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Fresh skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Fresh is an American skincare brand founded in 1991 and owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Fresh is deeply loved for its sensory serums, nourishing moisturizers, soothing masks, and gentle cleansers, all anchored by moisture-binding glycerin. Its products suit dry skin and sensitive skin best because of these hydrating properties. For targeted care, the standout products include the Rose Deep Hydration Facial Toner for acne-prone skin, the Soy Face Cleanser for skin with dark spots, and the Lotus Youth Preserve Face Cream for mature skin. Through its thoughtful formulations, the brand utilizes key ingredients where glycerin improves stratum corneum hydration and skin barrier function.

This page covers some of the most popular Fresh products; for the whole Fresh range, with a fit score for every product, use the Lovi app.

Other Fresh products

People Say

★4.6Overall rating based on 49.2k+ reviews

Reviewers most often praise Fresh for deep hydration, gentle formulas, and improved skin radiance. The most common complaints are high price points and polarizing fragrances.

Highlights

  • Gentle, non-stripping cleansers Mostly Mentioned
    • “leaves my skin soft and moisturized — Soy Face Cleanser”
    • “Super gentle cleanser — Kombucha Cleansing Treatment”
  • Deeply hydrating moisturizers Mostly Mentioned
    • “woke up to more hydrated skin — Rose Deep Hydration Face Cream”
    • “Skin feels plump — Black Tea Advanced Age Renewal Cream”
  • Lightweight texture moisturizers Mostly Mentioned
    • “absorbs almost immediately — Lotus Youth Preserve Face Cream”
    • “absorbs at lightning speed — Rose Deep Hydration Face Cream”
  • Fast absorption serums Mostly Mentioned
    • “Sinks in quickly — Tea Elixir Skin Resilience Activating Serum”
    • “absorbs quickly — Kombucha Facial Treatment Essence”
  • Pleasant scent masks Often Mentioned
    • “smells like a spa — Black Tea Firming Overnight Mask”
    • “The scent went beyond calming my skin, but also my state of mind. — Floral Recovery Calming Mask”
  • Pleasant scent serums Often Mentioned
    • “smells like fresh tea and flowers — Black Tea Age-Delay Firming Serum”
    • “Delicate cucumber scent — Tea Elixir Skin Resilience Activating Serum”
  • High price point Mostly Mentioned
    • “way too expensive — Black Tea Instant Perfecting Mask”
    • “too expensive for just hydration — Black Tea Age-Delay Firming Serum”
    • “hard to justify the price tag — Soy Face Cleanser”
  • Polarizing or strong scent Sometimes Noted
    • “smells like rotten cucumbers — Soy Face Cleanser”
    • “strong cucumber scent — Lotus Youth Preserve Face Cream”
    • “smell is too heavy — Rose Deep Hydration Facial Toner”
  • Skin irritation and reactions Sometimes Noted
    • “burns my eyes — Soy Face Cleanser”
    • “caused burning sensation — Black Tea Instant Perfecting Mask”
    • “caused small whiteheads — Lotus Youth Preserve Face Cream”
  • Lack of results Sometimes Noted
    • “didn't notice any lifting or corset effect — Black Tea Age-Delay Firming Serum”
    • “No wow factor — Tea Elixir Skin Resilience Activating Serum”
    • “didn't see a difference — Black Tea Firming Overnight Mask”

Sources: lovi.care, fresh.com, sephora.com, ulta.com, amazon.com, reddit.com, and more

Questions and answers

Is Fresh good for oily skin?

Yes, Fresh offers products that suit oily skin, though some moisturizers like Rose Deep Hydration Face Cream have lower fit levels for this skin type. Lovi rates the Fresh-focused routine High for oily skin. Reviewers often mention that the brand provides lightweight texture moisturizers.

Is Fresh worth it?

Fresh may be worth it for shoppers seeking gentle cleansers and deeply hydrating moisturizers, though the brand has a high price point and some reviewers note skin irritation and reactions. Lovi rates the brand-focused routine Superior for dry skin and sensitive skin, and High for oily skin and combination skin. Topical glycerin helps improve skin hydration.

What are Fresh's best products?

