🇺🇸United States

Fresh skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Fresh is an American skincare brand founded in 1991 and owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Fresh is loved for its serums, moisturizers, masks, cleansers, and more, all formulated with key ingredients like glycerin. Its products suit dry sensitive skin and dry skin best, thanks to these nourishing components. For specific concerns, the standout products include the Rose Deep Hydration Facial Toner for acne-prone skin, the Soy Face Cleanser for skin with dark spots, and the Lotus Youth Preserve Face Cream for mature skin. Through its key ingredients, the brand improves stratum corneum hydration and skin barrier function.

This page covers some of the most popular Fresh products; for the whole Fresh range, with a fit score for every product, use the Lovi app.

Other Fresh products

People Say

★4.6Overall rating based on 49.2k+ reviews

Reviewers most often praise Fresh for deep hydration, gentle formulas, and improved skin radiance. The most common complaints are high price points and polarizing fragrances.

Highlights

  • Gentle, non-stripping cleansers Mostly Mentioned
    • “leaves my skin soft and moisturized — Soy Face Cleanser”
    • “Super gentle cleanser — Kombucha Cleansing Treatment”
  • Deeply hydrating moisturizers Mostly Mentioned
    • “woke up to more hydrated skin — Rose Deep Hydration Face Cream”
    • “Skin feels plump — Black Tea Advanced Age Renewal Cream”
  • Lightweight texture moisturizers Mostly Mentioned
    • “absorbs almost immediately — Lotus Youth Preserve Face Cream”
    • “absorbs at lightning speed — Rose Deep Hydration Face Cream”
  • Fast absorption serums Mostly Mentioned
    • “Sinks in quickly — Tea Elixir Skin Resilience Activating Serum”
    • “absorbs quickly — Kombucha Facial Treatment Essence”
  • Pleasant scent masks Often Mentioned
    • “smells like a spa — Black Tea Firming Overnight Mask”
    • “The scent went beyond calming my skin, but also my state of mind. — Floral Recovery Calming Mask”
  • Pleasant scent serums Often Mentioned
    • “smells like fresh tea and flowers — Black Tea Age-Delay Firming Serum”
    • “Delicate cucumber scent — Tea Elixir Skin Resilience Activating Serum”
  • High price point Mostly Mentioned
    • “way too expensive — Black Tea Instant Perfecting Mask”
    • “too expensive for just hydration — Black Tea Age-Delay Firming Serum”
    • “hard to justify the price tag — Soy Face Cleanser”
  • Polarizing or strong scent Sometimes Noted
    • “smells like rotten cucumbers — Soy Face Cleanser”
    • “strong cucumber scent — Lotus Youth Preserve Face Cream”
    • “smell is too heavy — Rose Deep Hydration Facial Toner”
  • Skin irritation and reactions Sometimes Noted
    • “burns my eyes — Soy Face Cleanser”
    • “caused burning sensation — Black Tea Instant Perfecting Mask”
    • “caused small whiteheads — Lotus Youth Preserve Face Cream”
  • Lack of results Sometimes Noted
    • “didn't notice any lifting or corset effect — Black Tea Age-Delay Firming Serum”
    • “No wow factor — Tea Elixir Skin Resilience Activating Serum”
    • “didn't see a difference — Black Tea Firming Overnight Mask”

Sources: lovi.care, fresh.com, sephora.com, ulta.com, amazon.com, reddit.com, and more

Questions and answers

Is Fresh good for oily skin?

Yes, Fresh is good for oily skin, as Lovi rates the Fresh-focused routine High for oily skin. Reviewers often mention that the brand offers lightweight moisturizers and gentle, non-stripping cleansers.

Is Fresh worth it?

Fresh may be worth it for shoppers looking for gentle cleansers and deeply hydrating moisturizers, though reviewers often mention a high price point. Lovi rates the brand-focused routine Superior for dry skin. Topical glycerin helps support skin hydration.

What are Fresh's best products?

