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Fresh skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Fresh is an American skincare brand founded in 1991 and owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Fresh is deeply loved for its thoughtful array of serums, moisturizers, masks, cleansers, and more, which harness key ingredients like glycerin. Its products suit dry skin and dry sensitive skin best because they provide essential moisture and support comfort. To target particular concerns, the brand offers standout options including the Soy Face Cleanser for skin with dark spots, the Rose Deep Hydration Facial Toner for acne-prone skin, and the Lotus Youth Preserve Face Cream for mature skin. Through rigorous evaluation, studies show that its key ingredients improve stratum corneum hydration and skin barrier function.

This page covers some of the most popular Fresh products; for the whole Fresh range, with a fit score for every product, use the Lovi app.

Other Fresh products

People Say

★4.6Overall rating based on 49.2k+ reviews

Reviewers most often praise Fresh for deep hydration, gentle formulas, and improved skin radiance. The most common complaints are high price points and polarizing fragrances.

Highlights

  • Gentle, non-stripping cleansers Mostly Mentioned
    • “leaves my skin soft and moisturized — Soy Face Cleanser”
    • “Super gentle cleanser — Kombucha Cleansing Treatment”
  • Deeply hydrating moisturizers Mostly Mentioned
    • “woke up to more hydrated skin — Rose Deep Hydration Face Cream”
    • “Skin feels plump — Black Tea Advanced Age Renewal Cream”
  • Lightweight texture moisturizers Mostly Mentioned
    • “absorbs almost immediately — Lotus Youth Preserve Face Cream”
    • “absorbs at lightning speed — Rose Deep Hydration Face Cream”
  • Fast absorption serums Mostly Mentioned
    • “Sinks in quickly — Tea Elixir Skin Resilience Activating Serum”
    • “absorbs quickly — Kombucha Facial Treatment Essence”
  • Pleasant scent masks Often Mentioned
    • “smells like a spa — Black Tea Firming Overnight Mask”
    • “The scent went beyond calming my skin, but also my state of mind. — Floral Recovery Calming Mask”
  • Pleasant scent serums Often Mentioned
    • “smells like fresh tea and flowers — Black Tea Age-Delay Firming Serum”
    • “Delicate cucumber scent — Tea Elixir Skin Resilience Activating Serum”
  • High price point Mostly Mentioned
    • “way too expensive — Black Tea Instant Perfecting Mask”
    • “too expensive for just hydration — Black Tea Age-Delay Firming Serum”
    • “hard to justify the price tag — Soy Face Cleanser”
  • Polarizing or strong scent Sometimes Noted
    • “smells like rotten cucumbers — Soy Face Cleanser”
    • “strong cucumber scent — Lotus Youth Preserve Face Cream”
    • “smell is too heavy — Rose Deep Hydration Facial Toner”
  • Skin irritation and reactions Sometimes Noted
    • “burns my eyes — Soy Face Cleanser”
    • “caused burning sensation — Black Tea Instant Perfecting Mask”
    • “caused small whiteheads — Lotus Youth Preserve Face Cream”
  • Lack of results Sometimes Noted
    • “didn't notice any lifting or corset effect — Black Tea Age-Delay Firming Serum”
    • “No wow factor — Tea Elixir Skin Resilience Activating Serum”
    • “didn't see a difference — Black Tea Firming Overnight Mask”

Sources: lovi.care, fresh.com, sephora.com, ulta.com, amazon.com, reddit.com, and more

Questions and answers

Is Fresh good for oily skin?

Yes, Fresh is good for oily skin because Lovi rates the Fresh-focused routine High for oily skin. Reviewers mostly mention that the brand offers lightweight texture moisturizers and fast absorption serums that help keep oily skin balanced without feeling heavy.

Is Fresh worth it?

Lovi rates the Fresh-focused routine Superior for dry skin and High for sensitive skin. Reviewers mention that the brand provides gentle cleansers and deeply hydrating moisturizers, though some note a high price point.

What are Fresh's best products?

Fresh's best products are the Soy Face Cleanser, Black Tea Age-Delay Firming Serum, and Rose Deep Hydration Facial Toner, as Lovi rates them Superior for dry skin. Reviewers also frequently mention the gentle cleansers and deeply hydrating moisturizers as standout options across the range.

Which Fresh moisturizer is best for dry skin?

Lotus Youth Preserve Face Cream is the best Fresh moisturizer for dry skin, followed by Rose Deep Hydration Face Cream and Black Tea Advanced Age Renewal Cream. Lovi rates all three of these moisturizers High for dry skin.

Does Fresh cause breakouts?

Fresh is unlikely to cause breakouts, as Lovi rates acne-prone skin High for the Fresh-focused routine. Reviewers often mention that the cleansers are gentle and non-stripping.

Is Fresh fragrance-free?

No, the Fresh products on this page are not all fragrance-free, as 9 out of 14 list fragrance among their ingredients. Reviewers note that the brand's products may carry a polarizing or strong scent.

How do I build a Fresh skincare routine?

Building a routine with Fresh for dry skin starts in the morning with Soy Face Cleanser, Rose Deep Hydration Facial Toner, and Lotus Youth Preserve Face Cream. In the evening, apply Soy Face Cleanser, Kombucha Facial Treatment Essence, and Lotus Youth Preserve Face Cream. Once a week, add Black Tea Firming Overnight Mask to that evening routine.

Where can I buy Fresh, and how much does it cost?

Fresh products on this page are available at stores in Australia, with prices ranging from A$54.40 to A$212.99, and most falling between A$62.73 and A$73.61.

What are good alternatives to Fresh?

Good alternatives to Fresh include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands also have pages on Lovi for comparison.

Fresh vs CeraVe: which is better?

Fresh and CeraVe both perform well, but which is better depends on the specific skin type. Lovi rates the Fresh-focused routine Superior for dry skin, while the CeraVe routine rates High. For sensitive, acne-prone, and combination skin, both brands rate High.

Who owns Fresh, and where is it from?

Fresh is an American brand founded in 1991, owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Is Fresh cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Fresh as cruelty-free.

Is Fresh good for dry skin?

Yes, Fresh is good for dry skin because Lovi rates the Fresh-focused routine Superior for this skin type. Topical hyaluronic acid, such as sodium hyaluronate across the products, helps improve skin hydration and signs of aging.

Dermatologic Therapy, 2022

Which Fresh cleanser is best for oily skin?

Soy Face Cleanser is the best choice, as Lovi rates it Superior for oily skin. Kombucha Cleansing Treatment is also available, though Lovi rates it Average for this skin type.

Is Fresh good for sensitive skin?

Yes, Fresh is good for sensitive skin because Lovi rates the brand-focused routine High for sensitive skin. Reviewers mostly mention that the cleansers are gentle and non-stripping, though some note skin irritation and reactions.

Is Fresh good for acne-prone skin?

Yes, Fresh is good for acne-prone skin, as Lovi rates the Fresh-focused routine High for acne-prone skin. Reviewers mostly mention that the brand provides gentle, non-stripping cleansers.

Is Fresh good for skin with dark spots?

Yes, Fresh is good for skin with dark spots because several of its cleansers, toners, and serums rate Superior or High for this skin concern. Lovi rates the brand-focused routine for skin with dark spots as High.

Is Fresh good for mature skin?

Yes, Fresh is good for mature skin because Lovi rates several of its products, such as Lotus Youth Preserve Face Cream and Black Tea Advanced Age Renewal Cream, High for this skin type. Reviewers mostly mention that the brand offers deeply hydrating moisturizers and fast-absorbing serums that help keep skin soft and smooth.

Dermatologic Therapy, 2022

Research behind Fresh's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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