Fresh's best products are the Soy Face Cleanser, Rose Deep Hydration Facial Toner, and Kombucha Cleansing Treatment, as Lovi rates these Superior for dry skin, sensitive skin, and dry sensitive skin.

Which Fresh moisturizer is best for dry skin?

Lotus Youth Preserve Face Cream is the best moisturizer on this page for dry skin, followed by Rose Deep Hydration Face Cream and Black Tea Advanced Age Renewal Cream, which Lovi also rates High for dry skin.

Does Fresh cause breakouts?

Fresh is unlikely to cause breakouts, as reviewers commonly note gentle and non-stripping cleansers across the line. However, skin irritation and reactions are sometimes noted, and Lovi rates acne-prone skin High for the brand-focused routine.

Is Fresh fragrance-free?

No, the Fresh products on this page are not all fragrance-free, as 9 out of 14 items list added fragrance. Reviewers sometimes note a polarizing or strong scent from these formulations.

What are the key ingredients in Fresh products?

The key ingredients in Fresh products are glycerin, hyaluronic acid, and black tea. Glycerin may help improve skin hydration, as supported by clinical evaluations.

Dermatologic Therapy, 2022

How do I build a Fresh skincare routine?

To build a Fresh routine for dry skin in the morning, apply Soy Face Cleanser, Rose Deep Hydration Facial Toner, Lotus Youth Preserve Face Cream, and Piedmont Waterfull Mild Sunscreen. In the evening, use Ultra Hyalon Cleansing Cream, Soy Face Cleanser, Kombucha Facial Treatment Essence, and Lotus Youth Preserve Face Cream. Once a week, add Black Tea Firming Overnight Mask after cleansing and before the serum.

Where can I buy Fresh, and how much does it cost?

Fresh products can be bought in Canada, where prices on this page range from CA$44.95 to CA$235.00, with most falling between CA$58.75 and CA$81.79.

What are good alternatives to Fresh?

CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to Fresh. Lovi rates CeraVe similarly for dry, sensitive, and combination skin, making it a reliable substitute.

Fresh vs CeraVe: which is better?

Fresh and CeraVe perform similarly well across most skin types, though Lovi rates CeraVe as slightly better for oily and combination skin. Both brands offer superior care for dry and sensitive skin.

Who owns Fresh, and where is it from?

Fresh is an American brand founded in 1991, owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Is Fresh cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Fresh as cruelty-free.

Is Fresh good for dry skin?

Yes, Fresh is good for dry skin, as Lovi rates the Fresh-focused routine Superior for this skin type. The brand features gentle, non-stripping cleansers and deeply hydrating moisturizers that help maintain moisture. Topical glycerin and hyaluronic acid may further support skin hydration.

Dermatologic Therapy, 2022

Which Fresh cleanser is best for oily skin?

Soy Face Cleanser is the best Fresh cleanser for oily skin as Lovi rates it Superior, while Kombucha Cleansing Treatment rates Average.

Is Fresh good for sensitive skin?

Yes, Fresh is good for sensitive skin because Lovi rates its fit as Superior for sensitive skin. Reviewers mostly mention that the cleansers are gentle and non-stripping, though users sometimes note skin irritation and reactions.

Is Fresh good for acne-prone skin?

Yes, Fresh is good for acne-prone skin, with Lovi rating the brand-focused routine High for this skin type. Reviewers mostly mention that the cleansers are gentle and non-stripping, while key ingredients like glycerin help support skin hydration.

Is Fresh good for skin with dark spots?

Yes, Fresh is good for skin with dark spots because several of its targeted treatments fit this skin concern well. For instance, Lovi rates Kombucha Facial Treatment Essence and Black Tea Age-Delay Firming Serum High for skin with dark spots, and reviewers frequently mention that the brand's fast absorption serums help smooth the complexion.

Dermatologic Therapy, 2022

Is Fresh good for mature skin?

Yes, Fresh is good for mature skin, and Lovi rates products like Black Tea Advanced Age Renewal Cream and Black Tea Age-Delay Firming Serum High for this skin type. Reviewers mostly mention that the brand provides deeply hydrating moisturizers, while key ingredients like hyaluronic acid help improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind Fresh's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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