Fresh's best products are those that rate Superior for the brand's core skin types, such as Soy Face Cleanser for dry sensitive skin and Black Tea Age-Delay Firming Serum for dry skin. Lovi rates the brand's fit for dry sensitive skin, dry skin, and sensitive skin as the best overall.

Which Fresh moisturizer is best for dry skin?

Lotus Youth Preserve Face Cream is the best choice among the moisturizers on this page for dry skin, where Lovi rates it High. Rose Deep Hydration Face Cream and Black Tea Advanced Age Renewal Cream also rate High for dry skin.

Does Fresh cause breakouts?

Fresh is unlikely to cause breakouts, as Lovi rates acne-prone skin Superior for Soy Face Cleanser and High for Kombucha Facial Treatment Essence. Reviewers mostly mention that these cleansers are gentle and non-stripping.

Is Fresh fragrance-free?

No, Fresh is not fragrance-free, as several of the Fresh products on this page contain fragrance. Lovi notes that 5 of the 14 products on this page list no fragrance, while the remaining items include scented ingredients.

What are the key ingredients in Fresh products?

The key ingredients in Fresh products include glycerin, hyaluronic acid, and black tea. Glycerin helps improve moisture in dry skin, and hyaluronic acid supports skin hydration and helps smooth the appearance of aging signs.

How do I build a Fresh skincare routine?

To build a Fresh routine for dry skin in the morning, use Soy Face Cleanser, follow with Rose Deep Hydration Facial Toner, and finish with Lotus Youth Preserve Face Cream. In the evening, use Soy Face Cleanser, apply Black Tea Age-Delay Firming Serum, and finish with Lotus Youth Preserve Face Cream. Once a week, add Black Tea Instant Perfecting Mask to your evening routine after cleansing.

Where can I buy Fresh, and how much does it cost?

Fresh products on this page are available on Amazon US. Lovi lists prices ranging from $20.99 to $48.72, with most items falling between $26.00 and $45.50.

What are good alternatives to Fresh?

CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to Fresh with pages on Lovi. Lovi rates CeraVe as a Superior fit for dry skin, sensitive skin, combination skin, acne-prone skin, and oily skin.

Fresh vs CeraVe: which is better?

Fresh and CeraVe both perform very well, with Lovi rating the Fresh-focused routine Superior for dry, sensitive, and acne-prone skin, and High for oily and combination skin. Reviewers often mention that Fresh offers gentle cleansers and deeply hydrating moisturizers, though some note a high price point.

Who owns Fresh, and where is it from?

Fresh is an American brand founded in 1991, owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Is Fresh cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Fresh as cruelty-free.

Is Fresh good for dry skin?

Yes, Fresh is good for dry skin, as Lovi rates the Fresh-focused routine Superior for dry skin. Reviewers mostly mention that the moisturizers are deeply hydrating, and Lovi rates Soy Face Cleanser Superior for dry skin.

Which Fresh cleanser is best for oily skin?

Soy Face Cleanser is the best Fresh cleanser for oily skin. Lovi rates Soy Face Cleanser Superior and Kombucha Cleansing Treatment Average for oily skin.

Is Fresh good for sensitive skin?

Yes, Fresh is good for sensitive skin because Lovi rates its fit as Superior for dry sensitive skin and High for sensitive skin. Reviewers mostly mention that the cleansers are gentle and non-stripping, while some note that a strong scent may sometimes cause skin irritation and reactions.

Is Fresh good for acne-prone skin?

Yes, Fresh is good for acne-prone skin, as Lovi rates the Fresh-focused routine Superior for this skin type. Reviewers mostly mention that the brand offers gentle, non-stripping cleansers.

Is Fresh good for skin with dark spots?

Yes, Fresh is good for skin with dark spots, as Lovi rates products like Soy Face Cleanser and Kombucha Facial Treatment Essence as Superior or High for this skin type. Reviewers frequently mention that these formulas help brighten and smooth the complexion.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

Is Fresh good for mature skin?

Yes, Fresh is good for mature skin, and Lovi rates the brand's focused routines High for this skin type. Reviewers mostly mention that the moisturizers are deeply hydrating, while key ingredients like hyaluronic acid help improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind Fresh's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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