face Cleanser”
    • “Super gentle cleanser — Kombucha Cleansing Treatment”
  • Deeply hydrating moisturizers Mostly Mentioned
    • “woke up to more hydrated skin — Rose Deep Hydration Face Cream”
    • “Skin feels plump — Black Tea Advanced Age Renewal Cream”
  • Lightweight texture moisturizers Mostly Mentioned
    • “absorbs almost immediately — Lotus Youth Preserve Face Cream”
    • “absorbs at lightning speed — Rose Deep Hydration Face Cream”
  • Fast absorption serums Mostly Mentioned
    • “Sinks in quickly — Tea Elixir Skin Resilience Activating Serum”
    • “absorbs quickly — Kombucha Facial Treatment Essence”
  • Pleasant scent masks Often Mentioned
    • “smells like a spa — Black Tea Firming Overnight Mask”
    • “The scent went beyond calming my skin, but also my state of mind. — Floral Recovery Calming Mask”
  • Pleasant scent serums Often Mentioned
    • “smells like fresh tea and flowers — Black Tea Age-Delay Firming Serum”
    • “Delicate cucumber scent — Tea Elixir Skin Resilience Activating Serum”
  • High price point Mostly Mentioned
    • “way too expensive — Black Tea Instant Perfecting Mask”
    • “too expensive for just hydration — Black Tea Age-Delay Firming Serum”
    • “hard to justify the price tag — Soy Face Cleanser”
  • Polarizing or strong scent Sometimes Noted
    • “smells like rotten cucumbers — Soy Face Cleanser”
    • “strong cucumber scent — Lotus Youth Preserve Face Cream”
    • “smell is too heavy — Rose Deep Hydration Facial Toner”
  • Skin irritation and reactions Sometimes Noted
    • “burns my eyes — Soy Face Cleanser”
    • “caused burning sensation — Black Tea Instant Perfecting Mask”
    • “caused small whiteheads — Lotus Youth Preserve Face Cream”
  • Lack of results Sometimes Noted
    • “didn't notice any lifting or corset effect — Black Tea Age-Delay Firming Serum”
    • “No wow factor — Tea Elixir Skin Resilience Activating Serum”
    • “didn't see a difference — Black Tea Firming Overnight Mask”

Sources: lovi.care, fresh.com, sephora.com, ulta.com, amazon.com, reddit.com, and more

Questions and answers

Is Fresh good for oily skin?

Yes, Fresh is generally good for oily skin, with Lovi rating the Fresh-focused routine High for this skin type. Reviewers mostly mention that the brand offers lightweight texture moisturizers and fast absorption serums.

Is Fresh worth it?

Fresh may be worth it for shoppers seeking gentle cleansers and deeply hydrating moisturizers, though Lovi notes that prices on the page are high, ranging from €15.50 to €120.99. Reviewers often mention a pleasant scent in masks and serums, but some note skin irritation and reactions.

What are Fresh's best products?

Fresh's best products are those that Lovi rates as a superior fit, such as Soy Face Cleanser for oily and dry skin, and Rose Deep Hydration Facial Toner for acne-prone and dry skin. Reviewers also frequently mention gentle cleansers and deeply hydrating moisturizers among the brand's offerings.

Which Fresh moisturizer is best for dry skin?

Lotus Youth Preserve Face Cream is the best choice among the Fresh moisturizers for dry skin, followed by Rose Deep Hydration Face Cream and Black Tea Advanced Age Renewal Cream. Lovi rates all three options High for dry skin.

Does Fresh cause breakouts?

Fresh is unlikely to cause breakouts because acne-prone skin is one of the skin types the brand fits best. Reviewers mostly mention that the cleansers are gentle and non-stripping, though some note skin irritation and reactions.

Is Fresh fragrance-free?

No, the Fresh products on this page are not all fragrance-free, as 9 out of 14 products list fragrance in their ingredients. Reviewers sometimes note strong or polarizing scents from these items.

How do I build a Fresh skincare routine?

To build a Fresh routine for dry skin in the morning, start with the Soy Face Cleanser, follow with the Rose Deep Hydration Facial Toner, apply the Lotus Youth Preserve Face Cream, and finish with a sunscreen. In the evening, cleanse again with the Soy Face Cleanser, use the Kombucha Facial Treatment Essence, and apply the Lotus Youth Preserve Face Cream. Once a week, you can also incorporate the Black Tea Firming Overnight Mask into your evening routine for extra nourishment.

Where can I buy Fresh, and how much does it cost?

Fresh products can be bought in stores in the Netherlands, with prices on this page ranging from €15.50 to €120.99 and most falling between €28.03 and €84.49.

What are good alternatives to Fresh?

CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to Fresh. These similar brands also have dedicated pages on Lovi.

Fresh vs CeraVe: which is better?

Lovi rates Fresh as Superior for dry skin and sensitive skin, while CeraVe is rated Superior for oily, combination, and acne-prone skin. Reviewers note that Fresh offers gentle cleansers and deeply hydrating moisturizers, though some products come with a higher price point.

Who owns Fresh, and where is it from?

Fresh is an American brand founded in 1991, owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Is Fresh cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Fresh as cruelty-free.

Is Fresh good for dry skin?

Yes, Fresh is well suited for dry skin, and Lovi rates the Fresh-focused routine Superior for dry skin. Reviewers mostly mention that the brand provides deeply hydrating moisturizers and gentle, non-stripping cleansers, though some note a high price point.

Dermatologic Therapy, 2022

Which Fresh cleanser is best for oily skin?

Soy Face Cleanser is the best Fresh cleanser for oily skin as Lovi rates it Superior, while Kombucha Cleansing Treatment rates Average.

Is Fresh good for sensitive skin?

Yes, Fresh is good for sensitive skin because Lovi rates the brand-focused routine Superior for sensitive skin. Reviewers mostly mention that the cleansers are gentle and non-stripping.

Is Fresh good for acne-prone skin?

Yes, Fresh is good for acne-prone skin, as Lovi rates the Fresh-focused routine High for this skin type. Reviewers mostly mention gentle, non-stripping cleansers, and products like Soy Face Cleanser achieve a Superior fit for acne-prone skin.

Is Fresh good for skin with dark spots?

Yes, Fresh is good for skin with dark spots because Lovi rates the Soy Face Cleanser, Rose Deep Hydration Facial Toner, Tea Elixir Skin Resilience Activating Serum, and Black Tea Age-Delay Firming Serum as Superior fit levels for this skin concern. Key ingredients such as hyaluronic acid and black tea help improve skin quality and combat signs of aging.

Dermatologic Therapy, 2022Scientific Reports, 2021

Is Fresh good for mature skin?

Yes, Fresh is good for mature skin, and Lovi rates the brand-focused routine High for this skin type. Products such as Black Tea Advanced Age Renewal Cream and Kombucha Facial Treatment Essence help smooth and care for aging skin, though some users note a high price point.

Dermatologic Therapy, 2022

Research behind Fresh's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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